Fantasy rock and roll business statement essay

BUSINESS SUMMARY

Dream ROCK might be a small business that gives entertainment and leisure activities. We promote a variety of foods and refreshments. Our menu will consist of many food. A large appetizer section, Meats, Chicken, sandwiches, hamburgers, soups and green salads will be the specialty. We all will sell various kinds beer about tap and in bottles. A couple of micro brews such as Excess fat Tire Ale, and Honey Brown greater will be maintained tap, plus the cheaper much larger brands just like Budweiser and Coors. Several large display screen TV’s will be placed through out the cafe’. They will be playing an assortment of things. Our primary TV’s will be playing mountain videos that go along for the music we could playing. Others will provide sporting activities coverage of massive games going on. The intent of the big screens is so that as our buyer sits we all allow giving them something to think about. We want to provide them with entertainment. Rock music has an effect to energise and lift a person’s mood. We want consumers to enjoy themselves. A sound system will be installed to heighten each of our music listening. Fantasy ROCK AND ROLL wants to provide high quality audio yet reduces costs. Purchasing a surround sound system by Bose speakers devices can do this.

Fantasy ROCK has superb potential to increase. Our biggest competitor is not easy Rock Caf?. How we want to differentiate yourself is we want to provide a more of a local business atmosphere. We wish our staff to get to know each of our customers and welcome these people by identity as they walk in. The market in which we are getting into is wide open. All eating places are competition to all of us yet because of our ambiance in providing entertainment and leisure we become exceptional. Currently Fantasy ROCK does not have expansion strategies. As earnings come in and our business base develops future preparing will be performed.

MISSION AFFIRMATION

Fantasy ROCK AND ROLL strives as the premier ordinary music cafe in Phoenix az. Our target is to be a step ahead of the competition. We want the customers to have more fun during their leisure time. We offer more television set with ROCK videos and sports coverage than anywhere else in the Phoenix, az area. You can expect a state of the art Bose seems system to supply the highest quality noises possible. All of us Combine menu selection, atmosphere, ambiance, and service to build a sense of “place to be able to reach the goal of over-all worth in dining and the entertainment experience.

OBJECTIVES

Imagination ROCK provides the objective of staying as a single store until sufficient cash have been developed to open one other store. The placement of the retail store is vital to becoming a accomplishment. The layout of the restaurant should be very desirable to the attention and permits a sense of openness and visible ability to perspective several TELEVISION screens.

The management of Fantasy ROCK AND ROLL will demonstrated its ideas, execution, marketability, and controls, and seems confident of it’s ability to replicate the restaurant after we choose to open a new store.

The next objectives have been established:

Include a single store operational by year 2000 with a sequential time-line.

Keep high power over costs and operations end up being hiring top quality management that could utilize computer records and data tracking.

Keep food cost less than 32% of revenue.

Retain beverage expense under 21% of income.

Select simply a location that meets all of the parameters of success.

Increase our sole location to the $3 to $5 , 000, 000 annual revenue level.

Retain labor costs under 23% of earnings.

KEYS TO SUCCESS

The keys to success in achieving our goals are:

Product quality. Not just nice tasting food yet great assistance.

Managing budget to enable better advertisement and growth of our customer base.

Managing costs always without exception.

Instituting administration controls to insure replicability of procedures once we plan to expand. This kind of applies to item control and also to financial control.

FIRM SUMMARY

Mountain and sports based themes”The Company will focus on themes that have mass appeal. This will likely include tune selection, and sports game coverage. Many polls and surveys will be taken to gain a good foundation what music people wish to hear. A simple comment card on every desk will allow buyers to place in song game titles they want to notice during their stay.

Distinctive design and style features”All locations will be seen as a spectacular visual design and layout. Every single store will display a collection of athletics and rock memorabilia. This may include various guitars, sports numbers, record albums, and billboard music listings, anything that appeals to the public.

High profile location”It is the main goal to choose and maintain an increased profile site in the area of Phoenix, az. The location must contain important demographics, including traffic matters, average income to prestige income, and number of home, hotels, and offices within a 3-mile radius. We want to create a well-centered area that will allow all of us to gain a very large consumer bottom.

Celebrity events”Fantasy ROCK will be distinguished by promotional activities such as sporting activities events, and music events on local stations. Low costs are needed in promotion costs and local marketing is a important. ASU, businesses, homes, and parking lots will be area of releasing of flyers and promo material.

Full merchandising”Each retail outlet will include a built-in retail store offering premium quality items displaying you can actually logo design. In addition sports and rock music memorabilia will be sold.

Top quality food”Fantasy ORDINARY will provide freshly ready, high quality well-liked cuisine that is targeted to appeal to a various tastes and budgets with an emphasis on reasonably and moderately costed signature products particular charm to the community market.

Quality service”In order to preserve our one of a kind image we would like to have considerable training courses and hiring techniques in in an attempt to provide the customers while using best service possible. Managing will be regularly helping each of our staff with new approaches and watching to control aged ones to make sure each time a consumer walks in they think at home, welcome, and liberated from virtually any outsides challenges. We want to offer a place of leisure and entertainment.

COMPANY OWNERSHIP

Fantasy ROCK will be a Subwoofer Chapter S-corporation. Two owners will hold 50 percent ownership every in the company. This will allow a restricted liability to get investors. We have a great continuity in a corporation. This will allow lifespan of our organization to continue and grow. Lenders will be more ready to lend money to a company due to the continuity and legal protections. Within a S- organization all income go straight to the owners, this allows money to get only taxed once creating higher income to buyers. Due to large legal content material in a organization a full time lawyer will be paid to assist with these matters. Imagination ROCK would have been a company which could continue approach into the future and has excessive potential for producing a profit.

Fantasy ROCK’S goal to produce a high quality product along with high quality service will allow that to grow and grow. Fantasy ORDINARY is all about each of our customers make them 1st.

COMPANY POSITION AND FACILITIES

The company product will selection in size via 6000 to 9000 sq ft and will seats from 225 to 400 persons. Illusion ROCK is going to feature authentic rock souvenirs from the Beetles signature record to a Billboard rating list. The store will probably be equipped with cutting edge audio and video devices to enable the consumer to view a rock video or sports game coming from where ever they sit. The sound must be of high quality. The volume will be adjusted to were clients can listen to the music and it moves through them yet just isn’t too deafening as you muffle normal conversations. Great control over the volume will be kept in track. The Building will be refurbished to appear, clean, available, and pleasing to the customer.

Unit Location will be because the uses:

Downtown Phoenix, az This product is located in one of the busiest intersections in Phoenix. The location is the specific middle of Phoenix being at Central Volátil. and McDowell. Four significant nightclubs encircle it. These are Cajun Residence, Impressions, Nighttime Live, and Dance Mixalot. The area is a upper middle section class community, with lots of shopping and office processes near by. Additional downtown atmosphere will also increase out atmosphere but providing entertainment and leisure to our experience. The dimensions of the Building is 7450 square feet. The Getting of the house will be done as soon as a company loan intended for $850, 1000 dollars can be achieved.

Exact location:

one thousand one Central Ave.

Building 1102 Unit#102

Phoenix az, AZ, 85021

MARKET SEGMENTATION

Our strategy is based on providing our clients with a move and press strategy. The background music enthusiast, the business enterprise entertainer and traveler, community night crowd, as well as families dinning out all can savor the Fantasy ORDINARY experience.

Your local store will be based upon our goals and specifications set earlier. The product will be tailored to suit the exactly what the local market wants. When ever our shop expands each new retail outlet will should such standards and quality besides they will get a new food food a little as well as the music to match what their particular local market wants. To determine what the local area wants will probably be done through a phone review, polls taken by asking people in occupied areas about the business. Best lists of radio stations and what they enjoy. All this can be integrated into a local area.

Prospective customers AVG, Development 2000 2001 2002 the year 2003 2004

Students 8% 35 dollars, 000 $37, 800 $40, 824 $44, 090 $47, 617

Organization Entertainers 6% $40, 000 $42, 400 $44, 944 $47, 640 $50, five-hundred

Residential Homes 10% $80, 000 $88, 000 $96, 800 hundred buck, 480 $117, 128

Travelers 5% $20, 000 $21, 000 $22, 050 $23, 153 $24, 310

QUANTITÉS Avg. 7% $175, 1000 $189, 200 $204, 618 $221, 364 $239, 544

This stand represents the regular growth predicted for the Phoenix location broken in to our industry segmentation’s. The numbers were generated from the average incomes from two local area bars and grill’s.

MARKET APPROACH

A combination of regional media and in many cases marketing will probably be utilized about the local market of the retail store. Radio is most effective, and then local print out media. The area stations that we are currently for placing advertisements on are of the extremely popular among college students, plus more stations which includes music a family would listen to.

The areas that affect college students are Power 80. 3, 93. 3, 104. 7, and 106. several. All these radio station have a pretty cheap rate for airtime. An easy advertisement positioning cost regarding $0. 98 a minute. To get to our family members and business customers we all will have advertisements on Cool 94. 5. They will charge a rate of $0. 78 a few minutes. These prices are very well reachable intended for our small enterprise as advertisements. All these place play many different Rock and alternative music.

Local area print is very inexpensive and due to very well placement straight is looked at by each of our target market. A local company known as Print Solutions does lots of local printing media. They will create a flyer and have you pick what you want to add. It causes it to be look a lot more professional. There is also areas mapped out and deliver the flyers to local parking lots, college grounds, and door to door. They demand fees in line with the range of location and which kind of print out media you like. Print multimedia is the best approach to reach each of our local marketplaces, while maintaining low costs.

CHARGES STRATEGY

Most menu goods are moderately listed. An average sole customer ticket will be among $10 and $20 which include food and a drink. Tickets are noticeably larger pertaining to weekend’s revenue and party sales included by the promotion strategy. The average customer spends more than industry common for moderately priced companies. We tend to believe that this is due to the creating a great atmosphere that encourages for a longer time stays and even more spending but still allows enough table becomes due to extended hours of appeal. Our Customers ought to feel like they can stay and relax, although listening to very good music.

CAMPAIGN STRATEGY

All of us promote rock music, sporting activities, and more ordinary music. The universal appeal of music is never higher. A higher growth location such as Phoenix az has a gross annual influx of recent residents via many other parts of the country including California, Colorado, and all of the Sunbelt region. This kind of trend applies to the entire Sunbelt area when we chose to grow and expand our facilities.

Innovative residents and lots of existing types are each day listeners of rock music, they also are likely to watch athletics. Fantasy MOUNTAIN is a place that provides these kinds of utilities. Every single patron can observe his or her favorite music online video playing, or catch a sports video game score on another television. The permitting technology is the benchmark pertaining to Fantasy ROCK

Advertising finances and sporting activities event advertising is a great on-going procedure for management geared to promote the rand name name and keep Fantasy MOUNTAIN at the front of the music theme organizations in every local promoting area.

PROMOTING PROGRAMS

Imagination ROCK will create a “identity oriented marketing strategy with accomplishments particularly in local media. Radio stations, produce ads, and in-store promotions are ways that the store will certainly gain a bigger customer base that can later allow us to expand and then duplicate precisely the same adds pertaining to the new store.

PRODUCT SALES STRATEGY

The sales approach is to build our current location up to and including gross income from $3 to $5 mil in product sales. Once this is certainly done we all will take the profits of the store and add one other store in a new area. The regulates, and administration would every stay the same. A few music alterations and local region market online surveys will create what that local area market will want. When our store reaches a $3. five million indicate is will probably be considered fully developed. This will reveal the proper period is to expand.

SALES FORECAST

The next chart displays the quick sales enhance for the location in only its first twelve months of operation.

Both million dollar revenue volume presents somewhat less than 50% of the revenue potential of the area.

All sales forecasts and projections have the first 12 months as their basis. The numbers were received through a quantitative method of looking at sales of similar restaurants. Hard Ordinary Cafe, Chilies, and Five Star Sports Club are the key companies checked out for product sales projections.

Revenue 2000 2001 2002

Foodstuff $1, 026, 242 $2, 411, 500 $4, 497, 000

Beverages $998, 276 $2, 238, 500 $4, 203, 1000

Retail $8, 126 $9, 045 $9, 589

TOTAL SALES $2, 032, 644 $4, 659, 045 $8, 709, 589

Direct Cost of Sales 2150 2001 2002

Food $329, 013 $1, 449, 910 $2, 548, 980

Refreshments $219, 561 $932, 470 $1, 584, 660

Selling $9, 064 $9, 064 $9, 064

TOTAL COST $557, 638 $2, 391, 444 $4, 142, 704

MANAGEMENT SYNOPSIS

An operational manager will need to be hired. They may have to have very much experience and intensely qualified. Regional job placement programs and so on can be scanned for this sort of a person.

Other key workers are the managing of each organizational break down. Included in this are finances and marketing. Jordan McKee can lead the finances and Neal Schroeder will business lead the marketing department.

There is not expected to become any deficit of qualified and available personnel and administration from local labor private pools in every single market place.

Organizational Data

ORGANIZATIONAL STRUCTURE

The organizational structure of Fantasy ORDINARY is a great system to keep top quality control and a homogeneous structure when Fantasy MOUNTAIN decides to expand. Each store can be broken up in three key departments. A great operations office, which will be business lead by our hired director, a financial office led by Michael McKee, and an advertising department lead by Neal Schroeder.

Operations will include all the in-store activities. The manager will be required to retain quality control at its greatest. He/She will be in immediate contact with almost all employees and charge with their proper schooling so they can assist with any problem. He will make sure costs are held low and food can be not being stolen or thrown away.

Finances will include all the balancing of accounts, payment of bills and salaries, he may also be in charge of taxation and loan loans. In order for money to be approved to be utilized for certain products it must proceed through Michael McKee. He will be in charge of looking in which the money will go and wherever it needs to be controlled. He can work with the operations administrator to gain back again control of problem areas. He will watch and make sure all of our sales percentages and labor costs are certainly not rising over our pre-set quality controls. Money supervision is very important to our business. Whenever we can control our cash flow, then simply we can after that bring in a larger profit and know where to place the income to improve the business.

The marketing section lead by simply Neal Schroeder will include every one of the sales marketing promotions. He will function one-on-one together with the financial supervisor to see what profits and what money we have free to use about marketing. It will be his job to use the amount of money in the greatest manor. We would like to have the ideal marketing strategy for the money we have set aside for special offers. The promoting manager also can work with the operations supervisor to see what items are not selling and what things need a promo in order to get all of them moved out from the store.

LABOR COSTS

Salaries

Our salaries will probably be mostly low income once our organization first unwraps, but will have certain potential for maximize. As in most food solutions, tips will play a major factor within our employee’s salary. The head cook/waiters will make the most (below the supervision staff), carry out to their responsibilities of training fresh employees, and overseeing others, while that they attend to their particular responsibilities. The majority of our careers, with the exception of trainers and cooks, will require little or no previous knowledge. Initially, the company will make enough money to pay low salaries, nevertheless once we include covered each of our start up costs, higher shell out, and more rewards will be offered.

Waiter/Waitress $3. 00+/hr + tips 16k-20k/yr

Bartender $8. 75+/hr 20k-24k/yr

Host/Hostess $6. 25+/hr 18k-22k/yr

Trainer/Head $12. 25+/hr 32k-36k/hr

Cook $9. 75/hr 30k-34k/yr

Operations MGR TBD 36k-38k/yr

Benefits

The sole benefit at the moment planned can be an overtime, however, pay maximize. Other likely benefits in the foreseeable future might incorporate bonuses, paid vacations, and possible revenue sharing.

Vacations

We will be wide open on most vacations, especially those once our business can create more profit (i. at the. Labor Day, New Year’s Day). In such days however , we might have limited hours, and our workers will be informed well in advance, so that any routine changes can be made. We might also have to offer increased shell out at these kinds of times because Christmas and New Year’s.

Realistic Cash Flow for Illusion ROCK

Hopeful Cash Flow pertaining to Fantasy ORDINARY

Pessimistic Earnings for Illusion ROCK

INVOICE OF SUPPLIES

Food Item Volume Cost

Lettuce Four 5lb heads $6. 89

Burger 20lbs $23. 45

Ham 20lbs $25. 68

Turkey 20lbs $31. 98

Roast Beef 20lbs $28. 78

Ground Gound beef 20lbs $22. 66

Sausage 15lbs $38. 98

Popular dogs a hundred and forty four packages $12. 89

Tomatoes 48 per box $26. 89

Pickles 5 gallon drum $4. 50

Onions Large Package 810 $8. 90

Green Peppers Huge Box 810 $8. 67

Spices a couple of lbs $3. 98

Marinara Six one particular gallon storage units $18. 76

Soups several soups $40. 89

Tortilla chips Huge bag (approx 1, five-hundred chips) $12. 45

Ketchup 48 36 oz squeezers $17. 89

Mustard 48 12oz cisterns $32. 56

Steak Sauce 36 36oz bottles $23. 89

Guacamole 10lbs $35. 86

Coffee beans 50lbs trommel $12. 87

Olives 12 gallons $13. 76

Flour Tortillas 176 approx. $5. 68

Ova Six number of $13. forty-five

Ice cream 20lbs $20. seventy six

Pie completing 16 12 oz can lids $27. 99

Pie Crust 144 crusts $32. forty five

Hamburger buttocks 144 buns $32. 87

Hot dog buns 144 buns $32. 98

Pizza bread 40-50lbs dough $22. 99

Coca-cola almost eight gallon field $12. forty-five

Dr . Pepper 8 gallon box $12. 45

Sprite 8 gallon box $12. 45

Iced tea eight gallon box $12. forty five

Mug Underlying beer almost 8 gallon container $12. forty five

Malt 4 lb field powder $8. 65

Delicious chocolate syrup 2 gallons $3. 65

Cheddar Cheese 80lbs $56. 98

Mozzarella Mozzarella cheese 80lbs $58. 90

Parmesan Cheese 20lbs $28. 67

Dressings your five, 000 assorted $22. forty five

Fresh Loaf of bread 6 loaves $3. seventy five

Macaroni Salad 2 gallons $27. 65

Potato Salad 2 gallons $12. 87

Pepperioncinis 5 gallon drum $25. 67

Salami 20lbs $22. 98

Pepperoni 20lbs $19. 87

Garlic herb 1 pounds $2. fifth there’s 89

Butter Large tub $5. 67

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