Swot analysis goodies shop dissertation

The aim of a SWOT analysis is to match Ci Vediamo Amsterdam’s strengths to attractive possibilities in the environment, while reducing or overcoming the weaknesses and minimizing the risks. As a final point, the SWOT matrix will give a clear review of the main elements of the SWOT examination.

STRENGTHS

Strong points include interior capabilities, solutions and strategically desired factors that could raise the company’s capability to serve its customers and reach it is objectives. The business values their very own close consumer relationships.

As a result of personal revenue activities of the owner of Ci Vediamo Amsterdam, customers have a strong connection with all their ice cream provider (this could be concluded in the Positioning Advantages and from one current client mentioning this kind of advantage throughout the qualitative research). This will eventually lead to manufacturer loyalty. An additional strength of the company happen to be their flexible delivery moments.

The organization is able to deliver the products every single day of the week for the ease of the client.

This provides Ci Vediamo Amsterdam the benefit and capability to differentiate by itself from its competitors. The company is usually able to conform and customise the ice cream flavours for the wishes with the customer. Through this approach, the firm may always fulfil the demands and would like of the client.

WEAKNESSES

Weaknesses are interior limitations and negative situational factors that may affect the company’s performance and its objectives. A substantial missed chance for the ice cream seller can be their total absence within the corporate internet site. The website, possessed by Ci Vediamo Egmond, does not present any information with their franchise in Amsterdam. As a result of lacking physical and low brand understanding, a strong manufacturer image is definitely not yet made. It must be stated that the firm did attempt to apply simple marketing strategies before, but failed in succeed in them.

CHANCES

Opportunities will be positive trends or elements in the external environment that the company might be able to exploit to its advantages. Through thisapproach, weaknesses could be decreased. One of Ci Vediamo Amsterdam’s biggest opportunities is the positive progress demand for your favorite ice cream in the Netherlands. Besides, the kind of ice cream which the company offers (soft scoops) enjoys a well balanced market location in comparison to various other ice cream types such as iced yoghurt and water ice (page 11). This advantage can be in contrast as the money Cow of the BCG Matrix. A different opportunity for the ice cream firm may be the positive forecasts on personal consumption of future clientele.

This happening is due to the expected positive economical forecasts in 2015. The environmental and weather changes may also form a plus; due to increasing temperatures and a growing sum of summertime days, the high period will last longer. This will have got a positive effect on the profit with the business. Another positive expansion, is the increasing number of health-conscious customers. In line with the fact that Ci Vediamo Amsterdam also provides the possibility to order fat-free/ sugar-free/ yogurt ice cream (alternatives that are deemed healthier than the classic complete fat glaciers cream), the company is more a great to satisfy the would like of this growing amount of clients.

RISKS

Threats happen to be undesired trends or factors in the external environment that can have impact on the functionality of the business. By showing that these bad factors, the corporation can intercept problems over time and have precautions. The ice cream industry in the Holland is highly competitive and strenuous. It must be mentioned that a significant part of the competitors (such while Otelli, Percezione Gelato and Ben & Jerry’s) are providing an extended range of products in comparison to Ci Vediamo Amsterdam, including displays and routine service services. Additionally they run an active promotion system and offer (optional) advertisement materials.

Moreover, a significant competitor has created a new way to improve the creaminess (quality) of their ice cream. This kind of innovative technology will not be designed for Ci Vediamo Amsterdam, that might cause a unfavorable effect in the end. These details are seen since serious hazards, due to the fact that the company may lose future consumers on these types of aspects. In addition , according into a report given by ING (ING economische bureau, 2012), decreasing purchasing electrical power will cause a decline in the wedding caterers branch. This can be aforecast that can form a threat pertaining to future ideas for Ci Vediamo Amsterdam.

SWOT Matrix

SWOT Bottom line

According to the SWOT Analysis, Ci Vediamo Amsterdam invests and values their close human relationships with their buyers, which fortifies the rely upon their products. Even though the company offers high quality and customized goods to their clientele, it yearns for the opportunity to say about the corporate activities on the internet and website. This may lead to unwanted effects in appealing to new clients, who have fail to identify the brand. Critical threats pertaining to the ice cream supplier would be the high enmity in the your favorite ice cream industry and appealing campaign and advertising campaign program of competitors.

On the other hand, future perspectives show an expanding demand in the ice cream market and confident economic forecasts on purchasing power of clients. This could result in opportunities intended for Ci Vediamo Amsterdam to boost their consumer bottom and to boost relationships with current buyers. This is important in order to remain successful also to keep up in the competitive environment.

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