Selvbestemmende vodka essay

Absolute Vodka: Defending and attacking to get a better location in the global vodka marketplace.

1 . Which in turn alternative sales strategies does V&S Absolut Spirits have to maximize its business for:

As V & S mostly (and deservingly so) concentrates on Brand promo and understanding, it performed comprehensive advertising campaigns which aim to etch the brand and its picture in the back of the consumers mind wherein if they think of Vodka they right away make the reference to Absolut.

(a)Absolut Vodka in the united states?

It is mentioned by Bengt, President of V&S Afgjort Spirits, the market share of Absolut Vodka in the US provides reached saturation point.

-One option of countering the case is with a great aggressive forwards attack on its leading competitor ” Smirnoff. As the trend amongst US customers has altered to ‘drinking less nevertheless better’, Sixth is v & T Absolut should focus on advertising their drink as a cleaner and genuine alcohol (Super-premium) in comparison to the American Smirnoff which can be just a superior alcohol.

(b)Absolut Vodka in Europe (including eastern Europe)?

-Locally produced alcohols just like Stolichnaya and Moskovskaya are just considered ‘Brands’ when exported. As such, Versus & H marketing staff should effort to promote Absolut as an up market company preferred above ‘local vodka’.

(c)Absolut Vodka in other elements of the world (including eastern Europe)?

-Viral movies are taking the cyber world simply by storm and therefore are universally accepted by online users of all ages. Sixth is v & T should turn to engaging the masses by promoting Afgjort as an innovative and trendy company as opposed to the competitors.

2 . In which area (country) on the planet would you advise V&S Absolut Spirits to allocate even more marketing solutions?

Europe (including Eastern Europe) as a main portion of Vodkas drinkers are located in this region, likewise given that the US market share offers reached vividness it would be unnoticed to set aside any extra resources to this market.

three or more. Does Uindskr?nket Vodka have right competences for achieving international success for its Absolut Cut?

Certainly. The flavoured beverage with reduced sweet taste is usually aimed at a much more mature demographic.

4. Which in turn new geographical regions do you recommend intended for the internationalization of the Absolut Cut?

The market since it is known for their trendy night cubs and rage parties.

you