Business pitch airasia dissertation

The company chosen for this business proposal can be AirAsia Berhad (hereafter referenced as AirAsia) and both business and financial performance of AirAsia would be analysed from very first January 2009 to thirty first December 2011. “The organization was designed in 2001, as a non-public limited liability company both incorporated and domiciled in Malaysia. AirAsia was converted into a public llc on eighth June 2004 and became on the Main Table of Bursa Malaysia Investments Berhad in 22 The fall of 2004. The main activity of AirAsia is providing Air Transportation Services”.

The perspective of AirAsia has been “to be the largest low cost airline in Asia and serving the 3 billion dollars people who are currently underserved with poor on-line and high fares”.

AirAsia’s mission is to create a globally recognized company in the ASEAN (Association of Southeast Asian Nations) and sustain profitability growth with all the highest quality providers and scientific advancements. The philosophy of AirAsia is usually to make traveling by air possible for everyone. Since 2001, AirAsia experienced swiftly damaged travel best practice rules across the globe, where it is a leading low-cost company that does not will need further introduction in ASEAN.

While using tagline “Now everyone can fly”, AirAsia ferried 135 , 000, 000 guests because at 31 December 2011. Furthermore during the past decade AirAsia established effective ventures with Thai AirAsia, Indonesia AirAsia, AirAsia Korea, AirAsia The japanese and AirAsia X (primarily focused on long-haul segment), allowing AirAsia for taking low-cost traveling by air to a additional level which has a route network that spans over 20 countries. Reasons for accomplishing this business proposal Prior understanding

The main reason for choosing this topic is to apply prior understanding obtained from the organization and economic modules recently covered in the ACCA syllabus. Moreover, monetary analysis is important in interpreting results unveiled in the financial statements. Accessibility to information

Also availability of annual reports and other business options provided me with adequate information to analyse the performance of AirAsia that further encouraged in selecting this subject. The annual reports were readily available in the company site and no time was wasted upon extraction of it. Reasons for choosing AirAsiaExtensive regarding AirAsiaIn January 2002, AirAsia had only two aircraft that had been traveling by air to half a dozen destinations within just Malaysia. In the past decade AirAsia had substantially expanded to fly more than 80 destinations with a fleet of 97 aircrafts as at 31 December 2011. Consequently I was encouraged to find out how AirAsia was able to achieve effective growth and a healthy important thing. Famous in South East Asia (SEA)

AirAsia is one of the largest and the most popular inexpensive airlines in SEA, which usually had caused travelling at affordable prices; which is the key reason behind people preferring AirAsia for both equally domestic and international travel arrangements. Moreover the destinations flown by AirAsia covers even more hubs when compared to other flight companies and individuals are given bundled travel around package alternatives, which include air ticket, hotel accommodation, travel around services. Additionally , AirAsia was chosen as the “World’s Best Cheap Airline” honored by Skytrax World Flight for 4 consecutive years (from yr 2009 to 2012). Moreover, in the year 2009 and 2011, AirAsia was awarded with “Best Asian Cheap Carrier” merit by TTG Travel Accolades. Project goals and analysis questionsProject aims To examine and evaluate the financial overall performance of AirAsia over a a few year period by evaluating its performance against Tiger Airways Coop�ration Limited using relevant economical ratios. To analyse and evaluate the organization performance of AirAsia over a 3 yr period making use of the remaining 3 perspectives with the Balance Scorecard technique To determine, with reasons whether AirAsia is a worthwhile investment chance Research questionsHow did AirAsia financially carry out in comparison with it is competitor Tiger Airways?

How can AirAsia’s monetary performance effect on its investors? How was AirAsia’s business performance within the 3 years? How exactly does AirAsia have the ability to sustain it is ‘no-frills’ technique and position amidst the increasing competition? Sources of informationPrimary data sourcesPrimary data identifies new info collected by a researcher concerning the issues of the study. The methods used to acquire primary info involve forms, observations, studies and interviews. The researcher who gathers the data can be referred since primary user(s). Primary info would not be used in this job as it is time consuming to collect these kinds of data and respective data is readily available. Therefore information available from secondary sources will be used to meet the project aims and analysis questions identified earlier. Secondary data sourcesSecondary data identifies data gathered by someone else and previously used for their very own (primary users’) purpose. Anyone undertaking the research is referred as the secondary end user, who would take on desk or library analysis for the said project. The main types of secondary info used for task are:

Textbooks

Books were employed as the key source of info as they had been complied simply by people who have vast knowledge in the subject area and tend to be more dependable and accurate compared to some other sources. The main types of books referred from this project intended for financial examination are ACCA BPP study materials and academic guide books such as “Accounting Principles” by Weygandt, Kimmel and Kieso and “Financial and managerial accounting” by Horngren, Harrison and Oliver. To analyse you can actually business performance, “Alignment: making use of the balanced scorecard to create firm synergies” by Kaplan, Roberts and Norton had been reported. Electronic resources

E-sources were used due to convenience and effectiveness. The main e-source utilized was AirAsia’s website to abstract the annual studies and all data regarding the organization. Additionally , Net had been used for further reading to enhance academics knowledge and acquire relevant newspapers articles and other information about the company.

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