Urban outfitters sears or wal mart term paper

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Uniqueness for these organizations signals uniqueness. In a innovative and individualistic society just like America’s, uniqueness has cire and worth to the buyer, so any kind of fashion item that can express this uniqueness will also possess value.

Exclusivity also has value because of its scarcity. This is a simple supply and demand equation. The price of a good (its value) is related to the necessity for it plus the supply of this. When demand is higher than supply, the cost increases. Thus, by handling the scarcity of items in the marketplace, any well-known or high quality items will probably be subject to supply constraints. The consumers of Urban Outfitters know this, and react by if, perhaps scarcity. They purchase the item quickly, with the knowledge that they may or else lose out on the opportunity to do so.

The 3rd reason why exclusivity is important is because of the adrenaline excitment of the quest. This psychological characteristic is specially prevalent amongst female fashion shoppers in Urban Outfitters target demographic. Many users of this demographic enjoy the act of searching, and enjoy a lot more finding a thing special. Something loses it is specialness – its food appeal – if it exists in multiple copies on a store tray. When there exists only one of the item, it is a better get, and there is even more excitement to the capture with this prey. This kind of increases the worth of the good to the consumer.

4. For some consumers, including those in Urban Outfitters’ target market, searching is a form of entertainment. The fundamental premise of entertainment is known as a means to complete idle time. For many customers, shopping floods that role. As with many forms of entertainment there is a expense attached to buying, although in the matter of shopping that cost is optionally available.

There are portions of the marketplace for which shopping is not entertainment. For those buyers shopping is merely undertaken as a necessity, when ever there is a particular need that must be filled. For other buyers, however , searching is taken on whether there is a pressing require or not. It can moderately be asserted that most consumers in a shopping center at any given time may want some things, yet few include a genuine and pressing want. This is especially true of clothing shops, fashionable kinds in particular. Downtown Outfitters is not in the industry of featuring basic clothes to those which has a pressing want – it gives you an entertainment experience shopping design, the “hunter” facet of merchandising and the constant rotation of clothes to provide a fresh knowledge on every go to. For City Outfitters as well as the firm’s clients, therefore , shopping is a form of entertainment and the company especially does not focus on any buyer for to whom shopping