Swot analysis and promotional strategy for kozy

Healthy Foods, Customer Perception, Personality Analysis, Refractive

Excerpt via Essay:

SWOT EVALUATION AND ADVERTISING STRATEGY FOR KOZY SHACK’S

SWOT analysis to get Kozy Shack’s refrigerated pudding business

Kozy Shack, a firm, dealing with the manufacture of rice Pudding has embraced substantial growth and growth in its revenue. The Company is definitely, however , faced with a challenge with increasing competition in the market with a majority of them targeting the Kozy Shack’s core industry – the adult industry in the pudding industry. This paper presents Kozy Shack’s SWOT analyzes, the company’s industry structure and strategy perfect for the company.

Talents

Increasing income base; the business has appreciated increasing volumes of profits owing to increasing demand for their produce. This allows the company a chance to increase it is capital foundation and endeavor into the most innovative strategy of meeting consumer needs.

The product’s uniqueness; Kozy Shack’s pudding is definitely traditionally made with no artificial ingredients and preservative. This is certainly a unique choice feature that competitor’s product don’t possess. The company can be thus able to attract a consumer who is informed of top quality and wellness.

Consumer comfort; Kozy Shack’s product provides the consumer the ease of availableness thus building a preference within the consumer. These products are available in a wide range of choice based on location as well as size. This kind of choice explores the active features of the buyer.

Location; The business has syndication networks throughout the United States and Canada letting it reach even more customers.

Weaknesses

Changing customer perception; A challenge in changing consumer understanding of Kozy Shack’s mainstay product – refrigerated grain pudding – as a treat. Rather it is food and even more nutritious than yogurt.

Low brand recognition; The company’s brand though widely distributed is definitely not popular in the market thinking about the competition that faces from its archrivals.

The labels; Kozy Shack’s product packaging would not reflect the caliber of the product, consequently , compromising you’re able to send ability to industry the products on the shelves.

Limited shelve life; When compared with other goods, the shelve life of pudding is merely 60 days thereby limiting mass production and requiring an extremely efficient distribution network once produced.

Options

Growing choice for fresh tasting chilled pudding;

Larger Consumer cash flow and occupied lifestyle; Higher incomes present an opportunity to explore higher income since the changing consumer income meant that the organization can adopt a higher level of demand for their particular refrigerated items.

Threats

Elevating number of Rivals; Kozy Shark is faced with a rising range of competitors going into their core market, and this is likely to give up on profits for the organization

Dairy Industry Segmentation

The proper segmentation with the dairy companies are a division between the little one’s market, the adult market, and the relatives market. The segments give a distinct measure of preferences defining the usage patterns and therefore the packaging to get the dairy food. The Children’s market section is completely outclassed by yogurt products which might be considered nutritious for your children. The kids market reveals a preference by children for the products owing to the enjoyment associated and a desire for the mother’s owing to the dietary values.

The adult market is dominated by pudding such as the rice pudding by Kozy Shark. Industry segment usage pattern is definitely dictated by the convenience the merchandise offers thinking about the busy way of life of an common American resident. The mature market part is also influenced by the taste preference where the individual is regarded as more alert to the taste as opposed to the health facets of a product. The family market segment relates more for the sharing feature and the level of the product. This kind of segment is actually a combination of both the children portion and the adult segment. The preference just for this segment is the quantity of the product that makes it likely to share. The other aspects of the products such as taste, thrilling health perform a factor with this segment likewise.

Kozy Shack’s Target Market

Kozy Shark’s market for its product is the larger American population whose desire leans on fresh flavor as well as convenience in get. The target market for Kozy Shark may be the adult marketplace with substantial income getting comprising of women aged between 25 to 54 years. The company’s product is considered to be a premium product owing to it quality in flavor and quality. The product is usually destined in order to meet the need of financially capable people who have a busy life-style that only permits them to select products that afford them convenience.

The company also focuses on the children and family marketplace through the presentation of the item in in a different way sized plans. The products are packed in family-sized deals to allow for writing or in small attracting children deals. The small children packages pay the company to offer a mixed range in their flavour to provide the different tastes and preferences. The relatives pack worth is also taken on by junk food enterprises since an overall economy serving the rest. The target marketplace in the relatives value pack also widens the market pertaining to the company through distribution.

Kozy Shack’s Setting Strategy

Due to the company’s merchandise nature penalized a perishable product and it potential in the market the business has opened a number of development branches and outlet across the nation. This forms a division network to serve in accessing the marketplace and achieving affording the consumers the desirable convenience in getting at the product. The nation-wide precise location of the company’s branches also guarantees a closeness to the market allowing production to be taken on in suitable quantities thinking about the products life. The company is likewise in a position to gauge the market demand in period and plan for the ideal amounts to produce within a different position as opposed to making for distribution in different spots. The planning for production in various regions permits also pertaining to flexibility to modify production based on the market tendency (Kotler, Armstrong, Brown, Adam, 2006)**.

The regional placement of the business and its manufacturer also allows the company to understand better the several market it acts and differentiate the consumer personal preferences. This understanding of the market reveals an opportunity for the company to customize many in accordance with the market needs and the consumer preferences without diminishing the other unaffected marketplace or changing the overall company strategy (Gurau, 2008).

A wider circulation measure for the company’s item should be considered. The corporation can form a partnership having a local supermarket, convenience and meals outlet retailers to make their very own product offered. The alliance can include a special discount upon purchase volumes where the retailers are given a higher discount upon bulk buy. This will make the products available to the majority of the retailers and food outlets in a location. The corporation will hence embrace larger revenues in the sale and increase their consumer’s reach through the distribution networks.

Brand Awareness

Additional to increasing the amount of outlets with the company’s merchandise the company should consider developing a fresh attractive package for their merchandise. Packaging from the product contains an aspect of advertising that draws attention to the consumer. An attractive package on the shelves is likely to be selected by a first-time customer therefore the company should consider the package’s attractiveness (Henke, 2007). With all the package becoming attractive to new customers, the corporation will adopt the new with regard to their item and since the product has a wonderful fresh preference the likelihood of duplicate consumption can be sustained. Appealing packaging is likely to stick to mind for customers, and this will ensure that every time a customer sessions a store with the product they will consider the product for purchase

You can actually product is reduced product and the packaging ought to reflect the product quality inside. Out of this perspective, it truly is thus critical that the company builds up a bundle that is reflecting of the benefit attached to the merchandise. The children deals should also end up being reflective with the fun bit that kids associate with their preferred items. A consideration of animating the packages to make them more attractive would go far to affect children demand the product. The association of the product with popular cartoon character will likely go a long way to remind the purchasers of the item. Product holding to well-liked characters can be useful for increasing the marketplace awareness for the product and sustain their presence inside the consumer’s head (Michael At the. Porter, 2008)

Promotional Strategy

To help in building the items image on the market, a higher level of promoting and advertising should be considered. To influence require by the end consumer the company can easily consider supplying free selections to the buyers who choose the family load up value. The free sample will need to give the customer a feeling of understanding for their expenses as well as motivate repeat client (Henke, 2007). Since the business has diverse packages, a consideration for the small package offered as a campaign to the acquiring the big load up will give the client an idea that they can enjoy the product in smaller sized package likewise.

The company also needs to consider marketing the product on the web, audio, and visual press.