Marketing of Guimaras Mangoes to the United States Essay

The meaty skin of a mango fruit is definitely sweet, but the fruit’s pit is so significant and hard. Ripe mangoes are great smelling and gentle to the touch, but not mushy.

Mangoes can be processed into a range of unique items such as dried mangoes, puree, juice, chutney, halves and scoops, jello jams, and pickles. A uniform quality and a satisfactory supply are assured throughout the year through processing. Processed mangoes enable exporters to serve their market segments even during off season period for clean mangoes. Also, exporters can penetrate obtaining countries with strict phytosanitary requirements by simply supplying prepared mangoes.

The distinct preference and nutritional value of Guimaras mango variety puts it over any other mango in the world. Mango is one of the priority crops staying supported by the programs of the Department of Agriculture (DA); Mangoes are included among the high value crops to be offered priority underneath the High Value Plants Law. Syndication is a remarkably important period in the advertising of mangoes. The fruit following harvest has to pass through several agencies prior to reaching the consumers. The Thailand has already established their credibility in supplying high quality mangoes to important marketplaces especially for the United States.

The recent organization of the Philippine Mango Creation Council provided the fougue to bring together the key players of the industry into a single proposal group that it will work together to get the sustainable development of the Philippine Mango Industry. REVIEW OF RELATED LITERARY WORKS One of man’s greatest triumphs in the cultivating of crazy plants is a cultivated mango. Centuries of cultivation and selection made a luscious fruit. Various varieties will be grown in several countries. Throughout the Philipines, Guimaras is known as the “Mango Country”, attaining the name because of its nicest and big-sized mangoes.

Depending on the data of the National Statistical Coordination Table of the Republic of the Thailand, the year 2002 was a great year pertaining to Guimaras’ mangoes. It was with this year it formally signed up with the world export market and cooperatively, production soared to its greatest for the last three years. 2002 creation posted a rise of 446. 40 percent or 5 fold higher in the 2001 development.

Despite the decrease in the number of fruit-bearing trees, more trees had been induced to flower since favored by the elements conditions. The Philippine manga, considered in western countries as a great exotic warm fruit, is fast gaining popularity worldwide. It is the third biggest dollar generating fruit up coming to banana and pineapple.

But competition from other countries has led to stricter worldwide standard handles for mango and the fruits produced in Pangasinan and the other Ilocos provinces have yet to meet top quality standards demanded by the Us. The United States may open their market to Philippine mangoes, with that country’s agriculture department funding a survey to find out which mango-producing areas don’t have any incidence of mango seed and pulp weevils. Main importers of Philippine mangoes in the United States are looking forward to cheaper mangoes coming from Manila together with the decision by US government in 12 , to allow additional provinces in the Philippines to export the produce.

A United States-based Philippine standard has uncovered the introduction of a technology that will help cut down the shipping and delivery cost of Filipino mango export products to that region. Eventually, such technology could also allow mangoes from all other areas of the to enter the market. At present, only mangoes from Guimaras Island have already been allowed in the usa. According to Victoriano Leviste, agriculture attaché at the Philippine embassy in Washington DC, The key is to create a niche market through our Philippine residents and perhaps other Asians.

Philippine Super Mango (carabao) has been gaining popularity in the US market as a sweet and more luscious fruit. The Philippine manga, coming from Guimaras Province inside the Visayas, was only capable to enter the US market in May, last year, after 15 many years of negotiations together with the US Section of Agriculture. Only Guimaras mangoes are incredibly far approved in the US.

Mangoes from other regions of the country apparently have fresh fruit flies. Guimaras has been regarded as a pest-free zone and an ideal source of mango exports to the ALL OF US. It is motivating to note the fact that importance of the mango sector to the Filipino economy is actually being recognized by all concerned sectors.

The mango sector has supplied livelihood for you to its growers and to those involved in their marketing programs. Similarly important is its significant contribution to the country’s export profits being another ranking fruit export, subsequent to clown and pineapple. The Philippines is one of the top rated mango creating countries on the globe with nearly 2% talk about of the world’s 23. 4 million plenty production in 1997. The other top rated mango producing countries happen to be India in which 51% of total globe production of mangoes comes from, China with 9% talk about.

Mexico and Thailand both with 6% share. Transferring is 1 factor that helps our economic system to support its balance with different problems it runs into. The need for unanimity among manga growers throughout the Israel is very important to be able to enhance the competitiveness of our own mangoes both in the local and world marketplace. The new formation of the Philippine Mango Development Council (Philmango), which was initiated by DA Agribusiness and Promoting Assistance Assistance (AMAS), is known as a big step towards the right orchestration of strategic surgery for the mango industry. CONCLUSION Mangoes from Guimaras indeed goes beyond quality and taste in comparison with other mangoes exported coming from different countries.

The target of introducing and marketing of mangoes made out of different areas here in the Philippines towards the United States needs to be endorsed. Only mangoes by Guimaras exceeded the standards in america. In order for each of our mango manufacturers to enter the US market, there should be proper technology to assure consistent quality and supply. The bulk of the country’s mango output will be grown in backyard farms which makes it hard to assure standard and steady supply of mangoes. There are limited commercial facilities, and export products are essentially consolidation of produce from backyard orchards and tiny farms.

Also, the lack of business technology in the packaging and preserving the freshness to offset the long expand from the resource to faraway foreign market segments such as the Usa should also be used into consideration. Lastly, inefficiency and high shipment charges from the local delivery industry induced so much burden. It adversely affected the smooth delivery of mangoes to its marketplaces. Mangoes coming from Visayas and Mindanao must be transported to Manila before it is exported to foreign countries; the numerous increase of price as a result of high travel costs makes it difficult to reach its vacation spot.

Leovelyn Hope B. ParreñoFebruary 26, 2010 BSBM 4/ SOCIO 01Mr. Don Velez COMPARE THE EXPERIENCES YOU HAD IN PRIMARY SOCIABLE GROUP TO YOUR EXPERIENCES IN SECONDARY INTERPERSONAL GROUP In the event there’s someone who can give me personally good and true bits of advice, it could be no less than my children. Every day, We came to meet up with and bump with different persons. And these persons provided another dimension in my life. My personal second friends and family, the businesses I have throughout school as well welcomed myself.

But there may be indeed a tremendous difference with all the way that they care for every members. My children treats me personally, accepts me personally and knows me to get the person I actually am. That they believed in my personal capabilities and support me with my personal ambitions in life. My family gives inspiration in everything I do. I can count on them particularly in times when My spouse and i experienced the down occasions of warring.

There was never a time whenever they left my own side. However, my second family as well gives one more meaning in my life. Though I actually am area of the family, there is absolutely no assurance that they will always be there for me personally through heavy or thin. They also have their priorities in every area of your life. Though they may be there after i a desire shoulder to cry about, or help me out with problems in school but it is just temporary.

Each of them come and go. Abstract Mango is one of the commercially and economically essential horticultural fruits crops in the Philippines. Is it doesn’t third most crucial fruit plants, next to banana and pineapple with regards to dollars gained.

It is regarded as a nationwide fruit through this country. Mangoes specifically received from Guimaras can be eaten ripe or unripe. It is very popular around the world for its exotic flavor.

The paper aims to exemplify the export of these mangoes which placed the country’s competitiveness in the world market and just how it captured the United States.