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Marketing in Contemporary Contexts| October 12-15 2012 | From: Hong Minh VuStudent ID 1216011To: Dr . Amandeep TakharUnit innovator of Marketing in Contemporary Contexts| | There could be various answers to this issue, and it can be varied comprehensive and case in point. From my personal understanding, I feel that marketing does both.

It creates and also complies with needs of customers. For establised firms, is actually essential to have the ability to satisfy the requires of customers. As the saying goes, a satisfied customer is known as a profitable one.

To be able to satisfy the customer’s requirements, the firm thus attempts to understand it’s customer’s needs and then make an effort try to deliver it. Alternatively, new companies or promoting these days as well attempt to , create’ requirements. By doing so, the client have grounds to buy the product. The basic reason customers obtain anything can be they need that. However if customers have got a perception that they can do not need this, they may certainly not purchase the item. Hence marketing these days possess evolved to produce needs can be.

Marketing these days does not only mean existing customers, which may have needs nevertheless also low existing customers, which have no needs. Creating needs by advertising can mean the excellent usage of campaign activities, by words on the poster to colours into it. It can also imply effective sales techniques by door to door jeweler which can discuss their method to sell you anything. The standard concept of promoting was just about sales or meeting the “current needs of a client. But the same cannot be sensed, today with all the number of companies on the rise inside the same industry, state and the same streets.

Everyone is in a race both to: 2. Capture a buyer and fulfill their needs 2. Create a consumer and gratify their needs. So what on earth If the competition has already captured the potential consumer, there are many more people in the market yet to realize the need which is created however, not actually needed. Let’s have an example. Macintosh Books or laptops are such one common commodity amongst students and even school kids irrespective of the reality it is not seriously needed. Cannot they manage with a personal pc at home? Nevertheless day’s companies do even more! They educate people and present them eason to buy their products and this is actually people may well call it “creation of needs people obtain something when they need it, if they think they do not need the merchandise they may certainly not purchase that. How many people today in Pakistan need I-pod? How many people really need Mobile & Internet & Camera & TV all in one set? Do we call it marketers created the requirements? References Parsons, E. and Maclaran. G. (2010), Modern-day issues in Marketing & Consumer Actions, Butterworth Heinemann Kotler, G. and Keller, K. (2012), Marketing Managing, Pearson Education