Bmw Research Paper Essay

THE CAR is enhancing the travel experience pertaining to drivers and passengers whilst also introducing a series of new platforms The BMW Group – one of Germany’s largest industrial corporations – is usually one of the most successful car and motorcycle producers in the world and 2011 was its ideal year to date.

With practically 1 . several million cars sold, the BMW Group is the world’s leading premium manufacturer with regards to sales amount. Its 3 automobile brands, BMW, MINI and Rolls-Royce, and the THE CAR and Husqvarna motorcycles brands led to record sales of €68. 8bn.

During 2011, the company released five fresh BMW versions across the one particular, 3, five and 6 series plus the Mini Sports coupe and the Rolls-Royce 102EX, the first electric powered vehicle inside the ultra-luxury portion. In addition , the corporation also designed a new bass speaker brand – BMW we – which includes the i3 all-electric and i8 connect to hybrid principle cars due for release in 2013. However , along with selling more products than in the past and increasing production capability, especially for the all-important Chinese suppliers market, the corporation also started off many strategic partnerships for the future.

These included the beginning of the BMW Peugeot Citroën Electrification partnership, the purchase of a strategic expenditure in SGL Carbon SONY ERICSSON and the cooperation with Toyota Motor Organization in preliminary research for power supply cell technology. Although a substantial manufacturer, BMW is certainly not part of a larger company just like its main competitor Audi. As THE CAR invests heavily in creativity to continue to create the ultimate driving a car experience, keeping its electricity options open is key, so as the change towards electric continues to collect speed these development partnerships are vital elements in the company’s expansion strategy.