Analyse the reasons why GBK can achieve higher levels of ...

Consumers are more concerned with eating healthier; and have likewise become progressively more interested in the standard of food they can be eating. Although they want to savor a burger they also wish to know it’s great quality. In contrast to fast food restaurants like B, Gourmet cheese burger Kitchen (GBK) offers this higher quality foodstuff. By offering this higher quality foodstuff it allures customers, in addition, it allows these to charge even more as people are more offering more to get a better quality merchandise than a inferior product, this therefore results in GBK attaining higher amounts of added worth than Burger king due to this high quality product. GBK offers a smarter environment than traditional junk food restaurants.

This means that the level of assistance offered is a lot higher. This allows GBK to achieve a higher level of added benefit as they are supplying something McDonalds isn’t. This is certainly one of their particular selling points. By offering this service that allows those to charge more because the environment people are consuming in is usually smarter, this therefore means an increase in presently there added benefit.

Robert Acquire, founder of fine burger company believes that “it’s not just regarding the product. It’s also about the environment you are delivering the burgers in” Meals at GBK is considered to be healthier in comparison to the meals sold at Burger king. Customers are definitely more concerned about eating healthier than they have been just before, and GBK offers an even more varied and fewer calorie menu.

This means that GBK can achieve penetration of00 of added value than McDonalds mainly because customers don’t mind spending more for something in the event it’s more beneficial to them than another product on the market. This therefore means that they can achieve this level of00 added benefit than B.