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You read ‘Strategic Management’ in category ‘Management’ The way a company manages consumers is important. Customers must be treated in a manner that is gratifying to all of them (Griffin 2008, p. 66).

B&Q should ensure that the shoppers are given each of the assistance they might require whenever they check out their stores whether they are purchasing anything at all at the time or not (Kotler & Armstrong 1999, s. 22). Providing good providers is attractive to customers and always make them wish to come back or perhaps refer their very own friends to the company’s shops. Employing approaches that will assure this will increase the company’s competitive advantage therefore sales bringing on higher income. Marketing is a crucial aspect that determines a company’s profits.

Marketing have been termed as one of the most effective ways of coping with competition. Marketing which involves producing consumers mindful of a business’ products, convincing them to get and retaining them is a must for any business that really wants to establish a industry for itself (Hooley, Piercy & Nicoulaud 2008, g. 65). Advertising advertisement will be heavily utilised by industry players as each gamer in regular search for chances that will give them an advantage over others. For B&Q to overcome the current condition, it has to re-evaluate its marketing strategies.

The company has to ensure that the marketing strategies used are effective such that they reach the target band of consumers and explain the actual company offers convincingly. Promoting is a effective tool pertaining to increasing ones sales. That enables consumers to be aware of the company’s new products or designs of particular brands. The company should make certain that the promoting tools applied have some text that is satisfying to client needs and expectations from the products. Advertising advertisement will need to and must always be aim (Hazell & Fitzpatrick 06\, p.

75). Focussing on ways by which the competition could be dealt with rather than how to deal with a great organisation is important in ensuring objectivity and for that reason giving and edge to the promotional strategy that will be employed as it complements the true characteristics of the company thus effectively ensures that the service offering are transmitted to the market segments (Luecke 2006, l. 11). The organization hence needs to employ the best marketing strategies it might in order to develop the competition that is certainly causing that to reduce the sales consequently profits.

Many successful companies have recognized team work as one of the best ways of solving concerns especially those that require multiple judgements (Simon 2k, p. 132). The problem facing B&Q is definitely not one which can be solved by simply an individual. The management must form a team that may come up with solutions (Hare 99, p. 6). Teams incorporate individuals with diverse skills and experience therefore have the benefit of producing alternatives that are diverse. Teams may give a variety of solutions allowing the company to obtain other options in case one solution fails to function.

How the approaches can be put in action, complications expected in implementation and the solutions. The corporation can motivate innovation and creativity by rewarding the employees that become involved. Rewarding inspires employees and encourages those to be pioneeringup-and-coming and innovative as they seek to benefit from the rewards. The company should also ensure that solutions are available so that those linked to innovations have sufficient material and equipment that is certainly needed for them to be successful (Johnson, Scholes & Whittington 2008 p.

45). One of the concerns expected in implementing this strategy is not enough financial resources to buy the equipment that may be needed for a lot of innovations. This problem can however be fixed by ensuring that those involved in innovation work everything a collection budget. This strategy if not really well deal with may lead to improvements that are not relative to the company’s principles and lifestyle. Sometimes utilizes come up with suggestions which are good but can not be implemented as they divert in the company’s values.

The supervision can stop this by simply effectively interacting to the workers the company’s lifestyle and values. The eyesight and objective statements also need to be done plus the employees prompted ensuring that they work aiming at the eye-sight while maintaining the culture and values from the company. Industry based approach is integrated by the company carrying out a industry survey of the consumers to be able to identify their needs and conduct (Dettmer 2003, p. 52). This strategy is the most suitable implemented by making use of focus groups to study industry (Stewart, Shamdasani & Rook 2006, l. 61).

These groups are a representation of the consumer inhabitants and the information received from their store enables the organization to identify consumer needs consequently work towards rewarding them (Boone & Kurtz 1999, g. 61). Industry based approach involves taking a look at consumers and giving them the actual need. Excellent disadvantage in that consumer demands always modify hence require the company being constantly execute the studies so as to keep at equiparable with the changes. This can be expensive. Focus groups are not representative of the entire human population as their requires might be totally different from those of various other consumers.

Info derived from emphasis groups is additionally not 75 per cent exact as the possibility of influence by members of the group is always high. This problem may be solved by developing representative models from their data which are after that launched in the market and consumers’ reaction to these people observed. Production of a selection rather than devoted to the ones the company already offers can be integrated by contracting other companies that produce the products that the firm wants to present under it is license.

This tactic however provides a problem while the contracted company might not have as good company values since and excessive standards or qualities while B&Q. In case the caught company gets involved in a crisis, the trustworthiness of B&Q is usually threatened (Monks & Minow 2008, l. 56). This matter can be fixed by the organization ensuring that this carries out through search on an organization and its procedures before contracting it (Rothwell & Kazanas 2003, p. 23). Releasing new varieties of products periodically such as every month can be implemented by using experienced designers in the industry.

This plan is a bit pricey as it involves employing experts. The company nevertheless will need to undertake it if it wants to maintain the competitive advantage they have so far bought. These designers will ensure that new patterns are made as required and within the time that they are necessary. There are present several advertising tools that could be implemented in marketing. The best tool to be used by B&Q can be advertising throughout the media and carrying out and promotions.

Marketing however contains a problem since marketing and support promotion will be aspects that have been widely integrated into the powerful of businesses as every single player in the market is marketing through the same media and thus getting the attention of the target audience is demanding as the nature of the sector does not supply the diversity which may be useful in drawing the markets’ attention towards a specific provider’s service offering (Churchill & Peter 2006, p. 12). Advertising because an approach to creating awareness with an organisation’s services is as successful as the context of its employ (Kao 2007, p. 25).

Another drawback to advertising is usually that the cost of advertising in the current operational environment is really high and organisation perhaps have been hit by the recent economic climate and are unable to be subjective in their decision to engage in intensive marketing or advertising activities (Ward 2004, s. 25). One other problem in ad and marketing approaches leading to very subjective decision is definitely benchmarking competition (Shim, Siegel & Dauber 2008, g. 66). You will find different degree of competition in a specific sector segment beneath which various entities possess benchmarked their particular competitors and counter each of the moves created by the benchmarked entity.

Beneath such an strategy an organisation’s strategies to marketing happen to be influenced by the competitor and so lacks in objectivity. This issue can be fixed by the company being objective in its advertisement. Objectivity could be established by directing on the source of the competition as opposed to the manifestation of competition which is the rival. The company can also use different marketing tools such as providing discounts on their products so they really are sold in relatively lower prices as compared to those of their competitors (Farese, Kimbrell & Woloszyk 1999, g.

73). This could be done in a way that will not hurt the agencies profitability. Rates should be a little lower yet just low enough to allow the company to recuperate the cost of creation and make some results in terms of earnings. Teamwork being a management strategy is linked to the development of synergy and therefore maximization of the benefits got from your organisations assets. A staff approach to procedures helps in the introduction of a crew approach and complement the application of innovation and creativity (Campbell, Stonehouse & Houston2002 s. 54).

The management of the organisation that employs the application of teams in the operations is not hard for the simple reason that teams have reached a higher level than the individual and therefore the entities which the organisation works with are lowered (Cassidy 2005, p. 17). The formulation of the clubs should make sure that the team members complement one another and should put into consideration the two individual expertise and professional qualification. You can actually management can build groups via employees with different skills and experience from the various departments.

Best groupings are formed by people who have diverse understanding as they make use of different methods to the problem (Russell & Linda 2005, l. 41). At times groups experience influence by simply one individual especially if he holds a high location at the workplace. Such individuals influence the solutions come to such that they may be not collective (Barksdale & Lund 2006, p. 1). This can be resolved by ensuring that everyone participates and their viewpoints are considered. The last decision should be reached for by a majority vote for it to be group.

The clubs should also be empowered in a way that they are not really influenced by management (Brody 2004, p. 41). The perfect solution is they come program should be must be implemented by the management. B&Q can also effectively implement team-work strategy simply by developing a proper communication framework which requires the formula of a good communication plan and the advancement a physical sales and marketing communications system that may be relevant to connection in and between teams complements the efforts of team building and ensures productivity in skill of efficiency efforts (Barksdale & Lund 2006, s.

22). Conclusion B&Q’s current situation is filled with uncertainties because of the high competition in the industry as well as the fluctuating financial conditions. Possibilities however can be found but many of them are so intricate and resource intensive that few organisations have the potential and willingness to take a risk and exploit them. Though risk taking is usually associated with success, the risks considered must be worked out (Arussy 2006, p. 65). The above approaches are well worth implementing in case the company wants to get back to monitor. Some are a risk which is characteristic of any organization.

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