Dunkin doughnuts swot research for term paper

Breakfast, Swot Analysis, Coffee, Entrepreneur

Research from Term Paper:

Chances

Opportunity: Dunkin’ Donuts will keep customers by responding to customers’ health concerns. The company ahs already moved towards a trans-fat-free frying essential oil for their donuts (Ordonez, 2007). Since they have begun offering breakfast sandwiches, more health-conscious offerings will allow to organization to surpasse their picture as having only fat-laden breakfast offerings. Dunkin’ Donuts has a distinct opportunity searching for healthier breakfast foods and drinks.

Prospect: Dunkin’ Donuts’ coffee happen to be expanding in to the in-store market. This could not occur at an improved time; Crown (2007) reports that espresso drinkers happen to be opting for premium coffees, and this goes for their very own homes as well as when they are away from home. While Dunkin’ Donuts has already gotten its coffee on store shelving, significant option exists intended for the company for making grocery and restaurant partnerships that include their coffee.

Prospect: Dunkin’ Donuts is in a fantastic position to expand geographically in the United States. Symonds (2004) information that many of these of the company’s sales are derived from only 34% of the Untied States. When more of the market has been drawn on since 2004, Dunkin’ Donuts provides still not become a major player in the Midwest, Southeast, and American United States Areas. Additionally , 79 new Canadian franchises in 2007 (from 0 previous to that) display potential for development in the Canadian market (Entrepreneur. com, 2007). With highly regarded franchise options, the company is at a good location to increase geographically in the us and internationally.

Opportunity: Dunkin’ Donuts has the capacity to fill in where Krispy Paste has failed. Krispy Kreme’s over-expansion and poor results have remaining consumers searching for a donut shop that offers more donuts. With bagels, breakfast sandwiches and drinks, and also Baskin’ Robbins in some areas, Dunkin’ Doughnuts has the possibility to draw consumers from the flagging Krispy Kreme stores if this uses powerful advertising.

Threats

Threat: Consumers are more health conscious, and may certainly not be because interested in Dunkin’ Donuts because they once were. Despite the American Company of Baking’s (2007) studies on substantial donut intake, many individuals are calling for healthier options. Dunkin’ Donuts must respond, and continue responding, to these calls without alienating the people who also still want donuts as they were. Juggling these threats means maintaining a solid brand whilst offering issues that are completely different to the brand’s mainstay of good donuts (Ordonez, 2007).

Risk: Many companies, fresh and outdated, are bettering and increasing into the gourmet coffee market. On the national level, McDonalds is currently offering gourmet coffees (Symonds, 2004). In smaller, regional markets, little roasters are often able to offer competitive coffee products and a more specialized or “home” feel than Dunkin’ Doughnuts. Most metropolitan markets have many places that offer gourmet coffee, producing the market considerably more competitive. As being a large organization, Dunkin’ Donuts may have got a difficult period keeping up with every individual area’s corporations and competition. This in turn poises their sales in these markets.

Threat: Dunkin’ Donuts offers taken upon many new items, partnerships, and expansion ideas (Entrepreneur. com, 2007; Symonds, 2004). It will be possible that the business is dispersing itself thinner by increasing into so many new marketplaces and locations with so brand new products nonetheless not well accepted by simply consumers. One potential risk in this area is the inability of the company to gauge if new products are doing poorly based on the product or A new location or region. While improved coffee product sales and fresh offerings might increase sales in some areas, they may get a burden in others in which regional differences may cause person franchises to get corrupted.

Works Reported

American Commence of Baking. (2007). Doughnut statistics and trends. Gathered November 35, 2007, by https://www.aibonline.org/resources/statistics/doughnut.html

Crown, J. (2007). A wake-up call for coffee. Business Week, 4055, l. 1/5.

Entepreneur. com. (2007). Franchise zone: Dunkin’ Doughnuts. Retrieved Nov 30, 2007, at http://www.entrepreneur.com/franchises/dunkindonuts/282304-0.html

Ordonez, J. (2007). Taking the junk out of processed foods.