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Food

Strength? Kraft foods is the universe second largest food organization since it provides the presence in 160 countries with 168 integrated industrial facilities, (Geographical presence of Kraft foods )? It has a traditions of organization since 1903? The human useful resource capacity on this company is definitely 97000 that make them the main one of greatest in the globe,? Kraft foods carries 40 brands which can be in the market above 100 years? Country led type of the Energi foods which lead toward making decisions more quicker?

Acquisition of Cadbury , LU biscuits which will led the strong existence of Energi foods in the global market because Cadbury had 45000 employees , the presence of the manufacturer in sixty countries, LU biscuit which has 32 manufacturing facilities with 14000 workers which business lead more market share, more value or revenue from your segment classes specially in the European location 1 . Weakness? Kraft Food 12. 5% ( 2009 ) comes from 5 brands portfolio? Adding the Pan ” European central management is going to lead to social effect in the organizational composition?

The buy process of Cadbury bought more negative effect on Kraft food since a great UK centered company was taken over by a foreign primarily based company? Advertising of frozen pizza , post cereal business which will effect the ease foods portions net income contribution of 94.

1% , functioning income of 8. almost 8 % as per 2009 characters of Kraft foods united states 2 . Options? Expand penetration in growing markets by increase of the population Former mate: China, India markets a few. Threats? Vacations , Periodic Changes effect the demands with the products?

Simply by presenting in globally Energi foods Came upon competition via retail house brands, generic brands, regional, local, , other multinational brands Ex lover: Super Market segments like Petrol station, Carrefour growing their own brands on FMCG category in Srilanka Cargills, Keells Extremely has their very own brands? Price increase in the raw materials , other neighborhood political, legal un stabilities of the countries ( elements , product packaging material ) Ex: Angry cow disease had stop purchase almost all of the imported or processed various meats from other countries 1 ) Political Personal unrest especially in the Ivory Coast impacting on supply of Cacao and in other areas of Africa.? European unions condition pertaining to acquisition of Cadbury which triggered Kraft foods to sell the Cadbury confectionery operations in Romania , Poland? Favourable regulations permitting relatively easy acquisition of Cadbury in spite of promises by simply UK Work Party to sanction a Cadbury Law to keep the UK control.? Government farming policies affecting upon Kraft operations? Competition and antitrust controls. 1 . Legal? Prohibit on export products of foodstuffs from CIS a result of poor crops ” also environmental factor. Compliance with foodstuff regulations in several jurisdictions? Need for patent safeguard with regard to top quality organisation like Kraft ” problems of enforcement? Contractual rights in various countries installment payments on your Economic? Varying in foreign currencies especially the ALL OF US Dollar affecting particularly upon Kraft with its operations in over one hundred sixty countries? Downturn has influence on business activity economic activity particularly with regards to the value of the united kingdom pound and the Euro with regard to economic problems in Ireland, Portugal and Greece. Razor-sharp increases in commodity rates ” the situation highlights the specific situation with regard to coffee and cacao, a result of speculation and require increases because the world inhabitants grows. In addition there are supply concerns as a result of climate problems and the changeover via food seeds to bio”fuel crops. 3. Social? Growth in demand pertaining to coffee from growth of organisations such as Starbucks (economic)? Push towards wellness consciousness that may impact on processed foods manufacturers just like Kraft and Cadbury resulting in negative awareness of packaged foods just like Kraft manufacture?

Culturally destined markets significance of food within selected culture? You will discover problems of rural neighborhoods with migration to cities especially the younger generation which accentuates the key issue of ageing.? Corporate cultural responsibility to become key concern as projects such as Fairtrade gain support from major food makers notably Cadbury with its range topping brand Milk Milk.? There were changes in food habits because of the financial crisis leading to phenomenon such as “stay at home and growth of consumption of retailer brands and other less costly brands.. Environmental? Global warming creating extremes of weather for example Floods in Pakistan and droughts in CIS bringing about disruptions in supplies of raw materials? Raising pressure upon organisations particularly high profile multinationals such as Kraft, to become healthier. The issue of carbon footprint and food kilometers is critical to global organisations.? Waste and recycling concerns ” Kraft uses significant amount of packaging and is also subject to transportation costs. 5. Technology Although technology are converging globally, you may still find wide variants in IT availability around countries and multinational organisations such as Kraft must consider account with this.? There is constant pressure to build up cheaper creation techniques via the application of fresh technologies to be the low price producer in order to both increase profits and to resist pressures from merchants such Walmart for affordable prices.? Kraft is very strong in R , D? The growing effect of ITC leading to more e-business and e-procurement.