There are numerous marketing approaches that can be used to launch a new product on the market. However , there are also some pros and cons which can be incurred while putting a definite marketing strategy in action.

One type of marketing is called the USP or the Exclusive Selling Idea.

This should present the uniqueness in the product which usually other items do not have. The benefit of such procedure can be attributed by setting apart the make up brand’s features and effects to one’s overall look. An additional or breakthrough material can be understood for marketing attraction. Yet , the main disadvantage is that the product’s effect may differ from person to person. It is possible that you will see a group of customers who will be unable to acquire the brand’s promise and may end up tarnishing the reliability of the brand.

A different sort of advertising strategy is called Comparative Advertising. The method involves the acquisition of another brand name together with the same products up and comparing it is quality and features alongside with the company being advertised. This can be a very good way in getting the attention with the consumers considering that the ready made popular features of the products may be observed in a sort of testing. However , there can even be issues where consumers may possibly realize that if they happen to be getting the same characteristics of the product, then simply most likely manufacturer will not be a factor but therefore the market cost.

Fear appeal is commonly found in relaying the consequential style of occasions if zero reliable product is available. Due to such result, the buyers will be required to purchase a advertised item because of the anxiety activities as imagined in the ad.

The major characteristic here is to arouse the consciousness with the viewers to modify their frame of mind in buying and divert all their attention to the rand name being promoted (Associated Content material, 2007). Within the negative aspect, the advertiser will not have any idea whether the consumers will additionally change their very own buying patterns in favor of the brand. Since diverse perception and individual thoughts will be included, it can be very hard to identify if the people who will see the advertisement could possibly get the designed message.

By using a celebrity recommendation can also be probably the most effective ways to market a constitute brand. Obviously, celebrities can simply attract customers because of their reputation status inside the entertainment industry. The more popular the actress is, the higher the probability which the masses is going to believe her position in using the constitute brand. One particular grave consequence of this nevertheless can be on the part of investment cost. Since they will require an enormous talent payment, a huge making decisions process ought to be implemented by advertiser.

A slice of life advertisement is a approach in which situations with danger is presented to become solved making use of the product. Usually, these advertising are too dramatic that viewers will be able to impart and relate their personal experiences (Answers, 2007). This can help the brand brand to completely interact on the personal feelings in the consumers. 1 possible negative effect may be realized due to the limitation from the scope. Of course , not all people will be able to consider the situations presented in the advertisement to become factually true.

The form of advertising in the essence of sex appeal is also employed for many aesthetic and personal care brands. Since the make up sector primarily objectives the female inhabitants, different tricks of projecting the highest levels of sexual appeal happen to be instrumented. Great approach is to present and ad which usually focuses on the physical attribute of the model. This will become the standard in the viewing customers which will help for making them buy the item. However , giving them (consumers) the idea of concerning sex charm considerations may easily lure these to purchase other product lines which may use more pleasing models.

Last but not least, the wit approach in advertising works extremely well. In some cases, hilarious advertising can make it very mild for the viewers to accept the main features of using the merchandise being promoted. However , additionally, it may project a specific form of apathy since the promoters or the brand itself may well project non-professionalism which may impact their reliability.


Answers Corporation. 2007. Slice of Life. Answers. com. Recovered November 26, 2007 coming from http://www.answers.com/topic/slice-of-life-advertisement?cat=biz-fin.

Affiliated Content. 2007. Fear Charm Messages and their Effectiveness in Advertising-Severin and Tankard. Retrieved November twenty six, 2007 coming from http://www.associatedcontent.com/article/27813/fear_appeal_messages_and_their

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