External factors impacting on the junk food

There are many of external factors which may have a deep impact on the sales and revenue revenue of the fast food chains. The changing demographics, shift in consumer taste and preference, eating habits, embrace cost of materials and labor, economic condition of the physical area where the outlets can be found ” all of these are some of the factors that affect the success of the business. Pricing strategy Families and individuals in the higher profits group happen to be most frequent visitors to the fast food restaurant.

The throw-away income plays an important position in deciding consumerism from this sector. The prices on the menu cards is not as important nowadays when it comes to wedding caterers to excessive disposable salary group. But that limits the customer bottom and may certainly not be an excellent situation for the company. Modern-day lifestyle has incorporated the fast food sector into its daily schedule. The Wendy’s or perhaps the McDonald’s possess menu greeting cards that address the pocket in the low-income portion group as well.

Recently McDonald’s had introduced the Dollar Menu where almost all items cost $1 simply.

It was a runaway struck with the young adults and young people. The variance in price provides enabled McDonald’s to attract consumers from most segments. Reacting to this costs strategy Wendy’s and White castle also launched low priced dishes to suit the pocket of segments. Garden Burgers on the other hand have higher priced burgers by $3. 59. The high grade priced menu card has not found acceptance with all buyer segments however the management does not want to compromise on the price from the products. It believes that in terms of quality of the food products the prices are reasonable.

Garden Burgers wished to distinguish on its own from the aggressive competition in the industry with premium quality products. The management technique holds good in terms of quality and service but is it good enough for the survival of the company? A look at the product sales figures within the past 3 years provides an indication with the sales and revenue trend. Consumer taste and inclination The ever changing taste buds and increasing changes in lifestyle from the consumer features kept the fast food market on their foot.

Rising freedom, increasing volume of women joining the labor force and busy schedules keep very little time for a home cooked meal. The need for quicker options in food and service was felt that led to the tremendous development in the junk food industry. Speedy serve burgers, pizzas and sandwiches accompanied by French fries and coke became the ideal meal for the average Americans. A diet rich in body fat and glucose attracted the consumers in plenty. This kind of resulted in unhealthy weight and a condition prone contemporary society. Diabetes, heart problems were some of the impacts the cheesy diet plan had within the consumers.

Lawsuits were recorded against a few major players in this discipline like B for the growing obesity among children and teenagers. This awakened the customers of fast food and they noticed the necessity pertaining to healthy alternatives. Health conscious individuals are more notify of the actual eat and exactly how it can impact them. The industry experienced a significant change in consumer taste and preference. This kind of brought about a pointy decline in revenues pertaining to the take out industry. The fast food cycle operators caused a change inside their strategy with the help of salads, fruits, and soups to the menu cards.

Low in calories burgers and sandwiches are offered in addition to the regular menu things. This offers the customers with choice to healthier meals options. Backyard Burgers has additionally adapted for the changing buyer preference by adding nutritious salads and milkshakes to their menu card. Advantages of grilled charbroiled burgers that declare lesser excess fat and reduce calories have got attracted the customer interest and taste. Healthier and tastier alternatives in food items ready with clean ingredients will be the strategic level of Garden Burger’s customer satisfaction.

This has not simply earned that a good reputation among the list of loyal consumers who go back for more in the great top quality food and taste but has also increased its industry position. However the fast food sector cannot guarantee consumer devotion since the curiosity of consumers is usually flickering. They always want to make an effort something new and better number of options in food that they consume. To serve the changing tastes of the buyer and maintain their interest the restaurant must constantly make changes to its menu cards by adapting to their tastebuds. Back Yard Hamburgers should continue to keep this head while creating their operating strategy.

With an increase of fast food companies offering an array of products and services, Back Yard Burgers also needs to draft changes to its existing operating composition. One way of achieving this goal would be to incorporate the essential popular features of both take out and full service restaurants. A menu card that features in a frequent full assistance restaurant integrated with junk food service will continue to work wonders pertaining to the company ” boosting revenue and earnings with a growing consumer base. Event providing and house delivery support could also open newer techniques for the company.

you