Introduction to Management Essay

1 . Introduction This report will certainly discuss about company qualifications, country background, SWOT evaluation, Pest evaluation, Porter’s research and give advice. At this report the brand selected is Lv. Louis Vuitton Mattenier also known as Louis Vuitton and shorten to GUCCI. The Louis Vuitton label begun by Vuitton in 1854 on Repent Nueve Des Capucines in Paris, France.

As well as the headquarters its home which found in Paris. Louis Vuitton is French house style structure at that time which becoming one of many world’s useful brand with 40% profitable (Constant, 2012). 2 . Organization Background Lv is one of the the majority of valuable’s company in its category which is Luxurious in items. Its products contains of leather goods, totes, trunks, shoes and boots, watches, earrings and accessories. Most of people adorned with the LV monogram which designed by well known designer and easily visible with basic live style as the theory.

Louis Vuitton using a brand Value of $28. 4 Billions in CHF with a sales of $9. 4 Enormous amounts (Reuters, 2013). 3. Country Background Lv headquarters is located in Paris, they’d open many shops all around the world and Singapore include 3 big outlets and the latest which in turn located in Yacht club Bay Sands that open up unique “island” store that may “float” on the water. Singapore it’s a developed country which usually also entice tourist from other countries to come to go to as a tourist as well as consumer.

The three retailers can be found in Takashimaya, ION and Marina These types of sands. 5. SWOT Examination Swot evaluation are the cut short words of Strength, Weaknesses, Opportunities and Threats. SWOT analysis are mainly used for an organization to build all their outlets/factory in overseas to extend their products and profits. 5. 1 Durability Brand Worth ( the brand name is one of the oldest fashion homes with more than a hundred and fifty years) Conveniently recognizable (the logo and monogram) The brand experience it own shops in most with the large mall. Well known Artist Custom Customized available for top-notch customers four.

2 Weak spot The Retailers only available in exclusive stores making it tough for producing countries The priciest price beat other opponents Rarely to provide discounts to customers some. 3 Possibilities 4. 4 Threats five. PEST research 5. one particular Political and legal The anti-counterfeiting trade agreement (ACTA) aims to create and international legal platform for concentrating on counterfeit goods.

Where as in Singapore is becoming one of the biggest searching country in Asia, furthermore Singapore is a Bureaucratic nation and extremely centralized, with 17% corporate duty, less duty regimes; investors are not subject to capital profits tax, dividend tax, and foreign exchange controls (Mehamer, 2013). On august 9 65 Singapore started to be and 3rd party nation and consistently elevated their overall economy, by maintaining their very own productivity with a stable government and provides severe regulations in place and due to rigid governance and associated penalties less data corruption, efficient and transparent federal government. Singapore has ranked the very first in the global enabling trade index and 18 FTA with trading partners in their trade plan.

5. a couple of Economic Singapore itself possess a strong economy statistics. It had been recorded plus the data shown as interest rate: 0. 2%, Growth charge; 6. 90%, Jobless Price 2 . 10% and GROSS DOMESTIC PRODUCT per Household $37, 293 (Mehamer, 2013). This significant record demonstrates Singapore possess strong basis economy inside their government.

Lv with a revenue of 7. a couple of billions this year were involved with Singapore Transact to GROSS DOMESTIC PRODUCT ratio of 270. 8%, and substantial dependency about global industry trends and fluctuations in macro economic system. 5. three or more Socio-Cultural Singapore citizen with excellent education and healthcare (Sirikan C, 2013).

Literacy rate of 92. 5% and a multitasking terminology where they will lived as a multinational region that helps every people to speak two languages, because their mother tongue can be Mandarin or English. An important percentage of non-residents who also lived in Singapore with a Gini coefficient index of forty eight. 1 demonstrates that Singaporean can certainly adapt with foreign the place that the employee in the company may interact with consumers behavior and promote their products relay on their nationalities behavior and difference. 5. 4 Scientific In the last many years ago, technology in Singapore has a large evolved with their needs.

The growth of technology helps Louis Vuitton to speak with their headquarters, due the change of currency, goods release, ventures and helps more efficient. Furthermore it give a huge effect for both companies and countries to safe their particular times to handle their needs. Although Singapore came into existence a created country the change of technology to resume their materials use it is not issue for them to stick to the world trade business.

6. Porter’s Analysis 6th. 1 Danger of New Traders Even though LVMH have a very good many rivals Luxury merchandise, LVMH provide a strong and unique in their products just like; high quality goods, well support for every consumers and company value. Furthermore, LVMH has no worries using their competitors there is a loyal clients who always bought these products and advertise to their good friends, longstanding determination to top quality and Expense required would be extremely huge for those who carry out businesses. Besides that for any new merchandise brands will not give an effect to LVMH (Dang, 2013).

6. 2 Bargaining Power’s of Suppliers LOW; For a big business LVMH have got a Suppliers and subcontractors are required to comply with strict environmental guidelines. Where LVMH requires lots of elements they will have sufficient offers which the company produce the components with the lowest deals and highest quality requires (Dang, 2013). 6. 3 Bargaining Power of Customers 6th.

4 Threats of Substitute Products In every single company will always have their own competitors in this case LVMH work in Extravagance industries in a big level to have an opponents will always be a positive things to helped bring new concepts and tendencies, in fact competition do not sell off exactly same products and diverse brand worth (Dang, 2013). 7. Tips To make GUCCI more appealing to the consumers, several products of the brand can be offered only in small volumes, by constraining its production of selected products every now and then, or generating special edition of the identical handbag in several markets. CARTIER product may become a lot more premium, Generate products for collection of limited editions, make use of the trend by increasing the popularity by adverstiment.

Available their outlets store just in top quality malls all over the world. To become more premium within their products LVMH may consider to concentrating its business design to creation of natural leather goods just becoming professional in their interest. 8. A conclusion Louis Vuitton is one of the leading products industries in the world which has significant every year. Lv will always get their loyal clients where that they bought their particular new products, with a strong manufacturer value LVMH has no problems with their opponents. On the other hand credited the alter of time they have to consider using their resources that year simply by years is going to decreased all their materials.

Louis Vuitton shall put more matter on their some weakness in both equally internal and external force them in the level of00 luxury goods market. They may consider to merge with other company in several products offer to increase and fasten their very own sales. Employed in Luxury market segments sales can be stable careers and this wasn’t easy but they have to stable their sales and increase the value to become a superior brand Reuters, T. (2013, 11 02). World’s Most Valueable Brands.

Retrieved 01 14, 2014, from Forbes: http://www.forbes.com/companies/louis-vuitton/ Mehamer, C. (2013, 09 13). http://prezi.com/bin1bd1_2zt1/pest-analysis. Gathered 01 up to 29, 2014, from http://prezi.com/bin1bd1_2zt1/pest-analysis Sirikan C, r. (2013, ’07 28). A Cultural & Economic Evaluation of Singapore for making Market Entry Decisions. Retrieved 01 29, 2014, from Slide Share: http://www.slideshare.net/SrikiranCRai1/a-cultural-economic-analysis-of-singapore-for-making-market-entry-decisions Dang, A. W. (2013, 01 23).

Louis Vuttion Moet Hennessy Presentation. Recovered 01 up to 29, 2014, via SlideShare: http://www.slideshare.net/mraldang/louis-vuttion-moet-henness