Segmentation targeting placement essay

Today, Segmentation, Targeting and Placement (STP) is actually a familiar ideal approach in Modern Marketing. The STP FOREX model was useful for all of us to create marketing and sales communications plans. This helped us to prioritise propositions then develop and deliver customised and relevant messages to interact with different audiences. This is a group rather than item focused method of communications which will helps deliver more relevant messages to commercially appealing audiences.

SEGMENTATION

We recognized bases to get segmenation;

Determined crucial characteristics of each market part.

MARKET PART:

Segmentation is done on:

1 demographical factors: age young people (young people and mid-age 40-50 years) two occupation / purchasing electricity: young people/students, businessmen, commuters, airport direct/ indirect employees 3 air-ports: hub, a lot of international stopovers (not to long)

We concentrate on:

Travellers with pain: / stops, delays, rejected boarding.

Holidaymakers without hassle, arriving at the airport well in advance. Departing travelers with morning hours flights, spending the times in the airport terminal. Employees at the airport: / taxi drivers, employees sponsor institution, NCC. The consumers who will be simply interested in this accommodations culture and they’ll come to try out it

FOCUSING ON

We examined potential and commercial attractiveness of each sections;

1 young adults / mid-age (20-50)

2 entrepreneurs /commuters (they will use the work-relax region in pebble) 3 air-port direct/indirect personnel (they will use the pebble to relax)

Analysed the market segment we certainly have realized that this product will have competivenes in Italy,.

We all will put into Milan (Malpensa) and Bergamo ( Orio al Serio) So , all of us focusing on clientele who will become directly for these air-ports.

POSITIONING

” We designed detailed item positioning for selected sections; ” Developed a marketing mix for each selected segment.

First of all our start-up remains to be not around the territory/market, thus we would not have a direct response from our customers which includes customer’s pleasure surveys (we only would some pre-sale surveys). Yet we want to situation our firm as a low-cost, easy to use, flexible and on the go. Zzzleepandgo is a initially installation in Italy.

The rationalization and containment of space allow you to move the facilities inside the places of interest with no hindering the performance of normal activities and the flow of individuals.

ZZZleepandGo on its own as a remedy able to fully understand the trend and its potential offered by the concept of showing, offering services with large added benefit to the community. The solution suggested by ZZZleepandGo constitutes a genuine killer application in the world of food as quick, flexible and low cost. The simplicity and the ground-breaking concept of IoT (Internet of Things) through iBeacon. The scalability of the system is maximum both from the technological and commercial conditions, thanks to the available structure with the platform plus the multiple situations of program and the use with other organization services (cross-selling)

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