Your competitors between samsung korea and other

1 . Intro

At present, electronic products are liked by people, and have become the tendency of the needs of lifestyle and the pursuit of goods. When confronted with fierce competition and huge market potential of electronic industry, the major foreign manufactures and domestic suppliers both wish to take up the leading placement in the market, get market share. With this period with opportunities and challenges, how you can enable businesses to be invincible is an important trouble that every electronic digital enterprise discovered actively. Consequently , many companies founded their web marketing strategy for the further advancement.

1 . 1 The samsung company Company

Samsung Organization is the initial big business in South Korea, and also is a international enterprise group. Samsung Group concludes quite a few international associated businesses, such as Samsung Gadgets, Samsung Firm, Samsung Existence, and Samsung korea Aviation and so on, and its business involved a large number of areas of consumer electronics, finance, mechanical, chemical, yet others, which is in the list of the world’s top 500 enterprises. Samsung Electronics is usually its major subsidiary, which is the planet’s largest cellphone manufacturer and revenues the biggest of the consumer electronics companies.

In 2011, its global business market capitalization is up to $150 billion. Korean Group is a family business, the Lee family genetic, its Samsung industries really are a family business, and other family members to manage, now the current commanders of the Group has spread to the Lee’s third generation. (Samsung, 2013)

1 . 1 ) 2 Traditional

Samsung korea Company began in 38, and is an international marketing company. It can mainly sector, Samsung gadgets, is established in 1969, is a semiconductor, communications, computer companies consumer electronics products in one of the significant electronics firms, and is devoted to the perfect encounter for global customers through advanced technology and thoughtful assistance. 30 years in the past, when Korean Electronics is merely established, it worked for Japan’s Sanyo to production low-cost 21-inch black and light TV. In the early nineties, Samsung Consumer electronics, in the minds of consumers, products is really a company to imitate others cheap goods. With its advancement, nowadays, Korean has become to a single of the world’s largest corporations in the electronics industry.

1 . 1 . 3 Products

Samsung Consumer electronics is the main sector, and came into the top 500 companies in the world. The generally products consist of: Samsung mobile phones, television, digital audio and video, computer office BSV LCD splicing screen, and so forth Samsung offers nearly twenty kinds of goods occupied 1st world business in the global enterprise, and highlights the relative strength in the worldwide market.

2 . Analysis industry of Samsung korea Company

This component used the SWOT strategy to analysis the marketplace of Korean Company, proves its external and internal factors to analyze its strong points, weakness, and opportunities, and threatens (Hill and Westbrook, 1997).

Talents:

1 . Strong technological R&D and design development capability;

2 . “People-oriented human resources technique to attract global talents; three or more. Clear expansion strategy and effective setup;

5. Strong after-sales service system;

a few. High manufacturer awareness and good corporate image;

6. Very own outstanding business leader;

7. Very good relations between government and enterprises;

8. Product position can be high-end with high profit margins;

being unfaithful. Strong industry leadership, market share high.

Weakness:

1 . Employees structure is definitely not enough international that the offshore recruitment of senior corporate and business leadership most Korean people; 2 . Product line is too long, it concludes numerous products, and some not dominant products might be fall. a few. Cost is way too high;

4. Product life cycle is usually short. Specifically Samsung Gadgets aims to increase its business through merchandise differentiation strategy, leading to additional shorten the merchandise life routine of Korean Electronics. Options:

1 . The world economy is constantly on the take a good, for the majority of products targeted at the high-end, Korean Electronics can be described as further chance to increase their market share; installment payments on your Samsung 3-G technology is mature, plus the 4G technology is under study; several. Samsung mobile phone market share is definitely on the top, and has a significant development space.

Threatens:

1 . Underneath the global trade protectionism, several may be anti-competitive behavior will be investigated simply by other countries; 2 . Inside the electronic industry, it has some competitive pressure, such as the Apple, LG, Nokia and so on; several. Flat screen monitors market demand is constantly on the weaken, Samsung korea Electronics as being a global flat-panel TV market in the second, facing the pressure with the growth rate slowed down.

several. The Approach of Korean

several. 1 Placement

The brand name positioning is definitely the enterprise marketplace positioning and product placing based on particular brand commercial decisions upon cultural orientation and persona differences, and it is to establish a target market the brand name image of the method and effects (David and Erich, 2000). Through the evaluation of the marketplace of Korean, it can be found, with solid R&D and design capacity to product sophisticated fashion items, not only in

the placing is different coming from competitors’ items, but as well to meet the point consumer demand, Therefore , The samsung company Electronics find the high-end style as their personal brand placing concept. Their target group is mainly stylish young people, which have a certain amount of spending power, love to try new things, and about the age of 22 to 35 years old/young white-collar workers.

3. 1 ) 1 Item

Samsung korea Electronic developed the semiconductor business coming from 1980s, and after that gradually to the development of sophisticated products. Now, its main business comes with the 4 major categories of semiconductors, digital media, and communication networks. Samsung Semiconductor is the main rival to Intel-core businesses, primarily in the memory market. The samsung company random access memory business market share is usually firmly inside the first over the past 10 years, and the flash business is also inside the global cutting edge. Digital mass media, film the liquid crystal shows and recorders share ranks first on the globe. Telecommunication Network Business, Samsung is the most significant mobile phone suppliers in the world now and provides exceeded Apple, Nokia and so on and it also world’s largest manufactures the CDMA handsets.

Samsung’s high-end vogue brand philosophy is put in Korean different areas items. Take the mobiles for example , Samsung has used three words expressing their beliefs: Wow, Straightforward, and Specially. In this principle, Samsung provides pioneered the application of flip telephones, the first to promote the color screen, slider mobile phone design, and vigorously showcase the camera phone. In addition , Samsung as well launched a range of mobile phone for girls. Compared to the Nokia and Motorola that quest for comfort and stability, Samsung are usually more prominent items fashionable and aristocratic, and are better able to catch the attention of the attention of shoppers.

3. 1 ) 2 Price

Online strategy is the important part in the marketing strategy. In this portion, company find the appropriate mixture of marketing strategy depending on the analysis above including the marketing environment, market opportunities, internal assets and target market (Subhash, 2000). After

market research, Samsung products will be focus on creating unique sophisticated products with high price, and never position on the low-cost, low-cost, economical and low-end products. Thus in order to set up a high-end manufacturer positioning of Samsung electronic devices, it accessories high-price approach in the global to enhance the manufacturer image, and opened the grade to manufactures of similar goods. The higher price strategy provides an impressive first-class sophisticated image intended for Samsung and brings more profits intended for Samsung, which provide strong financial support for the newest R&D.

a few. 1 . three or more Promotion

Promotion approach is how company uses the personal offering, advertising, public relations and product sales promotion to communicate item information to consumers, in order to arouse their attention and interests and stimulate their very own desire to get and purchase to achieve expand sales (Johny and Johansson, 1997). In the promo strategy, Samsung korea adhere to brand position, by using a variety of way of promotion to develop brand image.

Advertising is the most direct way of branding promotion. In 2001, Samsung offers invest almost $ four hundred million throughout the world to launch an extensive advertising campaign, which that played a moving slogan that “digital world, everybody share, provides greatly improved the low-cost, low quality picture of Samsung items in the minds of buyers in The european countries and the Us and other developed countries and Samsung goods linked to vogue, high-end for the first time. At the same time, Korean also bring youth, style star since the agent, make the consumers soon move from the initial concept that low-grade, out of date, outdated to the now concept of high-end and fashion. After that, Samsung likewise make full use of intercontinental activities pertaining to the advertising table to create more uses understand and prefer Samsung.

several. 2 Segmentation

Confronted to the tendency of customer demand features and complexity, Samsung comply with the market segmentation strategy that category administration customers, focus on customer requirements, and take the initiative to create demand, adopt differentiation to use to customization strategy to obtain customers trust and take advantage of the integration with the sales to do a full range of service can be. For the target of customers, this

sections the customers through different demand of different ages (Peter and James, 1985). Customers beneath 18 years of age are mainly pupils, who have simply no revenues as well as the attention to phone is low. 19-25 yr old customers are pursuit personalities but economics revenue can be not secure, and 25-35 years old consumers are goal fashion and brands. Both of these stage consumers are the primarily target pertaining to Samsung.

3. 3 Competition

The samsung company competition approaches mainly focus on differentiation competitive advantage and brand competitive advantage. Initially, Samsung is definitely to provide clients with superior quality, high-tech electric products and for the purpose, and this is undoubtedly an important mark to distinguish between Samsung and also other brand electric products. At the rear of the support of solid R & D crew, Samsung product differentiation competitive advantage may be achieved. Second, In addition , the age of more than half a century brand, particularly in the late twentieth century Samsung korea monopolies ground almost five generations founded the brand so that the Samsung brand that is associated with superior quality, high pleasure undoubtedly is one of the important competitive advantages.

4. The competition between Samsung and other companies

4. 1 Samsung and Apple

In the digital industry, apple is the largely competitor to Samsung in the international industry. Competition from Apple and Samsung identifies the global cellular device industry. The two corporations together made up half of the global smartphone market share. Analysts stated Samsung is to get rid of the identity of the “fast follower, and became to a true head, Apple has been the world’s leading innovator, and however , lately the company’s advancement is slowing. In 2012, Samsung korea Electronics’ global market share is usually 28%, even more increase than the last year of 20%. In comparison, Apple’s market share amounted to 20. 5%, slightly more than last year’s 19% (Samsung, 2013)

The competition among apple and Samsung may be the competition among Apple iOS and Android os two cellular platforms. Presently, over 2 to 3 of the smartphone are using the Android program. Meanwhile, Apple component

procurement and assembly of products has been generally outsourced. This brings to the Apple Company an increased profit perimeter, but it are unable to well control suppliers, when, most of Samsung’s components and products happen to be produced by the corporation itself. Additionally , Apple give attention to high-end mobile phone device industry, Samsung is additionally aimed at the new user intended for the even more development.

5. 2 Samsung and LG

LG is To the south Korea’s second large group second just to Samsung, LG Group continued to infinitude, infiniteness technology problem, and is devoted to the development of new technologies, research and development the LG ELECTRONICS development goals, but as well the good backing with the Business Development. LG is the production of flat-panel TVs, audio and video products, one of the world’s leading enterprises of mobile phones, air conditioners and washing machines. In the mobile phone marketplace, LG Electronics was the world’s third greatest mobile phone maker in the past, yet , in 2012, provides fallen for the fifth-largest mobile phone company, which also reflects the inability of the organization to start a competitive product towards the market, to compete with Apple’s iPhone and Samsung Gadgets Galaxy products compete. Inside the South Korea’s electronics industry, Samsung entertained the generally market, while LG to it to compete the second location.

5. Bottom line

Samsung Company will need to make full use of its advantage, explore market full, against external threats as well as to improve the internal environment and secure and expand its competitive advantage status. This needs the correct formulation and implementation for the Samsung’s market technique on the item, price, and promotion and so forth to become for the true marketplace leader. At the same time, at the analysis of competition, Samsung should certainly clear its competitive edge, strengthen company building, explore consumer needs and with the nature of creativity to achieve additional development in the world electronic market.

Reference

David, A. and Erich, L. (2000) The rand name Relationship: The real key to the Manufacturer Architecture Concern. California Managing Review, 40 (4), pp. 53-67.

Slope, T. and Westbrook, R. (1997) SWOT Analysis: It can Time for an item Recall, Long Range Planning, 30 (1), pp. 46″52

Johny, K. and Johansson, Meters. (1997) Global Marketing-Foreign Entry, Local Marketing and Global Managing, The McGraw Hill Companies, Inc.

Peter, R., Dickson, J. and Ginter, M. (1985) Market Segmentation, Item Differentiation, and Marketing Strategy, Harvard Business Review, 14(4), pp. 182-221.

Subhash C. T., (2000) Promoting Planning & Strategy, Record of Business Administration, some, pp. 23-27.

Samsung Incorporation. (2013) Launch of Samsung korea [Online] available from: http://www.marketingweek.co.uk/brands/samsung/ [Accessed: 20 Mar, 2013]

Samsung Inc. (2013) Launch of Samsung [Online] readily available from: http://www.samsung.com/us/ [Accessed: 19 March, 2013]

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