Principles of Marketing Essay

1-2 What Is Marketing?

Understanding the Marketplace and Client Needs Building a Customer-Driven Marketing Strategy Organizing an Integrated Advertising Plan and Program Building Customer Interactions Capturing Benefit from Clients The New Promoting Landscape Therefore , What Is Promoting? Pulling It All Together 1-3 1-4 Be familiar with marketplace and customer wants and needs Style a customer-driven marketing strategy Construct a marketing prepare that provides superior worth Build lucrative relationships and create client satisfaction Capture value from customers to create profit and client equity 1-5 Markets Key Marketing Concepts Marketing Presents Exchange & Relationships Value & Satisfaction Needs are states of deprivation Physicalfood, clothes, warmth, protection Socialbelonging and love Individualknowledge and selfexpression 1-6 1-7 1-8 1-13 1-14 1-15 1-16 1-17 Creation concept Merchandise concept Providing concept Advertising concept Societal concept 1-18 1-19 1-20 1-21 1-22 Designing a Customer-Driven Online strategy Selling Vs Marketing 1-23 Consumers (want satisfaction) Business (profits) 1-25 1-26 Fundamental relationship Total relationships Regularity marketing programs Club promoting programs 1-28 1-30 1-33 1-34 1-35 Different types of customers require diverse relationship supervision strategies Build the best relationship with the obligation customers 1-36 Digital age Globalization Ethics and social responsibility Not-for-profit marketing 1-37 Recent technology has had a major impact on the ways marketers connect with and bring value to their buyers Market research Understanding and traffic monitoring customers 1-39 The world can be smaller Believe globally, take action locally 1-40 1-41 1-42

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