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You browse ‘Marketing Prepare of Dr . Yanga’s Colleges’ in category ‘Essay examples’ 1985 , Bachelor of Science in Commerce major in Accounting, Banking and Finance were given full federal government recognition. 1992 -Dr. Overal Frias perished and Doctor Donato H. Gallego started to be the Leader. 1994 -Additional majors pertaining to Bachelor of Science in Commerce were approved: Marketing and Cooperative Administration. 1995 , Management Accounting was permitted as additional major intended for BS in Commerce. 2005 -Mrs. Follon B. Ciudadela became the acting University Secretary of CBME. 004 , Ms. Mischelle delos Reyes became the College Workplace Assistant of CBME. june 2006 -Bachelor of Science in Accountancy was handed Temporary Enable to operate due to its First Season level. june 2006 -Prof. Alberto C. Vagilidad became the top in BALONEY Accountancy. 2006 -Prof. Michael jordan S. Yanga, MBA became the Leader of the School of Business and Management Education. 2006 -Temporary Grant for the 2nd Year Bachelor of Technology in Accountancy was granted. 2006 -Mrs. Virginia POWER. Salvador started to be the Representative for The good quality assurance in CBME. 2007 -Dr. Donato T.

Gallego, Vice-President for Academic Affairs, became the Leader of the College of Business & Supervision Education. 3 years ago -Prof. Jenny Ann Para Guzman started to be the College Secretary of CBME. 2007 -Temporary Permit pertaining to the Third Yr Bachelor of Science in Accountancy was issued. 2008 -Bachelor of Science in Accountancy & Bachelor of Science running a business Administration beneath the College of Business and Management Education became two separate and distinct colleges ” University of Organization Administration and College of Accountancy. About College of Accountancy, Doctor Donato T. Gallego is one of the Dean, Prof. Alberto C.

Vagilidad turns into the Program Head and Mrs. Shirley Enero becomes the Secretary of the said University. 2008 -Temporary Permit intended for the Fourth Yr Bachelor of Science in Accountancy was issued. 2009 -Temporary Grant for the Fifth Year Bachelor of Science in Accountancy was issued. 2009 -The College of Accountancy became a member of National Federation of Junior Filipino Institute of Accountants (NFJPIA) and the Junior Philippine Commence of Accountants , DYCI Chapter has established. 2010 -Prof. Evangeline Balboa became the modern Program Mind of College of Accountancy. 2010 -Ms. Maranelle Santos and Mr.

Draw Dendrick Cortez of the first batch graduate student have successfully past the Oct 2010 CPA Board Licensure Examination to become the 1st Male and Female CPAs of DYCI. 2011 -Prof. Michael jordan S. Yanga, MBA started to be the Dean of the College of Accountancy. Dr . Yanga’s Colleges, Incorporation. Wakas, Bocaue, Bulacan SCHOOL OF ACCOUNTANCY Faculty Associates 1 . Dr . Donato Gallego 2 . Prof. Florinda Acuna 3. Atty. Bunrofil Altares 4. Prof. Rino Batangantang 5. Prof. Elenita Dela Cruz six. Prof. Ferdinand Importado six. Prof. Éxito Gonzales 8. Prof. Romeo Marcelo 9. Prof. Eleanor Ratay 10. Atty. Tricia Santos PROF. EVANGELINE A. BALBOA

Program Coordinator HANNAH CHARMAINE DIVO Student Assistant MS. SHIRLEY C. ENERO Office Associate MR. EILEEN S. YANGA, MBA Leader C. RELEVANT INFORMATION ABOUT THE ESTABLISHMENT OUR EYESIGHT Dr . Yanga’s Colleges, Inc. (DYCI), a family-owned share educational company, shall set up a competitive advantage by marketing academic brilliance by their proactive posture in teaching, research and extension companies, and through continuous progress its programs towards local and international recognition. We need to maintain strengthened professionals focused on sustained proficiency and standard respect to get human dignity.

Under Providential Guidance, we need to create a favorable and harmonious atmosphere of belongingness marked by wide open communication, trust and ethics. OUR MISSION We embrace this commitments to the valued stakeholders, our reasons behind being, to actualize the vision to promoting academic excellence. INTENDED FOR OUR STUDENTS, we shall take on economic and extra-curricular activities towards their particular wholistic creation and their incorporation in a active society because functional users of the labor force. FOR THE FAMILIES, we shall foster alliance in molding the character of your students through value-driiven courses.

FOR EACH OF OUR EMPLOYEES, we need to facilitate ongoing development through appropriate trainings and ideals formation. We need to provide only and fair recognition and reward in an environment of mutual cooperation and teamwork. FOR THE INDUSTRY SECTOR, we shall develop highly skilled, skilled and ethical participants in response to its specialized, professional and entrepreneurial requirements. FOR THE STATE OF HAWAII, we shall maintain the heart of good governance and excessive standard of excellence within our operations as vital tools in nation building. We shall produce our solutions accessible for all. INSTITUTIONAL GOALS AND OBJECTIVES Govern and manage with probity, ideal, vision, monetary control, usage of risk management and effective coaching of efficiency * Enhance the professionalism and competence from the faculty constantly through the advertising of significant delivery, values formation and highly efficient research system * Facilitate the holistic development of learners through the ownership of curricular programs mindful to current trends and relevant specialized trainings and c-curricular actions * Enhance relations with the community through networking and linkages and purposive expansion programs * Promote cautious management or perhaps resources through hiring of qualified faculty and personnel, the use of ICT, state-of-the-art establishments and technology of ground breaking teaching-learning products CORE BELIEFS The following are the three core ideals of Doctor Yanga’s Universities, Inc: VERITAS (Truth) SAPIENTIA (Wisdom) CARITAS (Charity) FIDES (Fidelity) EXCELLENTIA (Excellence) PATRIA (Patriotism) VISION

The College of Accountancy envisions itself in developing in its students a culture of excellence in neuro-scientific business, Entrepreneurship, Research and Consultancy Solutions. MISSION The College of Accountancy (COA) commits itself for the following mission statements: 1 ) Develops curricular offerings alert to manpower demand for both community and worldwide market. installment payments on your Devices a policy to achieve Top quality Education through Quality Teaching and Quality Learning. three or more. Design a policy o constant enrichment/revision of curriculum to ensure a high completing percentage of its graduates in the CERTIFIED PUBLIC ACCOUNTANT Licensure Table Examination. some. Institutes a program for advancement all accountancy students focusing on religious, social, personal and honest consciousness. your five.

Instill inside the mind of each graduate the significance of Honesty, Ethics and Proper rights in the practice of their profession. 6. Locomotives the students in preparing Feasibility studies (FS) and Organization Plans (BP) to hone their potentials of their job. 7. Grows a 365 days a year Faculty development program to boost their educating competencies, approaches and specialist leadership. COA’s PRODUCT of EXCELLENCE Intended for the eight years of procedure, DYCI COA has already created CPAs. An evidence that also it is amateur in the industry, even now, it can take on other schools producing higher percentage of board passers. The CPA Board Licensure Examination Passers, who gave pride and honor to COA, are the following:

Oct 2010| Might 2011| October 2011| Mister. Mark Dendrick Cortez| Ms. Ma. Cecilia Estrella| Mr. Elizar Buenaventura| Ms. Maranelle Santos| | Ms. Jennifer del Rosario| MACROENVIRONMENT ANALYSIS A. SOCIO-CULTURAL * Educational Belief Some words from Dr . Jose Rizal pressured the importance of education to a person’s existence especially towards the youth. Offering much importance to education is not only a responsibility from the parents, it is already a part of our culture. Generally, parents do everything, in particular those families through the marginal sector, just to send out their children to varsity because consider that the greatest thing they could ever leave to their children is education.

This section of the Filipino traditions is a big factor towards the success or prosperity of COA because in the Israel, CPAs are viewed as effective people that is certainly what the majority of parents and students are dreaming to hit your objectives someday. 2. Economic Improvement In the Thailand, when you state CPAs, they are successful, rich people that is certainly what we all want to be. Pupils will take up Bachelor of Science in Accountancy inside the belief any time studying and passing the board exam, they will be living a prosperous your life and will by no means experience low income again. 5. Change in Position and Increasing a Good Reputation Social and economic status is actually a big deal inside the Philippines.

The public gives even more admiration and respect in people who done college, those who degrees, and people who are inside the professional standing up. That is 1 reason why parents strive hard to raise up professionals inside their family to gain respect from other people. As a reputation is given much importance in the Korea, families usually do not want their very own name’s being put into waste. * Parents Belief Some individuals want all their legacy to continue to every technology in their family members. For example , a family of CPAs would normally push youngsters to follow all their footsteps toward success. Nevertheless there are also kids who willingly have up the same course mainly because they were encouraged by the accomplishment of their father and mother as Certified public accountants.

Even big t were experiencing poverty strive hard to send their children to college with the idea that if their children will finished, they would be living a better existence in the future and they will be giving something very good to their children. * Global Competitiveness Filipinos are very skilled and talented. Many Filipinos have tested it, nevertheless globally, Filipinos are referred to as domestic helpers, caregivers, taxi drivers and welders. That reality is pretty good, but still unpleasant. Now is the time intended for Filipinos to prove to other countries that they can excel not only in skill-based careers but likewise to greater kind of occupations such as legislativo, managerial managing and accounting professions because Filipinos really do it.

Filipinos must prove that they can remain competitive globally and can reach a whole new level in the global industry. There is also a call to each Filipino pertaining to nation alteration and financial progress, and future CPAs will be a superb part of this goal. This is the time to gain even more respect from other countries and to redeem the Korea from catastrophe debts and downfall toward national and global competitiveness and progress. B. DEMOGRAPHIC As of 06 31, 2011, GeoNames physical database forecasted Bulacan human population to be about 3 , 000, 000. There is an almost equal proportion of men and women, 50. 2% and 49. 8% correspondingly or a proportion of info males and 100 females. 62. % represents Bulakenos whose age range range from 15 to 64, also called as the working age bracket, 34. 1% are youthful dependents as the remaining three or more. 8% happen to be old household. In Bulacan, more females pursue higher level of education than males. The proportion of females among academic level holders can be 57. 1%. This demonstrates COA gets a larger business from the female sector. C. ECONOMIC Lower income is a single big good reason that many family members cannot afford rending their children to school especially to colleges. Records from Countrywide Statistic Coordination Board present that there is a slight reduction from 21. 1% 5 years ago to 20. 9% in terms of low income incidences among Filipino families.

This means that two out of 1, 000 family members were lifted out of poverty among 2006 and 2009. This kind of improvement inside the poverty occurrence among Filipino families is a great news but nonetheless 99% is one of the poverty level. This means a lot more work and efforts in the government. The newest official lower income data show that a Philippine needed P978. 00 to meet his/her monthly food requirement and P1, 403. 00 to stay away of poverty. NSCB documents also show that a category of five users needed P4, 869. 00 monthly cash flow to meet their very own basic food necessity and P7, 017. 00 to settle out of poverty. Discovering this information, anybody can conclude that parents having a child spending an average of P60, 000. zero a year to get his/her allowance, projects and tuition service fees must make P9, 869. 00 per month. The presumption looks a little bit ideal must be minimum income earner by way of example in Bulacan earns P404. 00 each day or P9, 696. 00 a month. There is just a deficit of P173. 00 for any family possessing a breadwinner getting minimum salary to meet you see, the need for the families’ meals and the kid’s education. But , the reality is that, each child must put in more than P60, 000. 00 a year to afford quality education. Clothing, real estate and other assorted expenses including water and electricity bills also needs to be considered for a family to have life out of low income threshold.

This kind of reality taking place until today is a difficulty that the federal government and all the Filipinos have to work out since as long as there exists poverty, quality education can not be achieved by all of the Filipino youngsters especially those through the marginal sector. One purpose of poverty is lack of employment, if bare minimum wage earners cannot offer their children quality education, just how much more these unemployed. NSBC report as of January 2011 shows that six. 4% or perhaps 14 Million people are at present unemployed 62. 7% of such are men and thirty seven. 3 will be females. Practically half of 48. 9% were in grow older 15-24 years or those who are still reliant to their father and mother for their everyday living and 55. % or perhaps 502 mil Filipinos who are able to already be utilized are not employed. If this kind of unemployment level can be solved or even always be improved, lower income can be decreased within the Israel. D. TECHNICAL The technological advancements in the DYCI’s College of Accountancy are not common. This is because COA is only fresh in the industry. The goal of accounting is to provide information used in making decisions. Accounting could possibly be viewed as something (a reaction) that converts data in to useful information. The technology available today has made a wealth of know-how available to learners, which offers superb potential for the speed and style of learning.

Info is provided in so many ways that kind of learner, whether gifted or perhaps disabled, will find and utilize necessary material. This fact relates not only to the Internet, but for all the a large number of technological advancements in learning, from smart panels to portable dictionaries. The faculty can use lessons, techniques and software pertaining to the benefits of the students. The Computer Accounting program gives students with training in manual and electronic accounting systems. Students happen to be educated in the concepts of accounting rules, managerial accounting, intermediate accounting, payroll, taxation, and auditing. Hands-on encounter is attained in the make use of accounting systems software.

College students also acquire practical instruction in Microsoft company Office organization applications with extended emphasis on Excel and Access. The mission in the Computer Accounting program is always to provide a quality education in computerized accounting that will permit students to achieve a career right now and in the near future. Moreover, applying accounting computer software can help students develop high-order cognitive skills because it encourages them to actively participate in applying theory to real-life conditions. TRAINING 2. ACELAB- Accounting Center pertaining to Electronic Learning and Business Measurement is normally packed with undergraduate and graduate students working on fast-paced accounting tutorials.

Most of Bentley’s best accounting majors work in the ACELAB, featuring individual training services to aid students throughout the sometimes demanding areas of accounting. The targets of the ACELAB are: 2. To integrate technology in current and developing accounting courses 2. To form partnerships with organization and not-for-profit entities who can provide application and case components for scholar use * To help college students become the “whole business person. ” Just as a sampling of what goes on inside the ACELAB, students in the preliminary accounting courses get hands-on experience with business accounting software such as Peachtree. Establishing customers, entering sales, and saving entries allow students to understand how technology eases the flow details up through the financial reviews.

Accounting learners use electronic research application such as FARS to help develop well-thought away and noted conclusions to complex credit reporting issues. The ACELAB assists the student in becoming the “whole business person” simply by integrating educating materials to departments to improve communication skills and interdisciplinary cases so that students learn how to develop and communicate significant accounting information. The AICPA Vision Assertion amplifies this by stating that the accountant’s role is usually: * Communicating the total picture with quality and objectivity * Translation complex details into critical knowledge 5. Anticipating and creating opportunities * Building pathways that transform perspective into actuality TECHNIQUE

The general objectives and scope of your audit tend not to change for the audit is conducted in a computer information systems (CIS) environment. The use of auditing techniques may, however , require the auditor to consider approaches known as Pc Assisted Audit Techniques (CAATs). * CAATs- It uses the pc as a great audit device for improving the efficiency and effectiveness of audit procedures. CAATs are pc programs and data that the auditor uses as part of the examine procedures to process data of taxation significance, found in an entity’s information systems. Computer Aided Audit Techniques (CAATs) are important tools intended for the auditor in doing audits. CAATs may be used in performing numerous auditing techniques, including the subsequent: Tests of details of deals and amounts, for example , the utilization of audit software for recalculating interest or maybe the extraction of invoices over a certain value from laptop records, * Analytical procedures, for example , determining inconsistencies or perhaps significant fluctuations, * Assessments of general controls, for example testing the set-up or configuration of the operating system or access methods to the software libraries or by using code comparison software to check the fact that version with the program in 2 the variation approved by managing, * Sampling programs to extract data for taxation testing, * Tests of application handles, for example , screening the operating of a designed control, * Reperforming the calculations performed by the entity’s accounting systems. SOFTWARE/SYSTEM Exterior, internal, and government auditors increasingly employ audit software to improve the efficiency and effectiveness of audits.

Combining technology including generalized review software in the classroom not only exposes college students to “tools of the transact, ” but , more importantly, also facilitates student learning of audit ideas and procedures. Accounting students must obtain exposure to scientific tools in the trade just like spreadsheets, accounting packages, data source software, and online research resources. Including audit software program into the programs helps total this toolkit and prepares students for the content from the computer-based Standard CPA exam. Audit software activities are more relevant, allowing students to get a better understanding of the software and studied environment. * ACL (AccessControlList) and IDEA (Interactive Data Extraction and Analysis)- are the most popular commercial GAS packages.

Equally external and internal auditors use these packages intended for data removal, data research, and fraudulence detection/prevention. Both equally ACL and IDEA offer a broad variety of data analysis and extraction functions. Users can easily sort, summarize, stratify, age, and calculate info statistics. Users can draw out records simply by setting info filters. Both software packages likewise permit the assortment and evaluation of selections using a quantity of methods. Users can examine files pertaining to duplicates, gaps, and appropriate sequences. The packages allow the comparison of multiple files, creation of new files, customization of reports, and documentation of audit duties in several different methods. Users also can save commands in amounts for repeated use.

Equally ACL and IDEA have the ability to sample. The IDEA Workbook, yet , covers only random record sampling. Alternatively, the ACL Workbook has a much more extensive coverage of sampling. Whilst auditing classes may reveal some college students to testing, often they just do not calculate, choose, and assess samples employing statistical strategies (e. g., MUS). When you use statistical directions in ACL, the instructor ought to emphasize understanding statistical lingo, knowing which statistical applications are appropriate which is why audit targets, and interpretation ACL analysis reports. Sample is one of the more complex applications of review software and takes a lot of repetition to master.

McCollum and Salierno (2003) report that 51 percent of internal auditors surveyed work with software, which includes ACL and IDEA, to detect fraud. (1) The IDEA Workbook devotes an entire part to using IDEA to detect scam, making it simple to incorporate scam into the programs. Section three or more of the THOUGHT Workbook provides students complete an taxation and fraud investigation pertaining to accounts payable. The IDEA Workbook explains just how fraud is definitely committed in accounts payable, outlines necessary audit tests, and then requires students to complete a number of exercises created to uncover scam. Though the ACL Workbook delivers only limited reference to employing ACL to get fraud detection, ACL and IDEA equally provide identical fraud diagnosis capabilities.

Examples of tasks that can be applied in a fraud recognition context incorporate stratifications, extractions, duplicate key detections, becoming a member of of directories, and application of Benford’s Law. E. COMPETITION With the developing demands intended for BSA teachers, schools that happen to be offering the course could also increase. Thirteen schools around Bulacan are also providing Bachelor of Science in Accountancy (BSA) namely: 2. Meycauayan College * St . Mary’s School of Meycauayan * La Consolacion University of the Philippines (formerly referred to as University of Regina Carmeli) * Baliuag University 5. ABE Foreign College of Business and Accountancy 2. Colegio de San Pascual Baylon (formerly St .

Pascual Institution) 2. College of Mary Flawless * University of St Lawrenc 2. Fernandez of Arts and Technology 2. Polytechnic University or college of the Philippines * Saint Paul School of San Miguel 2. Sto. Rosario Sapang Palay College 2. Bulacan Condition University For this reason, it can be figured the competition between these educational institutions is very strong. BU, MC, and LCUP are the main competitors of DYCI in offering BSA because they are previously established and has developed many Certified public accountants. While the College or university of Accountancy in DYCI is just starting, it is not however established, for this reason other colleges especially the three mentioned can easily enter the market share.

One other university which can be one of the hardest competitors of DYCI is BSU. That started their operation in offering BSA just this kind of school year. Since BSU is a general public university which will also offers low tuition fee, this might eat a large percentage of other school’s market share since incoming college students prefer a college which provides top quality education cheaply. The competition the College of Accountancy is facing is not only for the colleges which render the same course but as well from other the majority of in demand courses like BALONEY in Technology and via vocational training offered by the Technical Education and Abilities Development Expert (TESDA).

For this reason, it can minimize the total market share of BSA in Bulacan and as a consequence, the market reveal of College of Accountancy in DYCI may also be affected. As a result of close and tight competition, College of Accountancy is extremely in need of great marketing strategies and action plan to defend and grow its business. The competition that the College is usually facing need to serve as a threat so that continuous improvement will happen. Farrenheit. LEGAL-POLITICAL There are also legal basis on the operation of universities offering BSA. One is CHED Memorandum Purchase (CMO No . 03 or maybe the Revised Procedures and Requirements for Bachelor of Technology in Accountancy). This is in accordance with the relevant provisions of Republic Take action (RA) No . 7722, known as the “Higher Education Act of 1994.

It is purpose is always to locally take up the Intercontinental Education Standards in Accounting Education as prescribed by International Federation of Accountancy firm with the aim of keeping specifications in accounting education near your vicinity comparable together with the requirement of a global workplace. They have sixty several (64) portions and 16 (16) articles catering the guidelines, regulations and standard procedures for the operation of Bachelor of Science in Accountancy just like competency criteria, faculty and administration, program, library, training standards, admission and preservation standards, analysis, linkage and affiliations, functionality for participants standards, and others. INDUSTRY EXAMINATION A.

COMPETITIVE PROFILE MATRIX (CPM) The following are the key achievement factors that colleges and universities should possess: 1 ) Affordable College Fees ” School costs should be sensible and payable. It includes tuition, miscellaneous payment, and other costs. 2 . Ideal Location ” The place in the school must be within reach and close to its potential marketplace. 3. Institution Facilities ” The school ought to be highly facilitated and good for learning. 4. Scholarship or grant , The college should give scholarships to deserving students. 5. Teachers “The institution should give competent and highly qualified instructors that will present students with quality education. 6.

Popularity/ Positioning/ Promo ” An extraordinary status of colleges and colleges in the minds of the target market ought to be established. Marketing strategies ought to be carried out to make the target market conscious of the product. Dr . Yanga’s Educational institutions, Inc. School of Accountancy Wakas, Bocaue, Bulacan Rating: 1 , Major weak point 2 , Minor weak spot 3 , Minor power 4 , Major durability Key Accomplishment Factors| | DYCI| MC| LCUP| | Weight| Rating| Score| Rating| Score| Rating| Score| 1 . Affordable School Fees| zero. 25| 4| 1| 4| 1| 3| 0. 75| 2 . Proper Location| 0. 15| 4| 0. 60| 4| 0. 60| 3| 0. 45| 3. School Facilities| zero. 0| 3| 0. 30| 3| 0. 30| 3| 0. 30| 4. Scholarship| 0. 20| 4| 0. 80| 3| 0. 60| 3| 0. 60| 5. Faculty| zero. 15| 3| 0. 45| 4| 0. 60| 4| 0. 60| 6. Positioning/Promotion/Popularity| 0. 20| 3| 0. 60| 3| 0. 60| 3| zero. 60| Total weighted report: | 1 . 0| a few. 75| a few. 70| 3. 30| The Competitive Profile Matrix (CPM) shows that the school of Accountancy of Doctor Yanga’s Colleges, Inc. (DYCI) got the very best total measured score of three. 75 above its competitors who only got an overall total weighted report of 3. 75 for Meycauayan College (MC), and a few. 30 pertaining to La Consolacion University from the Philippines. The CPM summarizes the strengths and weaknesses of each and every institution.

Given the evaluations and weight for each important success factors, a conclusion ascertains the fact that DYCI functions best compared to the two different schools. The table implies that with respect to school fees, DYCI and MC offer much affordable fee compared to LCUP. DYCI’s and MC’s educational costs fees will be Php four twenty. 92 every unit and Php 552. 00 per unit respectively which are relatively lower when compared with LCUP’s Php 687. 06 fee every unit. With reference to the location, the two DYCI and MC will be strategic as it is over the McArthur road and both are close to their target market. On the contrary, LCUP’s position is not that helpful since the vicinity is remote. As regards to the facilities, the three schools got similar results since the differentiation is unimportant.

Regarding the scholarship, DYCI received the highest score as it offers more scholarships like Academics Scholarship, MSY Scholarship, Relatives Council Scholarship grant, Athletic Scholarship grant, Student Assistant Scholarship, and also other Special Scholarships and savings grant to deserving pupils compared to the two schools. As regards to the teachers staff, MC and LCUP got the best rank whilst DYCI got the second large rank. It can be for the reason that professors in MC and LCUP are much even more competent and highly qualified than professors of DYCI. And lastly, if the placing, promotion and popularity have to be considered, three schools will rank equally since MC and LCUP’s popularity and positioning is high because they are established universities already while DYCI’s acceptance and campaign is also high since it has a strong web marketing strategy making the school popular.

W. Medium Moderate Medium Excessive High Bargaining Power of Buyers Rivalry Among Competitors Danger of Alternative Products Admittance of New Rivals Bargaining Benefits of Suppliers PORTER’S 5 FORCES OF COMPETITION Rivalry between Competitors The rivalry between competitors is definitely high. Many colleges and universities in Bulacan offer BS Accountancy. The issue of competition is considered to be in the performance in the schools’ BSA program, and the cost. Students may perhaps choose schools that has a well established BSA program and has familiar brand value. In relation to that, an assumption determines that DYCI’s primary competitors will be MC and LCUP.

Certainly, MC and LCUP features tough brand equity on quality education since both schools are usually in the market for a long time and have proven the superior quality of its BSA program because scene on the above National Passing Percentage of it is Board Passers. In connection with the charge, competition is also high. Although DYCI offers affordable tuition fee, still you will discover others educational institutions like general public colleges or perhaps universities that provides much lower costs. Potential Advancement Substitute Products The potential development of substitute items is excessive. Substitution is usually inevitable since school presents variety of training to the learners that are in fact , in demand at present.

The student may opt to choose short term training that give these people the same opportunity as what BS Accountancy provides. The student may prefer courses just like BS Motel and Restaurant Management, BALONEY Nursing, BS Tourism, BULL CRAP Marine Vehicles and/or BS Information Technology, since it will wide open their upcoming careers overseas. Likewise, trainees may choose government’s academic programs just like TESDA which offers free professional courses and where task is confident. Considering these alternatives, a conclusion is made that substitution is easy. Potential Entry of New Competitors The bigger the expense and other resources needed to enter the industry, the lesser the options that new competitors is going to penetrate the market.

In reality, building colleges and universities is costly mainly because it requires large investment of financial, human, technological and advertising resources. Taking into consideration this reality, the risk of new traders is very minimal. However , existing colleges or universities which in turn haven’t yet offered BALONEY Accountancy may be considered as potential new rivals. Those educational institutions might apply to offer the put in the future that could result to an additional competition. Elements that should be regarded as in identifying the potential admittance of new competitors are to understand the economies of scale and to establish item differentiation. The economies of scale stop entry of new competitors as it might lead them to cost disadvantage.

As an example, a new competition may be bad in the scale market bringing on more costs and less revenue unlike if this has a greater number of markets where the costs spent could possibly be compensated by the proceeds as well as the excess leads to more income. Similarly, the merchandise differentiation deters entry of new competitors. That states that once the brand image is created, then it can be difficult for virtually any other company to present new company into the industry unless they have low price and superior quality. Taking into consideration those problems, threats of recent competitors has to be at the moderate. Bargaining Power of Suppliers A strong technically may charge excessive prices for just about any act, efficiency, or services it renders to customers. A firm employing a merchandise orientation is chiefly focused on the quality of a unique product.

A strong has a high power in bargaining because it believes that as long as it is product offers high criteria and quality, customers might still get and consume the product. But in case of DYCI, depth of supplier’s power is at medium level. The school simply cannot have an increased increase in educational costs fees as the large percentages of their target market happen to be indigent learners and it keeps that in order to maintain its marketplace, the school should anticipate the needs and wants of costumers and satisfy these more effectively than competitors by causing the educational costs fees cheaper as much as possible because of its current target market compare to different schools that have very high educational costs fees.

Negotiating Power of Clients Bargaining power of customer is a ability to affect the setting of prices. Clients exercise more power when they are large-volume buyers, the value of product and services of someone otherwise or various other firms. The intensity of the bargaining power of customers of DYCI is usually medium. Actually there were raises on the percentage of volume of BS Accountancy students every school season, it’s continue to not material to make the consumers’ power large. Because of the cultural status in the customers, that they don’t have the financial ability or decision to switch to other universities who give high quality education with corresponding high expenses fees.

BALONEY Accountancy study course costs regarding P17, 867. 43 as a whole amount of tuition fee and other fees pertaining to first year students compare with other universities with reduced fees just like BSU, PUPPY DOG Sta. Maria, CSL, and more, but still the scholars choose DYCI where inbound first season students have large number inside the volume of COA enrollees for the reason that school provides quality education despite of the low expenses fees. Doctor Yanga’s Schools, Inc. College of Accountancy Wakas, Bocaue, Bulacan Advertising Mix (8P’s)| DYCI| MC| LCUP| 1 . Product| BALONEY in Accountancy| BS in AccountancyBS in Accounting Technology| BS in AccountancyBS in Accounting Technology| 2 . Price| Tuition Fee: Php 420. a couple of per unit| Tuition Fee: Php 552 every unit| Tuition: Php 687. 06 every unit | 3. Place| Wakas, Bocaue, Bulacan| Meycauayan City, Bulacan| Malolos City, Bulacan| 5. Promotion| 2. Tarpaulin * Leaflets 2. School Plan * Recommendations * Campus website| 2. Tarpaulin 5. Brochure * Official Website * Phrase of Mouth| * Tarpaulin * Sales brochure * Official Website 5. Word of Mouth| 5. People| 5. Professors are really qualified. 5. Professors happen to be CPAs. | * Teachers are skilled and a highly qualified. * Every Professors are CPAs and possess masters’ degree and/or tragique degree. 5. Major subjects’ professors are full-timer. * Professors will be competent and highly qualified. 5. All instructors are Certified public accountants, MBAs and Lawyers. 2. Half of the teachers are full-timer. | six. Process| 1 ) Fill out the Admission Kind at the Pupil Personnel Providers Office. installment payments on your Pay the entrance exam fee in the College Cashier. 3. Get back to the Student Employees Services Business office, present the receipt and take the entry examination plus the entrance interview. 4. Send the requirements put into long brown envelop to the respective College or university Offices. a few. Get a Certificate of Matriculation (COM) towards the College Office Assistant and fill out the needed data. 6. Get yourself a student quantity at the Registrar’s Office. six.

Submit the COM pay at least 50% in the total registration fee towards the College Cashier. | 1 ) Proceed to the Registrar’s Business office for approval of the subsequent requirements: Contact form 138 (Report Card), Qualification of Good Meaning Character, two 1x1 IDENTITY picture. installment payments on your Take the access examination at the Guidance and Testing Centre. | 1 ) Submit the following requirements towards the Registrar’s Business office: Form 138(Report Card), Original copy and Photocopy of Birth Qualification, Certificate great Moral Figure, four 2x2 ID picture. 2 . Take the University Access Examination. three or more. Have the interview with the Dean of Scholar Affairs and Departments’ Dean. | 7.

Physical Evidence| * College UniformMale: Violet polo and Black pantsFemale: Violet Jumper and Grilling with charcoal Gray Pants * Identification Card 2. Classrooms and also other school features * College or university Logo| 5. School UniformMale: White polo and dark pantsFemale: White long outter and black skirt * Identification Greeting card * Classes and other college facilities 5. College Logo| * Institution Uniform * Identification Greeting card * Classes and other school facilities * University Logo| 8. Personalization| Provides numerous case research and challenges solving to expose students for the true character of a situation and examine applicable rules and tactics. | * Competent and highly qualified professors are made offered to deliver top quality education. 2. Implement Retention Program. | * Put into action Computerized Accounting. * Put into practice Retention System. Competent and highly qualified instructors are made offered to deliver quality education. | Marketing Combine is the group of marketing equipment that the organization uses to pursue it is marketing targets in the marketplace. In service, marketing mix refers to the 8P’s ” Merchandise, Price, Place, Promotion, People, Process, Physical Evidence, and Personalization. The table above displays the comparison of the marketing blend the DYCI, MC, and LCUP. If the product is to be taken into account, MC and LCUP is more beneficial since it offer options intended for the target industry, that is to adopt BS Accountancy or to have BS Accounting Technology which in turn becomes a downside for the DYCI as it can only provide BS Accountancy.

Apparently, the industry will like schools that will provide all of them choices. Regarding the price, the prospective market may prefer schools which offer low tuition fee. In cases like this, DYCI contains a great prospect of obtaining the market since among the three, DYCI offers much economical cost for the target market. As regards to the promo, DYCI is regarded as the most hostile as picture in its advertising strategies including Advertising, in the form of tarpaulins and leaflets, Personal Selling through school plan, and Direct Marketing using the school’s recognized website. As regards to the people, teachers in MC and LCUP are regarded to be even more competent and highly qualified.

With regards to the process, students applying in DYCI is going through many procedures prior to admitting in the college, while in MC and LCUP, it only takes a number of process to get the entrance of students. Thus, the process for entrance is more convenient in MC and LCUP. Physical proof is the material part of the support. It also is a means of marketing communication. The physical evidences used by the colleges are the uniform, identification card, classes and other features and the company logo. Last is a personalization of the schools. Customization means adding services which will meet the market’s particular needs or choices. Each college has different personalization. In such a case DYCI targets providing its students with assorted case studies and problems solving to prepare the students for their future careers.

On the other hand, MC differs on its own from other folks by providing the scholars with competent and highly qualified professors that may meet the demand pertaining to quality education and also by implementing Retention Program. Similarly, LCUP provides the students with competent and highly qualified teachers, implement Preservation Program, and use Digital Accounting Program for education which makes it one of a kind from other folks. Dr . Yanga’s Colleges, Inc. College of Accountancy Wakas, Bocaue, Bulacan | DYCI| MC| LCUP| Strengths| 1 ) Affordable tuition fee 2 . Several scholarship applications 3. Ideal Location 5. Highly Qualified teachers 5. Quality education 6.

Continuously increasing income several. Availability of areas 8. Accessibility to speech and computer labs 9. Challenging course necessity (marketing strategy, research documents, case analysis) 10. Involvement of college students in various extra-curricular activities and programs 10. Strong student-faculty relationship doze. Affiliated with NFJPIA 13. Review in ReviewCenters is included in the Curriculum| 1 ) Tough Company Equity installment payments on your Competent and highly qualified professors 3. Major Subject Professors are full-timers 4. High quality education 5. Availability and sufficient quantity of Accounting and Accounting-Related Literature in the Library 6.

Triumph of students to exterior and inter-collegiate activities six. Affiliated with NFJPIA 8. Ideal Location on the lookout for. Having refresher subjects within the last semester of BSA Program| 1 . Hard Brand Equity 2 . Qualified and highly qualified professors 3. University Status 4. Implement Computerized Accounting System pertaining to Education your five. Affiliated with specific business and schools companies 6. 50 percent of the teachers are full-timers 7. High quality education almost eight. Triumph of students to external and inter-collegiate activities 9. Offers separate promoting department 15. Having refresher subjects in the last semester of BSA Program| Weaknesses| 1 ) Less full time faculty people 2 .

Unavailability and insufficient number of up-to-date Accounting and Accounting-Related Books and assessment materials in the College Library 3. Lack of Computerized Accounting System pertaining to Education some. Insufficient co-curricular Accountancy-related activities such as workshops and training courses 5. Too little rooms pertaining to Accountancy 6. Untrained members for Accounting Quiz Bowls and other intercollegiate activities six. Lack of interaction skills development program eight. Absence of refresher subjects inside the curriculum of BSA Program| 1 . Poor Marketing Strategy 1 . Absence of Electronic Accounting Program for Education 2 . Deficiency of communication abilities development software 3. Assessment in ReviewCenters is not supplied in the Curriculum| 1 .

Non-Strategic Location 2 . Insufficient quantity of updated Accounting and Accounting-Related Books inside the Library a few. Insufficient co- curricular Accountancy-related activities such as seminars and workshops four. Lack of connection skills creation program some. Review in ReviewCenters is definitely not included in the Curriculum| Opportunities| 1 . Potential course accreditation 2 . Application for School Status three or more. Potential parti to specific business and school companies 4. Potential enrollees by DYCI They would. S. Department and near by 5. Potential enrollees by nearby substantial schools having Accounting topics as Electives 6.

Market Demand for BSA graduates 7. Potential giving of BS Accounting Technology| 1 . Potential affiliations to distinct business and school organizations 2 . On going accreditation for IQUAME 3. Potential enrollees via MC H. S. Department 4. Potential professors via MC Graduate student School Department 5. Industry Demand for BSA graduates| 1 ) Industry With regard to BSA teachers 2 . Potential enrollees via LCUP H. S. Office 3. Potential professors coming from LCUP Graduate student School Department| Threats| 1 . Establishment of new institutional schools 2 . Close competition with other colleges and universities out and in of Bulacan offering BS Accountancy 3.

Firm competition with TESDA, vocational and also other in demand training like BSBA, BSIT, BSHRM and others. four. Pursuance of K12 educational system inside the Philippines| 1 . Establishment of new institutional universities 2 . Position of Compete with Schools will be near the grounds 3. Firm competition with TESDA, professional and other widely used courses just like BSBA, BSIT, BSHRM while others. 4. Pursuance of K12 educational system in the Philippines| 1 . Business of new institutional schools 2 . BSA providing by Bulacan State University 3. Company competition with TESDA, vocational and other in demand courses just like BSBA, BSIT, BSHRM and more. 4. Pursuance of K12 educational program in the Philippines| Strengths Doctor Yanga’s Schools, Inc.

School of Accountancy’s major strong points are numerous affordable tuition fee, scholarship applications and ideal location compared with most of the various other colleges and universities in and out of Bulacan. Despite of having affordable tuition, the school continue to caters an excellent education pertaining to the students mainly because even though the College of Accountancy of DYCI was only established upon 2005 compared with others, the college has already made CPA Board Examination Passers for 2 consecutive years. The students will be being taught to make and solve program requirements including marketing ideas, research documents and allocate of case studies to get the students to enhance their conditional skills and to learn distinct techniques and approach to fix business and financial problems.

Most of the instructors of DYCI’s College of Accountancy will be masters in their own fields, accounting professors are all Certified public accountants and most of the accounting professors were participants and part-timers of high level and well-liked universities just like University in the East, Istituto superiore de Manila University, Entre ma Salle College or university, and others, in which in, what these professors learned from the graduate colleges are becoming shared with the students. The school has strong student-faculty relationship, exactly where in the teachers are always encouraging the students to provide their best on a regular basis and to improve their assurance and target themselves in studies. The school offers many scholarship courses to give chances to deserving but less fortunate students for them to enter and handle college that help the students in transforming their particular simple lives into powerful and motivating stories and to make their dreams inspiring realities.

The school provides strategic position because it is along Mc Arthur Highway and it is easy to move and find their location for individuals who want to inquire in fact it is near via different cities and cities of Bulacan like Bocaue, Sta. Karen, Marilao, Meycauayan, Balagtas, Guiguinto, Malolos, and more. BS Accountancy students of DYCI are also definitely participating in the seminars, discussions and other extra-curricular activities, through these, the students will carry out towards wholistic development and integration in dynamic world as useful members of the labor force, likewise the students will gain understanding of the real world of accounting, the opportunities they will grab after graduating and passing the CPA Plank Examination and all the benefits and advantages they will could get.

DYCI has also talents with comes to facilities for instance a big and conducive Collection, Audio-Visual areas, covered the courtroom, several comfort rooms, foodstuff court, scholar lounge which is a Wi-Fi region, medical and dental medical center, science, presentation and top quality computer labs, and accessibility to air-conditioned bedrooms from other schools and L. S office. Weaknesses Regardless of the multiple strong factors that DYCI’s College of Accountancy has, it continues to have imperfections and weaknesses that are needed to be develop and pay interest. First is that most of the instructors are only part-timers that can loss the advantages that the college and students could get from having full time instructors.

This influences the plans of the pupils since part-timers are only accessible to have class during saturdays and sundays and past due hours which can be practically not really that easy for the students, therefore it results an unorganized schedules for most of the college students. Due of getting more part-timer professors, members for Accounting Quiz Containers and other inter-collegiate activities were not getting place in the accounting competitions because they terribly lack full time teachers be their very own trainer, what they only have happen to be part-timers who may have specific routine for their subject matter and they will not go near DYCI if they have no classes. Contrary to other universities and colleges which are allotting time for the review and training with their participants by appointed fulltime professors.

The perfect solution for these two weaknesses can be hiring more full time professors by using the Durability Number 6th of DYCI which is having continuous increasing income because of increasing populace of Accountancy Students every year. Lack of conversation skills creation program is another weak point in the college. Even though accountants happen to be office individuals or constantly facing accounting materials just like ledgers and journals, conversation and speaking skills continue to be important for accountancy students. A study about the communication skills of accounting graduates entitled “An Examination of the Organization Communication Expertise Needed simply by Entry-Level Accountants was performed by David S.

Christensen and David Rees of Southern Ut University which usually state that “Recent surveys of employers of accounting teachers confirm that conversation skills are very important in planning students to work as accountancy firm (Lee and Blaszcynski 1999, Lau and Rans 1993). Lee and Blaszcynski selected Fortune 500 executives with regards to skills needed by entry-level accountants. Seventy-one respondents felt that accounting knowledge was most important, with communication abilities second. Likewise, in a review of accounting alumni, Lau and Rans reported that communication abilities were positioned more important to career accomplishment than sociable skills, perceptive ability, technical accounting know-how, and basic business understanding.  The curriculum of the college just includes English language subjects about writing and absence of speech and communication subject.

Despite the fact that the students received the chance to wait in front of the class through reporting or perhaps case study security, still, the courses for interaction is too little. The students nonetheless find speaking and writing in The english language entirely difficult. The answer in this problem is applying communication expertise development system by using the Durability Number eight which is possessing a speech lab. Another weakness of DYCI’s College of Accountancy can be lack of computerized accounting systems for education compared with different institutions who have offers digital accounting and BS Accounting Technology. DYCI has laptop laboratories with updated and quality set of computers, hence the college of Accountancy may revise its curriculum for I.

Big t subject to be related with accounting and to be a little more productive. The school can put into action this by utilizing their big income or funds. Although the school provides a big and conducive School Library, even now, it does not have available and satisfactory number of updated Accounting and Accounting-Related Catalogs review supplies. This is an essential area because Accountancy students do not just gain knowledge from their professors nevertheless also coming from reading distinct Accounting ebooks that could help them to further understand accounting lessons and also availability of review supplies is significant not only for 5th 12 months student but also for all level to have advanced readings.

The college could get hold of this simply by asking free of charge books coming from NFJPIA or perhaps by buying latest quality books for accounting, accounting-related books and review books. The college can join the relevant seminars that will be arranged by the NFJPIA and the JPIA officers of school of Accountancy could established workshops where in the pupils could gain knowledge and benefits. Having not enough classes owned by college is another weakness of COA. The faculty only features rooms as its officially owned classrooms. It is not workable intended for the 2 hundred plus students which can be experienced especially during make-up classes and assessment period which usually college finds it difficult and time-consuming to watch out for a empty room to do the makeup class since it is out of the schedule.

This matter can be solved by making a well distribution of classrooms of other programs and even the H. T. department to maximize the use and accommodation of all classrooms which is Strength number 7 of DYCI. Possibilities The College of Accountancy has large quantity of opportunities that will aid the population of Accountancy greater and will further improve the quality education that the school is offering. The application for having University Status of DYCI and the training course accreditation may provide advantages of the school. It may bring wider job options because a respected university provides bit of an advantage over the others in the employment market.

As employers have this perception of the pupils getting the exceptional amount expertise and expertise from the certified courses or perhaps schools which will mean that students are more proficient to get the job done. Organisations would also believe that learners are able to handle the pressure because they will came from an extremely competitive college or university. Furthermore, many people have high regards intended for accredited classes and colleges and this units the students apart from other people. Second is getting a high quality education. A course or college that is approved means they may have met the criteria that the Commissioners of Higher Education has collection. A school may never end up being accredited having a poor education system of course, if they terribly lack the necessary facilities to improve a scholar’s mind.

Universities such as Harvard, Yale, and Columbia University have the cutting edge facilities and possess the best education system. You can also find the finest teachers members in their school. These universities are one of the top accredited schools throughout the world and it is no wonder so why students imagine entering all their school environment because of the volume of knowledge, teaching and expertise that you can learn from them. Accreditation will lead to easier rassemblement to specific business and school organizations not only here in Bulacan although nationwide and even worldwide, through these rassemblement the reputation of the school can raise and could bring competitiveness for the college.

There is a excessive probability that high school graduates from DYCI would consider their tertiary level in the same university because they are currently comfortable with the surroundings and they will not be needing adjustment as well as the fact of getting 40% discount in college tuition fees as well as the top 10 of obtaining 100% low cost for the high school alumni will persuaded the students being more sensible and to analyze college in DYCI. High school graduation graduate from local schools will provide potential since there are many students who do not want to study in considerably schools. The faculty can make strategies, strategies and action to get the potential enrollees from large schools having Accounting topics as Electives to give these people the knowledge regarding the benefits and opportunities they could attain after graduation Accountancy after passing the CPA Board Examination. The strongest chance of getting Accountancy courses is the fact it is sought after in the industry. As typically the case, business and engineering premier, plus all those earning levels in technological fields, which include computer science, are many in demand on the bachelor’s degree level, inch writes the National Association of Colleges and Employers (NACE) in its “2011 Job Outlook”. While some studies break down which in turn degrees happen to be most well-known nationwide, NACE’s study is unique in that that polls employers and asks them to outlook their hiring intentions. The Number 1 popular course is definitely Accountancy and next is Financing. The part of the record is displayed below. In-Demand Degree #1 , Accounting Knowing how to see and balance a financial chart could be useful when promoting yourself to firms.

When asked for your skills, you’ll be able to act in response confidently that you are well-versed in the latest accounting theories and practices and know how to utilize most current computer software. In-Demand Profession Prospects: Employment opportunities pertaining to accountants is going to rise twenty-two percent through 2018, in line with the U. S i9000. Department of Labor. Strongly related jobs include price range analysts and loan officers. Related Careers and Typical Salaries: * Loan Official: $65, 900 Accountant: $68, 960 Budget Analyst: $70, 660 Desired Degree #2 , Finance Want to impress high-level business employers? Comprehending the markets and exactly how businesses raise