The two external and internal problems influence how the company decides to operate.
The external concerns will, obviously remain similar for all the players in the market. With regard to Marks & Spencer, we can categorise them as follows: ExternalInternal Marks & Spencer have got recognised that they can haven’t replied quickly enough to consumers’ changing requires and tastes. For instance, their clothing range – specifically womenswear – has suffered coming from lack of originality.
It would not represent the present day woman’s taste for a more casual seem. Similarly, inside the food section, although they have got retained their particular market situation, sales had been less significant – which means that competitors will be quickly finding up (Interim outcomes presentation 2004). Currently, Signifies & Spencer are planning to put in the business with new, clean ideas and products, specially in their clothes segment – both women’s and men’s range. A number of the actions staying taken, since outlined inside their 2004 Twelve-monthly Report (Chairman’s Statement), happen to be as follows:
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