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1 ) ) Imagine you have a online film ticketing business in India wherein you enable your customer to buy movie tickets online. This can be a thriving business and in Metros and A-cities your company plays a part in 60-70% coming from all ticket product sales for the cinema.

You are now looking at expanding the markets abroad. How do you go about 1 . a) Dimensions the market? Ans: a) Identify the major multiplex and theatre players inside the targeted countries. b) Get the data from them about how their particular tickets happen to be booked. This can help us to recognize what percentages of people publication their tickets online.

Other ways would be to make people fill survey forms and these forms could be distributed away from multiplexes or perhaps it could be sent out online. This could help us to identify those who publication tickets online. 1 . b) Understanding the current behavior of movie admission buying clients in that region Ans: a) Once we have got identified the proportion of people who possess book all their tickets on-line we can segment them on such basis as following to examine their patterns: 1) Demographics: age, place and salary 2) Moderate: Smartphone or perhaps computer ) Directly from the multiplex site(like PVR) or perhaps through various other site( like book my own show) 1 . c) Discover the section that you would like to work in. Ans: I would like to work in website marketing. If I needed to expand film production company ticket business in other countries after sizing the marketplace and studying the behavior the next thing would be to engage the market. To do that we will likely need to create a identity for ourself in that market. I would like to work on developing ourselves on the internet movie ticketing in new countries.

Ideas as of now I’ve is: 1) Give the buyers attractive offers along with the seat tickets. For ex girlfriend or boyfriend: On buying more than a few tickets together giving a contrasting large tub of fat free popcorn. 2) Make the site fun and eye-catching. 3) Offer consumers something, which various other players no longer. for ex: consumers will have the option of paying out later that is not there in many of the sites as of now in India. 2 . ) What are your thoughts on the E-commerce market in India and the influence of cellular for the same?

Ans: The Ecommerce market is in its budding phase in India as of now. It truly is growing for a fast speed and it’s likely to grow in even bigger pace. Mobile has to play a major role in Indian E-commerce market. The web connectivity has grown manifold as a result of prevalence of smartphones. This is often utilized in several ways to benefit the business. It can benefit in targeted marketing. Second of all, people are doing more and more of getting through Internet because it will be on their disposal, they can use that anywhere anytime.

As of now the internet on mobile phones has not understood its full potential because of low rate but as 3-G gets very popular and 4G makes its way into India speed will not be a problem and individuals will start performing more and more with their transactions through mobile. Likewise this new concept of mobile money introduced simply by airtel in India will get more well-liked and the time is some distance when people will be paying most of their charges through mobile money. Therefore , I see a fantastic future for E-commerce within a vast industry like India and cellular certainly contains a great function to play in it.