My role in globalized society Essay

Globalization is defined as the integration of philosophies, beliefs and other houses between distinct cultures (Albrow and California king 1990, Giddens 1991). In modern society globalization plays a significant role, whether it be on interpersonal, economic or perhaps cultural amounts (Held ou al.

1999). One of the crucial contributors to globalization is definitely the mass media, in recent times this has happened through cultural integration as well as the flow of information between different countries through mediums such as television, newspaper publishers, film, music and more recent technologies (Curran and Playground 2000, Tomlinson 1999). With the development of fresh technologies, worldwide cultural exchange will become easier, as had been seen with Internet websites such as Fb and Tweets. Significant ideas in media and sales and marketing communications have developed through globalization these include modern quality, developmental hypotheses such as the network society and cultural imperialism (Held et al.

1999, Herman and McChesney 2004). This article will be exploring these theories and concepts in foreign communications and globalization to better understand mass media and the multimedia industries inside the twenty-first 100 years. It will also seriously engage these theories with my personal landscapes and understanding as a multimedia and marketing communications student in addition to a global citizen. Early interaction theories were deduced around modernization and development. Daniel Lerner’s early works on modernization focused on the dispersion of Western culture, scientific improvements and innovation (Albrow and California king 1990, Lerner 1958).

Inside the 1960’s Wilbur Schramm furthered modernization theory, he explained that conversation could be utilized to benefit producing nations both politically and economically (Curran and Playground 2000, Schramm 1964). Since earlier modernization and developmental theories, primary has been made away from Traditional western influences and diffusion, somewhat gaining an even more neutral presentation.

Anthony Gidden’s attempts to discredit the first media habbit theory’ by differentiating classic and contemporary societies, outlining that although influences possess played a task in the positive effect, over time individuals have stretch[ed] even more and further around space and time employing mass media and interactive press (Giddens 1991). ‘ In the past Western impact has performed a large position in each day society, from politics to economics, in media this is seen through television, film and reports. One of the major affects over the past few decades is definitely Hollywood and it’s byproducts (Miller 2001, Mingant 2012).

Traditional Artist films, even though focused intended for an American only target, had been broadcasted all over the world, where it absolutely was well received. These films consisted of American values and cultures, additionally the cast and spectacular quality’ are the reasons for strong popularity around the world for these Hollywood videos (Mingant 2012). As a global citizen you can easily recognize this influence since the local film industry isn’t as large and the majority of the popular’ videos are coming from Hollywood.

Although this tendency is on the decline even as are seeing more and more international films from India and Portugal as well as East and Western european influences in Hollywood motion pictures. This has lead to a growing significance of other foreign markets in [this] globalized world’ that has to change is a global marketplace (Miller 2001, Mingant 2012). Similar to modernization and developing theories, ethnic imperialism theories were based on US influence and effect on developing countries. Herbert Schiller, one of the main contributors to social imperialism in 1969, discussed that the US gaining imperialistic control of expanding countries through the media (Schiller 1969, Sparks 2007).

This view was influential and opened the door for others to critique and further cultural imperialism theories. Oliver Boyd-Barred advanced cultural imperialism theory simply by suggesting that it was more than just gaining control’ and more so an issue of inequality between distinct nations and this lead to political and economical dependency’ (Boyd-Barrett 1977). Through local news media we can see the inequality of news reporting.

The news is often Traditional western dominated and shows hints of modern imperialism, whereas when ever developing countries are demonstrate in the media it is largely related to corruption or misfortune. Over time this has lead to a bias image of these types of countries, which usually places the viewer with an inadequate understanding of the problem. Additionally , the developing countries are unable to generate their own mass media, and if they can be they duplicate the platforms of the Western world. As a global citizen you can actually see the inequality between distinct nations and with this sort of a large affect from countries like the ALL OF US and UK, we are beginning to see the same tales covered over and over again.

A perfect example is for the even happens US, for example the shooting of any black young adult; this news is spread throughout the world even though there is little or no interest from other countries (Reuters 2014). Where as when ever killing occurs in other regions of the world, one example is recently in Gaza the moment thousands got died, it absolutely was barely protected in American media (AAP 2014). This kind of shows huge political effect on the mass media. Nonetheless, although not predominant in the Western world, I believe Al-Jazeera is becoming a news program for expanding and Asian countries. These are real worldwide’ news stories, which have the same balance of stories stories via all over the world.

Additionally , these media stories are usually more informative and let the audience generate their own view on the topic at hand. In this modern age we are experiencing a scientific revolution, fresh media systems are being produced every single day and article marketing is easier then simply ever. Social networking is slowly and gradually taking over because the main medium and sites including Facebook and Twitter happen to be booming through more and more people becoming a member of as well as advertising campaign revenue. Through this rate of growth we are seeing increased globalization across these types of platforms.

Many worldwide concerns are mentioned on social websites platforms including Facebook and Twitter, from the FIFA Community Cup, towards the recent occasions in Ferguson, USA (Frier 2014, Reuters news agency 2014). It is also important recognize that when heading though these kinds of stories in social media, many people are given an opportunity to present their particular view. Outside these social websites platforms, users are able to access more throughout the world news and create their particular content. Being a global citizen, I generally see myself researching issues in far more detail to gain a better knowledge of news and issues.

I believe this is the easiest way to gain a precise view. I have a Facebook, Twitter and Instagram and through these media platforms I realize many concerns being reviewed. Social media plus the Internet can slowly control as the dominant kind of information stream. Globalisation can be seen to have lots of advantages as well has having a gloomy. Traditionally the positive effect meant impacting on other global nations with respect to media, politics and economics.

This was a global view during early mass media theory performs. Only through the 1970’s performed the the positive effect theories turn into questioned with claims of inequality and bias (Boyd-Barrett 1977, Schiller 1969). Via these results through to modern media were seeing a small move far from Western dominance of multimedia.

The focus of mass media agencies is owned by a few people and although the ALL OF US is no longer regarded culturally imperialistic; the global mass media system is still yet hitting the producing nations. Like a global citizen, the media is complex system and without seeking further in issues of media we are given a single sided history with tendency.