The management system of haier

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Chinas Haier group has an exceptional management system. The study report talked about “Haier Business was founded in 1984, is among the most valuable brands in China and gradually developed into a national super-large enterprise. ” ( Xu, Jin, Mei, 2011). The CEO of Haier organization adhere to the people-oriented, innovative ideas to control the company. The achievements of this decision has laid a solid basis for Haiers future creation.

The rest of the paper is usually organized as follows. The second section explains why Haier’s management is important to get economic prosperity. The third section presents the weakness and solution from the company administration model. Your fourth section research and analyzes the problems facing Haier Group in the future.

The goal of this conventional paper is to create Haier Group Management system since it represents the first known Oriental brand. It may achieve today’s success primarily depends on its management system, so I would like to provide a brief introduction.

Main body system

Today, Haiers success is undoubtedly because of its many strong points. Haier Teams innovative method mainly depends on the practice of Haier Group and experience derived. The researcher submit the assumptive framework in the emerging fresh paradigm of total development management (TIM). （Liang, Zheng, Xu, 2004）. From this, managers realize that the implementation of any management system can easily improve the business management level and the awareness of enterprises. This is a big benefit of Haier Group-brand reputation, Haier strenuously establishes their product company reputation, to assure high-quality products and high service. For example , the product maintenance period, the general item maintenance period is 3 years, during which you will discover any difficulties with any goods Haier would be the warranty, even if the distance can be far away, can do their best in order to meet customer needs. Some articles point out that “Haier has 62 vendors and more than 30, 1000 outlets globally, in more than 100 countries in the world to broaden kids of the brand. inches (Wang, 2002). Therefore , Haiers brand picture is deeply rooted in peoples hearts, many users will advise the Haier brand in front of large audiences, also will will buy back Haier goods, so Haier brand were now being widely known.

Similarly, Haier can develop into such a sizable enterprise, which will also appeared a variety of weaknesses. Chinas poor transportation, distribution, and price tag infrastructures also make that expensive to supply goods everywhere over the large nation. ( Zeng, Peter L. 2003). To start with, the more critical drawback is that Haier item marketing can be not very well considered in remote areas, despite the high cost, but the remotest areas nonetheless very much will need Haiers items. However , Haier Group simply consider the present state of customers, and did not seek solutions. Second, Haier evaded the industry leader, for 5 years, it just attaches importance to the sale for compact fridges. ( Zeng, Peter T. 2003). Haier is not paying enough attention to promotion, it is only focused on publicizing the most famous refrigerator. In recent times, Haier has also launched a number of ancillary goods, such as pharmaceuticals, computers, mobile phones and so on. Nevertheless , the visibility of these items is poor, some items have not also heard of, and there are no corresponding ads. This has led to deficiencies in competitiveness in neuro-scientific Haier furthermore to fridges. Some experts have realized that brand standing through the increase in product top quality and consumer value. (Hansen, Tan, Gal, 2012). If perhaps Haier cannot find a solution to this problem, the future development of Haier company will very likely be highly unfavorable. Haier is also not able to better open up new market segments.

The measure to cope with this weak spot is the carry out of ICT. Some research workers have shown that ICT refers to enterprises within an application of information resources and technology capabilities”（Liang，Zheng，Xu，2004）. This is the system of multi-level marketing (MLM) potential, and this relies on clinical and scientific means to broadcast. Excellent information technology can effectively improve the promoting ability of enterprises. It requires to make a fantastic advertisement or a picture to attract the attention of the masses, to achieve the propaganda power. “Haier Group is a pioneering enterprise, the characteristics would be that the management composition is relatively soft, can right away respond to market demand. “(J. Acs, 2006) Although Haier managers never have been conscious of this, as well as its publicity unit still stays in the classical part, It strongly habitual reactivity may able managers better master and focus on the Internet technology of multi-level marketing (MLM), MLM is going to enable corporations to increase the range of revenue and manufacturer reputation. It is going to benefit the organization.

Yet , Haier when confronted with opportunities will likely face a challenge, which is inescapable. The current analysis illustrated that since the the majority of products source exceeds require, the same industry has more powerful competition. inches (Wang, 2002). After the diversification of the Haier center of gravity will probably be assigned in numerous areas, not anymore just for the appliances. Peer home appliance competitors is going to reduce costs to draw more vacationers, which means that Haier will encounter the pressure of home and foreign competitors. Many people do not refuse that this is indeed the disadvantage in the Haier group, and even this weakness has become profoundly impacting the Haier group. In the event the Haier group does not seek out measures to resolve this problem, it will be awful for the future development of their group. The study indicates that Haier Groups CEO believes virtually any challenge may be overcome. (Zhang, 2007). The main reason for this is the early Haier Group underneath his management struggle against difficulties and obstacles, therefore , he thinks that so long as the use of the right management system, should be able to face the challenges smoothly.

Conclusion

In conclusion, Haiers group is able to be successful, which in turn depending on the management system. Along with which, management also gives a lot of economic benefits to Haier company. Nevertheless , it has a few shortcomings, Haiers group advertising scope is usually somewhat limited, the promozione department should also strengthen. However, Haier has its own challenge to face, it should work harder to solve their problems in order that it can place a better base for its foreseeable future development.