Kentucky fried poultry kfc composition

1 . 0 Executive Synopsis

Kentucky Deep-fried Chicken (KFC) Malaysia can be described as major Speedy Service Restaurant (QSR) agent in Malaysia and continues to be established for just over 20 years now. This serves mainly chicken related items, yet offers aspect dishes to its customers as well. Recently, more and more Malaysians have been opting for a better eating diet as a many them have become more health conscious. This has opened up the door to get KFC’s primary competitors, including McDonald’s, to end up with a new variety of healthier items, allowing them to support a greater concern on KFC Malaysia’s current position because Malaysia’s leading fast food agent.

As a response to the advancement of KFC’s rivals in providing healthier junk food, KFC are to introduce a new set of healthier products that might be mainly geared towards health conscious people, living in Malaysia. Its target audience would largely be based on segmentation old, where it might be focused on clients in the age bracket of between 4 to 40 years older.

KFC Malaysia will, nevertheless, have to fight off fierce competition from other fast food employees, such as Kenny Roger’s, Burger King, A&W, Radix Chicken and KFC’s biggest rival, McDonald’s, who are trying to take hold of the new marketplace of much healthier products. The new healthier menu that KFC Malaysia will probably introduce would not only be a fresh healthier replacement for its existing products, yet also a great addition to what it already provides. The pricing and promotion strategies might also be looked into as KFC Malaysia prepares to bring in its new healthier menu to the open public.

2 . zero Business Guide

2 . 1 Organization Background

As its inception, KFC has evolved through several different organizational changes. These types of changes were brought about as a result of changes of ownership that followed as Colonel Sanders first marketed KFC in 1964. In 1964, APPLEBEES was acquired by a small group of investors that eventually got it open public. Heublein, Inc purchased KFC in 1971 and was very involved in the daily operations. 3rd there’s r. J. Reynolds then attained Heublein in 1982. R. J. took a far more laid back way and allowed business as always at APPLEBEES. Finally, in year 1986, KFC was acquired simply by PepsiCo, which has been trying to expand its quick serve cafe segment. PepsiCo presently runs Taco Bell, Pizza Hut, and KFC. The PepsiCo management design and corporate culture was drastically different from regarding KFC. PepsiCo has a customer product orientation. PepsiCo found that the marketing of fast food was much like the promoting of it is soft drinks and snack foods.

PepsiCo reorganized on its own in 1985. It divested non-compatible devices and organized along three lines: soft drinks, snacks and restaurants. PepsiCo Globally Restaurants is designed to create synergism between the restaurant businesses. By the end of 1994, APPLEBEES was functioning 4, 258 restaurants in 68 foreign countries. APPLEBEES is the greatest chicken restaurant and the third largest speedy service string in the world. As a result of market saturation in the United States, worldwide expansion will be critical to increased success and progress. Since its blooming, KFC have never contribute anything to green promoting, which include costs, product, place and division KFC Corporation, based in Louisville, Kentucky, is the world’s the majority of popular chicken breast restaurant chain, specializing in First Recipe, Extra Crispy, Kentucky Grilled Chicken¢ and Unique Recipe Pieces with home-style sides, Darling BBQ Wings, and freshly made chicken breast sandwiches.

Each day, more than 12 million clients are offered at KFC restaurants in 109 countries and areas around the world. APPLEBEES operates a lot more than 5, 2 hundred restaurants in the United States and more than 15, 000 units around the world. KFC can be world famous for its Original Recipe fried rooster ” created using the same secret blend of eleven herbs and spices Colonel Harland Sanders perfected higher than a half-century ago. Customers world wide also enjoy a lot more than 300 various other products ” from Kentucky Grilled Poultry in the United States into a salmon meal in The japanese. KFC is definitely part of Yum! Brands, Inc., the planet’s largest cafe company regarding system eating places, with more than thirty-six, 000 locations around the world.

The corporation is rated #239 around the Fortune five-hundred List, with revenues around $11 billion in 2008. The organization is currently structured with two partitions under PepsiCo. David Novak is president of APPLEBEES. John Hill is Key Financial Police officer and Colin Moore is the head of Marketing. Peter Waller is head of franchising while Olden Lee is definitely head of Human Resources. KFC is part of the two PepsiCo divisions, which are PepsiCo Throughout the world Restaurants and PepsiCo Restaurants International. Both of these divisions of PepsiCo will be based in Based in dallas. 2 . 2 Company Vision, Mission and Objective

VisionTo be the main integrated foodstuff services group in the Asia Pacific region based on constant quality companies exceptional customer-focused service. | MissionTo increase profitability, improve shareholder benefit and deliver sustainable expansion year after year|

three or more. 0 Promoting Mix

3. 1 Product Approach

Product is a lot of money of physical, any mixture of goods and services presented and symbolic attributes designed to satisfy the demands and wishes of consumers. Consumers buy want satisfaction, not object. For example , customer went KFC to get fried poultry because they want taste that, fulfill their particular desired, not really because they want a foodstuff. Thus, an item is nearly anything tangible or perhaps intangible that could be offered for sale or employ by buyers. Tangible system is one that customers can actually discover, hear, smell, taste or perhaps touch, including burger and French fries. Intangible product is something that cannot be touched.

For instance , counter service person offered customers for making an purchase. One way to differentiate services coming from goods is the good-services entier. Spectrum along which goods and services fall according to their qualities, from pure good to pure assistance. A meal in KFC cafe is a mix of goods and services. This combines the physical goods such as cheese burger, fried chicken, French fries and drinks with the intangible companies of an attentive serve staff and comfortable surroundings.

Development of Product Lines

KFC provides its customers a product line which is created a series of related products. The motivations for marketing complete product lines rather than concentrating on just one product range from the desire to develop, enhancing the company’s position in the market and optimal use of firm resources.

Wish to grow a well-known company, limits the growth potential when it focuses on a single product, even though the business may have got started like that, as KFC did with its single product, deep-fried chickens. Right now the company offers fried birds in hot and spicy, chicken nuggets, burger and etc to buyers.

Enhancing you’re able to send market situation is a company having a line of merchandise often makes itself crucial to both consumers and marketing intermediaries than a firm with only one product. A shopper who purchases a tent often will buy related camping items. For instance, KFC today offers an array of products with which consumers may completely order meals to get satisfy their very own appetite.

Optimal use of firm resources can be an organization may well reduce the common production and marketing costs of each merchandise by growing the costs of its procedures over a series of products.

Product Identification

KFC identify goods in the marketplace with brand names, signs and special packaging. Almost every product distinguishable from another gives customers some ways of identifying this. Brand name is part of a brand, consisting of letters, numbers or words which can be spoken which identifies and distinguishes a firm’s offerings from the ones from its opponents. For example , APPLEBEES is a manufacturer and able to identifies and distinguishes their offerings from the other competitors.

Manufacturer mark can be described as symbol or pictorial style that distinguishes a product, including the grandfather for KFC. Hallmark is a manufacturer for which the proprietor claims unique legal safeguard. The Kentucky Fried Rooster company can be described as trade term, but KFC is a hallmark of the industry’s product.

several. 2 Division Strategy

Concentrate on areas consists of “Free home Delivery technique, accessibility, stressful lifestyle and economically. APPLEBEES provide free home delivery to offices and homes for select countries. Convenience is leading to several shops to serve the requirements of individuals in and around metropolis. Due to the busy lifestyle of office goings individuals, the fast food idea saves moments of preparing foodstuff and gives the consumer a full meal quickly. Economically convenient is the pricing attracts the many classes of a world.

3. 2 . 1 Target Market

In the target audience, location is among the components. The hectic life-style of individuals giving the consumer more hours at work and less stress about waiting for their food. Those in urban areas is more mindful about the caliber of food than rural areas. Urban areas are usually more populated therefore they assistance with attracting larger revenues. Besides that, the location of the outlets is very important. As a result of KFC placing itself near the schools, colleges, cinemas and markets which are mostly booming by the aged those who are in hurry, KFC enjoys numerous footfalls every day. In addition , they also have outlets near to nonvegetarians and mostly on the Muslim filled areas.

a few. 2 . a couple of Strategy

KFC also have their particular strategy. KFC is facing the competitive nature of fast food joints, KFC uses the “Push Strategy to help these groups create understanding among the consumer. The customer could possibly get the knowing of KFC when the KFC is doing the advertising and marketing or campaign. Hence, it can benefit to increases the revenues. APPLEBEES make themselves to be diverse compare with different fast food organization. They make the customer feel that these are the only junk food outlets which will provided the delicious chicken to the consumer. KFC also make by itself to be appear attractive.

That they produce 1 slogan referred to as “Finger Lickin Good. All of the consumer will certainly automatically think of KFC when listen to this kind of slogan so KFC is usually sound eye-catching because people can think all their chicken is delicious till licking all their finger when eat the chicken of KFC. Place includes company activities which make the product available to target consumer. KFC will be no market intermediaries such as reseller and bulk suppliers. They provide product directly to the client. For the location, KFC have got certain retailers per industry area. Intended for inventory, the warehouses pertaining to ingredients are in the China. In vehicles, the dealer uses their own vehicles intended for the providing of the chicken breast and bread.

3. installment payments on your 3 Channels

KFC believes in first level channels inside the order of manufacturers to retailers to consumers. Firstly, the manufacturers create the product then simply sell it to the retailers. The retailers increase the product and transform it in to food then simply sell into the customers.

several. 2 . 5 Channel Method

The channel process is usually that the KFC works on the flow of good procedure techniques that is “Good Functioning Manager contributes to “Good Staff Selection to Good Solutions to Very good Targets to Good Income through the inner strategies like training, motivation based objectives, recognition forever work, functionality based bonus, employee rewards to keep all of them motivated and promotion. First of all, the employee will certainly given ideal to start to train all of them how to provide the customer pleasantly. Next, the employee are given the incentive based on rear doors they had strike in the selected period. This will encourage the employee to operate harder to accomplish their concentrate on so that this will help to increase the revenues of KFC.

The recognition for good work also is among the useful technique to help increase the revenues of KFC. When the worker experienced done the position well without any mistakes, the worker needs to be praise by manager, in order that this can inspire other worker to job harder likewise. The performance based benefit also can become use to improve the revenues of KFC. Worker can get the extra bonus based on their functionality. The employee rewards should be maintain to keep these people motivated within their job.

3. 3 Promotion Strategy

Advertising is the approach used to inform and inform the picked target audience about the organization and its products. APPLEBEES using a lot of resources of promotion such as advertising, product sales promotion and public relations. APPLEBEES has spent large amounts pounds to promo. For instance, the popular slogan of KFC, “Finger Lickin Good has been improved for better development in promoting organization. In this 12 months, KFC has established a new slogan, that is “So Good and launch about 4th 04 2011. APPLEBEES had dedicate RM3. 5 millions to launch this kind of slogan. The reason why of changing motto are able to disseminate the meaning and brand’s name far better to the larger target market. Advertising and marketing is the most powerful way in promotion. KFC uses many mass media programs in promoting their firm such as tv, newspapers, car radio, internet and so on.

Advertising can attracts new clients and keeps their recollections about picture of KFC. Consequently, reputation of business also raises in order to improve their placement in market. Due to the advertisements in papers and net, consumers are better to know about APPLEBEES latest explications. For example , marketing during the period of promotion is to inform customers and attract them to consume in KFC. Additionally they having a site which is listed out each of the informations regarding KFC and a “Facebook page that may promote APPLEBEES. Sales promotions are short-term incentives accustomed to encourage buyers to purchase an item or support. KFC use consumer campaign tools not simply short-term just about all encourages long-term customer romantic relationship. KFC had introduce a number of membership to increase the target market such as Sunriser Card, Chicky Club and KFC Snax. These account are groups by regarding consumers.

Consumers can get price cut, coupons and special solutions when they become members. Particular services just like members of Chicky Golf club can coordinate an birthday celebration in APPLEBEES outlets which usually KFC can provide all the stuff. Besides that, KFC plan “KFC Chicky Carnival every year since yr 2004 based on a themes of carnivals which can be target about children. KFC also expose some promotional tools like foldable trolley bag, toys, key chain and others. To be able to attract more costomers, APPLEBEES relate the promotional tools with some newest topics. For example , KFC experienced introduce limited edition of “Transformers: Dark in the Moon notebook computer sleeve which is the latest motion picture. On the other hand, KFC promote all their brand through event promoting. Events just like “Treasure Hunt and “Spot & Win competitions in order to capture the interest of consumers to KFC by rewarded prizes for the winners. Public relations forms positive pr with various groups by obtaining favorable promotion, establishing a fantastic corporate image, and controlling or going unfavorable gossip, stories, and events.

For example , Projek Penyayang KFC was created to provide foodstuff to 85 homes every quarter. Projek Penyayang APPLEBEES was founded in 1995 so that you can enable 1000s of orphans and underprivileged children to enjoy KFC meals. More than 6, 500 children are cared for to APPLEBEES food yearly. This year marks the tenth Anniversary of Projek Penyayang. Besides, Tabung Penyayang APPLEBEES, a charitable fund, whose sole purpose was to support orphanages in Malaysia. Tabung Penyayang opened in 97, to help kids and the clingy through several CSR plan. Tabung Penyayang KFC is a unique fund since it represents a percentage of earnings generated from the sale of KFC’s Kids’ Entertaining Meals. Not only does this help the decrease class of individuals but likewise build well organization graphic and reputation.

3. 4 Pricing Approach

At KFC, They recognize that improving the standard of life and economic vigor of the residential areas in which that they conduct organization is in the welfare of their organization, their patrons, their personnel and market. In order to show their gratitude for Malaysian support in making them being a market innovator, all of them might wanted to give anything for the city, Charities intended for Project Penyayang, KFC originated to provide meals to eighty homes every quarter which in turn founded in 1995. All their objective can be an effort to enable thousands of orphans and underprivileged children to enjoy the APPLEBEES meal. Above 6500 youngsters are treated to a finger licking good annually. They also prepared a charity fund which can be Tabung Penyayang whereby all their objective is to help orphanages in Malaysia and help kids and the needy through different SR Programs. Unique fund as it signifies a percentage of revenue generated from the product sales of KFC’s Kids fun meals.

Cost perceived to subsidize following products needlessly in MCD. The Price cover the cost of creation, I think the customer would be pleased with quality of foods and the price is quite reasonable also. Besides, KFC also offered the food every once in awhile and come out with new recipes to attract even more customers to try their very own foods. Just lately, KFC simply came out with U. R Chicken Chop and drinks with price RM 16. 60, it also created free surprise of foldable trolley handbag. With these free gift, maybe a lot of customers they will just need the tote, but not really the meal. Like for example, we can talk about the skol glasses which usually offered by MCD.

Suppliers recognized to receive a fair share of profits mainly because suppliers have responsibilities to acquire documented plan for animal welfare including a designated plan leader, formal employee schooling, and a process of regular self-audits and record keeping. Further action to get suppliers deviation from KFC’s poultry well being guidelines needs to be clearly explained and successful. Besides, they will needs to maintained standard of breeding, hatching and bringing up of chicken at the kind level.

Supplier’s responsibilities happen to be forming education and teaching of chicken. Besides that, hatchery businesses such as environment and sanitation, must be watched in order to promote chick’s overall health. Furthermore, they must provide enjoyment shelter to the birds which are clean, well-ventilated and safety. They should raising-consistent with federal law including promote growth in rooster. Proper diet and feeding- KFC’s rules recommend that suppliers should make.

They must always be feed in order to deliver proper nutrition and promote the healthiness of the parrots. Seller does not receiving a reasonable margin although depending on all their performance as they are one who help to sell the meals and do every one of the jobs in the restaurant. Hidden price means reducing the quality of the manufactured quantity, measured or fat. There are some services charges which added and income tax towards the price of food. Therefore , the customers have to pay more because of it. Besides, free of charge gift likewise indicated in hidden cost too. In the event price reduces, it will lead to more intake as demand for chicken will be increase. It can be fair to society because everyone received an for you to get the foodstuff at low cost. Like those even kids and pupils have an for you to eat APPLEBEES.

4. Advice

four. 1 Merchandise

The products that Kentucky Toast Chicken (KFC) produced were friendly and safe to environment, especially poultry. Residues of chicken bones can be decay to stop from pollutes and causes harm to the environment it will become precious fuel if this bury in land. The chicken bones will be bury and pass through various generation after generation, part after part of deeply buried in the ground. After having a long length of evolution to get millions of years, these reserves of chicken bones remain in the composition in the strata had been formed or perhaps that you will have hard as being a rock such as the color of coal charred, heavy slimy liquid oil and natural gas. As well, the products that KFC produced were unfriendly and damaging to environment as well.

Products specifically plastic cup lid and straw from the drinks were difficult and unable to rot even though it left in terrain. These residues will be throwaway to spend yard or burn this in waste burning down field. This type of behavior is going to pollutes environment and trigger air pollution. Even though some of the items that APPLEBEES produced were unfriendly and harmful to environment, but agent of APPLEBEES was employing eco-friendly materials such as rooster, fish and beef to generate products. Instances of these products happen to be fried chicken breast, chicken cheese burger, fish cheese burger, beef cheese burger and poultry ball. These products were safe to eat and harmless to human well being.

To produce a whole lot of products, the surroundings, animals and humans had been suffered. Environmental surroundings was contaminated and cause pollutions including air pollution, noise pollution and water pollution during the develop processing. Our factory was create and equipment were bought. The smoke cigars that produced from machine caused air pollution. The smoke may is a release of particles in air via burning fuel for strength to put into practice following process. One of the good examples for this particulate matter is diesel smoking. This type of pollution is sometimes called “black carbon pollution. The smoke might also is the launch of noxious gases, including sulfur oxides (SO), deadly carbon monoxide, nitrogen oxides (NO), and chemical gases. These smells can take part in additional chemical reactions when they are inside the atmosphere, such as forming smoke and acid rain.

Devices also triggered noise pollution as a result of sound it makes the moment used. This pollution made environment suffered and effected on individual and animal. Noise pollution is a type of strength pollution through which distracting, aggravating or destroying sounds will be freely hearable. The sound that machines makes were disturb any all-natural process or cause man or animal harm, set up sound will not occur frequently. Noise pollution will certainly effects on health and behavioral in nature. Noise can damage physiological and psychological overall health. It can trigger annoyance and aggression, hypertension, high stress levels, ears ringing, hearing loss and sleep disruptions. Noise effects animal species communicate louder, which is called “Lombard vocal response. If pets do not “speak loud enough, their tone will be masked by anthropogenic sounds. These kinds of unheard noises might be safety measures, finding of prey, or perhaps preparations of net-bubbling.

When one varieties begins speaking louder, it can mask other species’ voice, causing the complete ecosystem to eventually speak louder. Market factory triggered water pollution by simply used freshwater to carry away the waste that made into normal water bodies such as rivers, wetlands, groundwater and oceans. Water pollution affects crops and creatures living in these kinds of bodies of water. The consequences of this polluting of the environment not only injuries to person species and populations, yet also towards the natural biological communities. For instance , oils that produced simply cannot dissolve in water. It may stop sea plants acquiring enough light for photosynthesis and damage for seafood and sea birds. In addition , the the product that created is a serious health hazard and carcinogenic to humans. The product fibres can be inhaled and cause health problems such as asbestosis, mesothelioma, lung cancer, intestinal tract cancer and liver tumor.

The brand of this junk food company is definitely not green. The term of this company was decided to go with based on what style of providers that their particular company supplies. The full term of KFC was Kentucky Fried Poultry that shows they are provides fast food and relevant services and advertising them to clients. The identity also shows the main item that they developed was deep-fried chicken. Due to name with this fast food company is KFC and it is not a green company name, so it is not really greener than competitors especially McDonald. Nevertheless , the term of McDonald also not only a green company name. McDonald is a surname of brothers McDonald, Dick and Mac McDonald, they were founder member for this fast food company.

The product that produced by APPLEBEES can be used again or recycled after employ. The beverages that APPLEBEES sold to consumers were wax-lined paper cups of. This wax-lined paper cups can be reused after used to lubricate things around the building, lightly protect wooden areas and help prevent rust or perhaps grime in garden equipment and etc. To recycled, the wax-lined newspaper cups and paper dishes can acquire and send out it to recycle center.

The intake unnecessarily is high.

Selected customers, especially teenager had been over-using the items. They become obesity because these people were taking as well more above the products. Overweight is an excess proportion of total body excess fat. A person is regarded obese once his or her fat is twenty percent or more previously mentioned normal weight. The most common way of measuring obesity may be the body mass index or perhaps BMI. An individual is considered overweight if their BMI is between 25 and 30. 9; a person is considered obese if their BMI has ended 30. “Morbid obesity implies that a person is both 50%-100% more than normal weight, more than 95 pounds more than normal weight, has a BMI of 45 or higher, or perhaps is adequately overweight to severely hinder health or perhaps normal function. Taking in even more calories than they burn up leads to being obese and, eventually, obesity. The entire body stores empty calories because fat. Unhealthy weight can be due to they are ingesting more food than the body can use but not getting enough exercise.

4. 2 Circulation Strategy

KFC has the opportunity to generate more revenue simply by placing the retailers at the place which with all the crowded persons. When the stores are located at the place which usually full of people, the opportunity to getting profit is higher than you can put outlets in the remote areas. Besides the option, the APPLEBEES also deal with the threats from other junk food industry including Mc Donald and Marrybrown. In Mc Donald, there are fried chicken available to buyer who want consume fried chicken. Therefore , KFC will lose the client who want eat fried rooster just because Mc Donald are provided fried rooster in their retailers. Hence, APPLEBEES should preserve their quality of meals to ensure that every one of the customer even now purchasing foodstuff in their shops compare head to Mc Jesse purchase fried chicken. This is the huge goodies that APPLEBEES will deal with in the approaching year. KFC should always develop the high quality food to the customer to make sure the customers happen to be loyal to them.

4. 3 Promo Strategy

Pertaining to promotion technique, KFC should certainly change their particular promotion placement of item related to “green. KFC can add some green issues when ever promoting their very own product including enlarges the recycle logo and mentions this obviously in order to persuade and remind customers recyle the item after complete consump it. Then, the sales booklets also should end up being reduce or perhaps instead of various other form to advertise, for example , uses only the net to publish APPLEBEES product cards or booklets and tv set channels to show the KFC TV ads. With this way, the working costs of KFC may be decrease as well as the uses of paper will probably be reduce thereby also save the trees and shrubs. Besides, KFC should involve public relations with regards to green issues. KFC can easily cooperate with green charitable organisation fund just like World Wide Finance for Nature(WWF) and help these people raising account to conserve the planet in order to create their principles in green market. KFC can make partnership or perhaps sponsorship relation with WWF in the situations organized by simply them.

six. 4 Prices strategy

A fast food organization usually adjusts their simple prices to account for various customers’ distinctions and changing situations. If perhaps KFC planned to develop a new pricing approach than any other fast food companies have, I actually highly recommend a deep discount and allowances. This is to reduced prices to prize customer answers such as to promoting the product. This strategy great on develop on the lower-middle class persons area. Next recommended technique I would like to introduce can be promotional charges. Like any various other fast food business such as McDonald are using this strategy better than other folks. This is to temporary reducing prices to increase short-run product sales. For instance, APPLEBEES can reduces its prices during the month of Ramadan and also gives different schemes and likewise Warid Zem offers nights free gives to their customers.

Other than that, my next advice is to boost more package deal pricing on different product. To increase buyer taste and preferences, KFC can use to produce more make more distinct combo discounts continuously. Together combo plans are released it will not last long but to elevated its short run sales. The causes are to let customers acquire intention on KFC product and the second reason is to promote its product in advertisement to get telling their customers that KFC give much more packages compare to others Fast Food Business Such As McDonald.

5. Realization

From the data above all, KFC’s early access into the prêt à manger industry in 1954 allowed KFC to formulate strong manufacturer recognition and a strong establishment in the industry. The trick recipe is definitely a way to obtain advertising, and allowed KFC to set itself apart. As well, KFC was your first chain to enter the fast-food industry, just before McDonald’s, which exposed its first store one year later, and the “secret recipe was your initial home replacement approach. They emphasized customer service, solution restaurants, faster and more friendly service, and continued superior quality products. Consist of hand, KFC is very well using promo mix to persuasively communicate customer benefit and maintain buyer relations, specifically on advertising and marketing and revenue promotion, but nonetheless can make even more improvement.

However , between year 1971 and 1986, KFC was sold three times. The initially two product sales, to Heublein, Inc and to R. M. Reynolds, still left the company typically autonomous. This wasn’t before the sale to PepsiCo in year 1986 that changes in top managing started to come about. These adjustments happened practically immediately after the sale. Nevertheless, the conflict nationalities of APPLEBEES and PepsiCo because of KFC’s culture was largely based upon the Colonel’s laid back method to management, although PepsiCo’s lifestyle is more of any “fast track attitude. Personnel do not have similar level of job security that they enjoyed prior to the PepsiCo obtain.

6. Research

1 ) KFC perkenal slogan baru. (2011, April 16). Kabar Harian On the net, Ekonomi. By http://www.bharian.com.my/bharian/articles/KFCperkenalsloganbaru/Article

2 . “Marketing Mixture.  Encyclopedia of Organization and Fund. Ed. Allison McClintic Marion. Gale Cengage, 2001. eNotes. com. 06\. 28 Jul, 2011 http://www.enotes.com/business-finance-encyclopedia/marketing-mix

3. APPLEBEES Holdings (Malaysia) Bhd. (2011). KFC web site. From http://www.kfc.com.my/main.php

4. Established Facebook Web page for APPLEBEES Malaysia. (2009). KFC Malaysia. From http://www.facebook.com/KFCMalaysia

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