It truly is anticipated that this crisis can lead to reduce demand for many different products, Dieleman and Kamal (2009) surmised. This means the surroundings Rodamas must now operate in is definitely one that is increasingly competitive.
Strategic Alternatives for Rodamas Group
There are a variety of strategic alternatives Rodamas Group can easily consider to cope with the rising threats and take advantage of the forthcoming opportunities with the new business environment within that this organization must operate. Of course , one likely alternative is that Rodamas Group simply retains their current business model. That they continue to look to partner with international companies for the manufacture and syndication of Indonesian made products. Although now foreign companies can totally own a organization in Philippines, Rodamas presents unique rewards with their abilities and experience that could be of benefit to multinational businesses.
However , because Mucki Suntan has understood, the organization will not own any kind of proprietary competencies. Rodamas Group had offered off a lot of their smaller business units. This could facilitate one possible strategic option of centering on a single business line this individual already got in place. Nevertheless , Mucki Bronze decided this would not certainly be a viable option since every one of Rodamas Group’s businesses got natural limitations to progress. In addition , he was concerned about the instability in the Indonesian economic climate, and the need to diversify to reduce this risk (“Dieleman Kamal, 2009). Adding all of Rodamas Group’s eggs in one holder could spell disaster pertaining to the company, should the chosen market fail.
A 3rd strategic choice Rodamas Group may consider is growing their own main competencies. These types of core competencies could then be used in a variety of businesses. Though Mucki Bronze felt this would be a good solution, having been not sure his organization had core expertise that could be employed in this option. That did not have technical r and d expertise, needed to be a competitive independent manufacturing unit. There was as well the added complications of the non-competition clauses Rodamas Group experienced with its current partners that prohibit it from doing business in sectors it was previously operating in. Rather, Rodamas Group was simply well-suited to producing straightforward products. Dieleman and Kamal (2009) remember that this is an extremely competitive industry; however a number of other Indonesian companies had been successful producing goods as diverse as clove cigarettes to basic toiletries. However , as noted, this is already a very competitive marketplace and the low barriers to entry show that this competition is likely to enhance.
Focusing on property development and management is yet another option Rodamas Group might consider. In this manner, the organization could focus on a market that was low-tech. Particularly, Mucki Tan considered the business office rental sector. The office building the organization held had converted from being located in the middle of terme conseillé rice areas to the middle of a growing Jakarta. The home could be converted into office systems and the business could make revenues through office leases in the properties they’ve constructed, as opposed to merely building properties to sell directly upon achievement. A past real estate job was done jointly between Rodamas Group and Sumitomo, one of the business Japanese companions, and this opportunity was good. However , once again with the unstable Indonesian economy this could be dangerous. In addition , there are many larger players already in the real estate part that Rodamas Group will have to compete against. Obviously, Mucki Tan’s lack of experience in the sector will be a weakness for the organization, and the brand name of Rodamas Group was not established. Not to mention the present tax system in Philippines which makes this plan unfavorable. There is an predicted tax structure, which could be a factor in the near future (
Dieleman Kamal, 2009).
Of course , Rodamas Group may transition into labor-intensive manufacturing, according to Dieleman and Kamal (2009). One drawback to this strategy is China’s strong occurrence in the industry already. However , various multinational companies prefer to distributed their suppliers out coming from different countries, to minimize risk. If Rodamas Group may meet the value and top quality aspects to be competitive, it may receive a percentage of the sector. Much like the real estate property option, Rodamas Group would not have much experience with this kind of sector. There is concern the fact that company didn’t be able to handle the varied requirements needed for the industry.
Rodamas Group can adopt a strategy of internationalization, undertaking foreign direct expense. This would help protect Rodamas Group by economic problems that were specific to one nation or location. However , the corporation does not have the human resources ability to effectively establish itself upon foreign dirt and effectively compete. But, there are fresh opportunities obtainable globally, due to current monetary challenges, which may still makes an attractive option. To help reduce risk, and enhance obtainable human resources capabilities, Rodamas Group could internationalize through a partnership, with someone with who they already have a relationship. Helping current partners, such as Japanese Asahi, build manufacturing away from their home region could help the organization develop regional manufacturing features. The primary problem with this strategy would be the heavy reliability on Rodamas Group’s spouse in making the venture a success. Rodamas Group’s experience with a lot of Japanese managers made these people doubt that regional decisions could be made effectively and that the company can be bogged straight down in paperwork (Dieleman Kamal, 2009).
A last strategic option Rodamas Group could consider, Dieleman and Kamal (2009) put forth, would be to purchase existing manufacturing organizations that currently of created or accredited a technology. Business purchase could be the ideal way to expand and get core competencies. However , Mucki Tan did not find an appropriate business, in the right selling price, in Dalam negri. One tiny manufacturer the corporation tried to order saw Rodamas Group’s give rejected, since it was perceived to be lacking. Instead, the business remained inside the control of your bank.
Recommended Technique for Rodamas Group
The recommended business strategy for Rodamas Group is based on the organization’s current core expertise, their current strengths, and opportunities to grow their key competencies. Initially, to date there exists one set of expertise at which Rodamas Group is truly good. The organization’s current success is a result of this reason, as it is what sets them apart from the other competitors in the market. Their principal competency is based on helping foreign countries set up themselves in Indonesia. Though Rodamas Group may consider itself an importer, manufacturer and distributor, what it truly is a facilitator of organization. The company’s major role has been to handle community management personnel, as well as deal with the connections with the Indonesian government and other local players. Mucki Tan has developed a very good, personal network in Philippines. As many international organizations understand, these cable connections can be crucial to the effective establishment of any business within a foreign nation. It’s not necessarily what you find out always, yet instead is actually oftentimes who have you know.
Rodamas Group’s key competency is usually consulting in the establishment of companies in Philippines, and should certainly be a primary proper focus. Rather than partnering with multinational companies, Rodamas Group needs to take them on because clients. Since noted before, Indonesia can be enjoying significant growth and lots of companies are likely to want to take advantage of this, especially with the new control allowing overseas companies to have 100% of companies.
The second part of the organization’s approach should look to one of all their current advantages in their terrain asset. The currently refurbished factory space that has now become primary Jakarta property should be additional developed. Building office space and leasing it out is the best way to obtain steady, long lasting cash flow for the organization, while it pursues different objectives. In this manner, the company additional diversifies all their holdings. That is not mean Rodamas Group ought to purchase even more land and create multiple work place complexes, however they should definitely employ their current assets to their fullest potential.
The third prong of this suggested business approach is a hybrid of two alternatives already discussed. Rodamas Group ought to expand internationally; however , they need to do so through existing business buy. As mentioned, Mucki Color was struggling to find a suited business to purchase in Dalam negri. With the current economic problems being faced globally, Rodamas Group is likely to find the perfect business at the perfect price, outside their own borders. Not only will this kind of give the organization proprietary expertise, but it will likely help the firm diversify geographically. Given yesteryear economic difficulties that Indonesia and the Hard anodized cookware region features experienced, seeking to expand into the Western world through acquisition may help protect against a repeat of those localized difficulties. Furthermore, given the effect the economic crisis has had on the , the burkha, in general, Rodamas Group can find a business for an incredibly sensible price.
Rendering of this Approach
To implement this three-prong strategy, there are many things Rodamas Group should do. 1st, the company should change all their business objective and their mentality
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