Review of related literature

Kids, Community Physical violence

According to UNICEF (2017), almost a billion of youngsters from around the world are vulnerable to violence. Total prohibition of corporal consequence, necessary for self-discipline, at home is usually implemented just by 70 countries, such as the Philippines, which still leaves more than 91% or six-hundred million kids still susceptible. Violence will not only happen at home nevertheless also at school and the community. Violence happens to children in places where they are supposed to truly feel safe and among the persons they trust (UNICEF, 2017, UNICEF-IRC, 2018, World Well being Organization (WHO), 2016).

For these reasons, interpersonal institutions (e. g. WHO, UNICEF, United Nations (UN), Centers for Disease Control and Prevention (CDCP), World Traditional bank, etc . ) (UNICEF PH Media Middle, 2016) came together to solve the problem on violence against children and teens. Following Millennium Expansion Goals (MDGs) that resulted in 2015, the Sustainable Development Goals (SDGs) was launched last January of 2016 including ## desired goals for a eco friendly development to become achieved by 2030. Among individuals SDGs is a goal to shield children from any form of abuse or perhaps violence, SDG 16. a couple of “to end abuse, fermage, trafficking, and all forms of physical violence against and torture of children” (Sustainable Development Desired goals, 2016).

Various sociable campaigns have already been launched to deal with and raise awareness about violence against children. Well-liked by them may be the #ENDViolence social websites tag which can be widely used and promoted by the partnering corporations on the End Violence campaign. In partnership with UNICEF, a favorite South Korean language Boy Group, Beyond the Scene or perhaps BTS, founded the Love Me Campaign. The built a partnership is at goals of teaching, raising consciousness, and elevating funds to support the stakeholders, or the kids affected by violence around the world (Love Myself, 2017, UNICEF, 2017).

Research suggests to increase educate the stakeholders and the public about advertisments and assault against children and teens, thus, the prompt with the study to further understand and support the claims. Along with the popularity and influence to Filipino children of the Southern region Korean Tradition in the Korea, the study generally aims to understand how the impact of BTS affects the information, knowledge will need, attitude and practice from the research participants on the Take pleasure in Myself advertising campaign.

Social Advertising campaign

Promotions, as described by Lamb (1997, reported by Raab and Rocha, Campaigns to get rid of Violence Against Women and Girls), is “an organized hard work to bring public pressure to deal with on institutions and people so as to influence their activities. ” Promotions generally make an effort to raise recognition, inform, inform, influence patterns, and enhance change to the target audience and the society (Raab and Rocha, 2011).

Campaign methods are separated into two kinds depending on the purpose of the campaign. The first procedure is to affect behavior, as well as the other should be to gain support from the community. Social promotions on the other hand does apply both, that attracts focus and boosts the public’s awareness to find support, to be accompanied by a change within their behavior towards the issue, and enacting into it (Raab and Rocha, 2011). According to Atkin and Rice (2012) from their publication “Theory and Principles of Public Communication Campaign”, community communication campaigns are: “¦ purposive attempts to inform or perhaps influence behaviors in large audiences within a specified time period using a great organized set of communication actions and featuring an array of mediated messages in multiple programs generally to generate non-commercial rewards to individuals and society. “Social campaigns, that are grounded for the principles of marketing and promoting with the help and participation of such principles, deliver its targets to its target audience and the general public with the use of various press (e. g. print, sound, multimedia) (Raab and Rocha, 2011, Atkin and Rice, 2012). Hence, it influences voluntary behaviors, aiming the development of ethical and social wellbeing of the customers and the culture (Hersfall, Bromfield, and McDonald, 2010). It does not necessarily focus on a specific audience only although aims to pass on social consciousness amongst everybody (Hersfall, B, et. approach., 2010).

Social campaigns are labeled and evaluated depending on their scope or perhaps reach, length or period of time the advertising campaign should reach its and look after its targets, and idea or the goal defined simply by local circumstance (Raab and Rocha, 2011). The key factors according to Raab and Rocha (2011) to social campaigns happen to be as follows: grounded in the knowledge of the theme and its purpose, it should encourage the integrity relevant to the theme, it provides strategic plan planning, very careful planning of campaign strategy or course of action to get to the marketing campaign objectives, enactment the technique into actions relevant to the theme, traffic monitoring and analyzing of data because the campaign progresses until in ends to ensure effectiveness, and, monetary management to boost efficiency, and security via mishandling of funds. To conclude, social promotions is a universal process that involves a system of communication and processes in goals of attracting support and achieving their objectives and stakeholders to achieve a common goal of social great and wellbeing (Atkin and Rice, Raab and Rocha, 2011, Globe Health corporation (WHO), 06\, NC Section of Health insurance and Human Companies, 2014).

Physical violence against Kids and Teenagers

Physical violence is any form of maltreatment, neglect or perhaps negligence, starvation, threat, injury, maltreatment, self applied, or exploitation done in physical, emotional, or psychological to the individual required for public or perhaps in private that happens to every single and any kind of member of the society (World Vision Foreign, 2017, WHO HAVE, 2009). Violence against children and young adults is a raising concern due to its long-term effects to the person and the contemporary society which could prevent development (Sustainable Development Desired goals, 2017). According to research figures, there has been a rising prevalence of violence among children and teens which includes nearly a billion of children and adolescents impacted by violence (WHO, 2017, UNICEF, 2017).

Researches ( ) show that assault in kids and teenagers happen in places where they can be supposed to think protected and safe which are at home, in school and the community that they belong in, among the people whom they are really supposed to trust. Common physical violence at home in addition to school contains punishments that involve self-control (UNICEF, 2017). Violence at your home and in school also provides sexual maltreatment, bullying, and school attacks (UNICEF Business office of Research-Innocenti, 2017). you out of three students, among 13 to 15 year olds experience assault in school through the act of bullying done by other kids. Violence also happens through online programs where children get subjected to other forms of violence, as well as exploitation (United Childrens Fund-Innocenti Research Hub (UNICEF-IRC), 2018).

Violence against Children and Teens inside the Philippines

A study conducted simply by UNICEF revealed that there is a higher prevalence of violence among Filipino kids, with 80 percent of the surveyed participants saying they have had experienced assault. 76 % of these were physical violence which will happened within their own homes. Boys knowledge more assault than ladies (UNICEF PH, 2016, Cerejano, T., 2016). There is also the prevailing incident of online child sexual abuse. In 2008 until 2013, there exists an noticed increase in fashionable of lovemaking violence against children and teens. These types of includes lovemaking exploitation and abuse both equally done actually, and even through virtual means which happens more frequently in young girls than in boys (UNICEF PH, 2016). Violence in the among Philippine youth arises due to lower income, the peace and quiet culture, fear of reporting, and ineffective rendering and observation of laws and regulations (Cerejano, Capital t., 2016). (table of laws here)

Effects of Violence against Children and Teens

Anti-violence in Kids and Young adults

Numerous international institutions have come with each other in 2015 and founded the Global Alliance to end Violence against Kids to end the challenge of violence against kids and teens. The Global Relationship to end Physical violence against Children aims “to end every forms of physical violence in kids by 2030” (Global Collaboration to end Violence against Kids, 2015) in answer of the Sustainable Development Aim (SDG) 18. 2 “to end mistreatment, exploitation, trafficking, and all varieties of violence against and torture of children” (Sustainable Expansion Goals, 2016).

Several research ( ) identified that elimination of violence starts with education and involvement of areas in the movement. The #EndViolence is the social networking tag promoted by joining up institutions, which includes UNICEF, to deal with the stakeholders and the general public present in the social media. As the most used mode of communication at present, the #ENDViolence label is generally used to promote and raise knowing of the Anti-Violence Campaign throughout the social media.

Love Myself Advertising campaign

Appreciate Myself can be described as campaign founded by a Korean label, Big Hit Entertainment as well as artist group Beyond the Scene (formerly Bangtan Sonyeondan) or BTS, in partnership with the Korean Committee for the United Little one’s Fund in answer to the growing statistics in the rate of violence and self-harm amongst adolescents and children in South Korea (Korea Occasions, 2017), and due to the worldwide rising popularity and with regard to the To the south Korean well-liked culture boy-group BTS. The partnership began on the very first of The fall of in 2017 to promote, bring in and account UNICEF’s #ENDViolence Campaign.

The advertising campaign with its tagline “Love Me personally, Share Love” aims to, relating to their official web site with the website www. love-myself. org (2017): educate neighborhood communities about violence and prevention, gain support through active promo in social media, and, raise funds in support of UNICEF’s #ENDViolence campaign. Love Myself campaign makes use of the social networking tag #BTSLoveMyself and online communities such as Instagram, Twitter and Facebook, to market and increase awareness for the campaign. The Love Myself advertising campaign launched with the BTS World Tour: Like Yourself concert produced by the packaging company A nice touch Entertainment previous 24th of August in Seoul, Southern region Korea and can continue having a world head to for the rest of the entire year. On the 24th of September, BTS joined the 74th United Nations (UN) General Assembly and launched the “Youth 2030: The UN Youth Strategy” with all the corresponding plan “Generation Unlimited” (UNICEF Twitter Account, 2018). The #ENDViolence campaign, previously mentioned, is a campaign by UNICEF in desired goals of “creating a safe and health living conditions for the children and teenagers of the world” (love-myself. org, 2017).

Korean language Pop Traditions

Developments of well-liked culture have been and still are influencing our lifestyle, actually every bit with the views within our lives which include our style, even to our goals, and living.

The variety of popular culture have been completely passing on consequent generations. As defined in William Tuk’s (2013) master thesis, popular culture may be in the form of any print out, leisure, or perhaps multi-media which it contains a country’s lifestyle that is created for a big number of customers. At present, the popular culture that reins most teenagers’ minds and even the ones from older ages is the Korean Popular Traditions or particularly known as the Hallyu wave.

Hallyu, because understood and witnessed by many people, is not just almost everything related to the Korean music. Different scholarly researches (Chua, B. H., 2010, Betty, H. Meters., 2005, Shim, D., 2006, Tuk, T., 2013) possess stated precisely the same explanation and understanding Hallyu, from the term hanryu, was initially used in the Chinese multimedia recognizing this as the boom and rapid spread of Korean language entertainment and influence. Presently, it at this point includes various products from cosmetics, language, cuisines, and etc.

Hallyu wave is taking over the Asian press since the core 1990s. Could the Hallyu wave, art, achitecture, traditions and music are already apparent and stored in the history”till the presentof Korea. The media that ranked large was non-e other than the Korean series. Through the splendor of their artists and relatable story-lines, it was easy for this to capture the attention of the target audience, a sudden go up of demand to this type of media was evident through East-Asian countries. Those particularly of Taiwan, Singapore, Hk and The japanese were within the rising requirements for this type of pop lifestyle media (Dator, J., Seo, Y., 2004).

The sudden go up of requirements for Korean pop lifestyle lead SM Entertainment’s CEO, Lee Very Man, to create another tendency starting with the first male group and SM’s past H. Um. T. This rise of male and feminine groups of music artists and their music collectively generally known as K-Pop, provided its way to popularity and now staying globally well-known with over 6 million fans all over the globe (Tuk, W., 2013, Shim, D., 2005, Salmon, A., 2013).

Teenagers plus some mere depend of adults have grown deep into the trend through the help of the worldwide web and the transmitted media. The rising popularity of male and female groups has brought alongside with it the name of Hallyu within the music chart. Music, specifically has made the most out of its reputation and trend. Various Korean language entertainment firms joins in to the competition of music and fame. YG and JYP Entertainment, undeniably, is one of the leaders that started the Korean language Pop Music and becoming a member of the competition (Tuk, W., 2013, “SM, YG, and JYP Entertainment’s Casting and Students System”, 2012).

Korean Take Culture inside the Philippines

The Hallyu influence and immense popularity weren’t only isolated in East-Asia and various parts from the continent, but they have spread throughout the globe. Various broadcasting firms started adding Korean video clips, variety and reality reveals to their primetime. Philippines as part of the many countries the Hallyu wave features affected (Alanzalon, S., 2011).

Israel is one of the countries with the many number of Korean Pop and Culture fanatics. Due to this fact, several Korean Social organizations have been founded to reply to the nonetheless growing range of enthusiasts like the Korean Ethnical Center (KCC), Philippine K-Pop Convention, Inc., etc . PKCI is the most recognized and biggest Korean appear culture organization in the Israel that sets up Korean pop culture events and the biggest Korean Appear annual year-end event find out as the K-Pop Tradition or KCon.

FRAMEWORK WITH THE STUDY

The study will use the Prophylaxie Theory by Bergman and Gladwell, the idea of Reasoned Action, as well as the Two-Step Flow Theory by simply Lazarsfeld and Katz. Contagion Theory

Family violence is a common sort of mistreatment or abuse knowledgeable by a kid or the from a detailed member of the family or perhaps from somebody with who they have an intimate relationship.

According to the article, family assault refers to girls abused by way of a husbands ultimately causing the fatality of the patient (Roberson Wallace, 2016). The victim, in cases like this, is Lida Maria who will be believed to had been physically mistreated before the lady was shot by her husband Manuel. According to the series of event, I feel that Lida and Manuel had family problems that they are trying to solve and in the process, a conflict erupted. The two started out arguing and ended up doing a physical misuse which resulted in the death of Nancy. Anger control and resolving of family issues in a sober mood is one of the significant lessons which can be delivered from the article. Although family violence involves children, women, and men, oftentimes women would be the victims accompanied by children

How prevalent is the type of family physical violence

Friends and family violence is an abuse that is prevalent and is experienced globally. The abuse happens in different forms such as physical, psychological, financial, emotional and sexual and the like. The form of violence offered in the content is physical abuse. Physical abuse involves a cause of pain or injury to the victim by simply use of power (Heise, 2018). Although some kinds of family violence may not be prevalent, physical abuse is represented as a well-known and most prevalent form of abuse. It is talked about as a prevalent form of maltreatment since it requires major and minor traumas such as leg techinques, slap, taking pictures, choking and stabbing amongst others. After dealing with the article, I possess realized that physical abuse will take place everywhere and at at any time of the day. According to the article, Lida Maria suffered physical traumas before she was taken dead by her partner, Manuel. That stuff seriously creating awareness on means of dealing with anger, may reduce the occurrence of physical misuse.

Dealing with the offender

Family violence is a criminal activity and really should be charged in the court of law. Different claims have different laws that control the court procedurals in the event a physical misuse case is definitely reported. The incidence told about in the document occurred in the capital city of Este Salvador within a wealthy real estate in San Salvador. The police arrived at the scene in the crime and found Manuel close to his wife who was having a gun in her side as a indication of committing suicide. However , law enforcement were not pleased, and they supposed Manuel was involved in the eliminating. Manuel was arrested, an investigation into the circumstance was launched right away to determine the reason for death (Stephen, 2013). This article states that the offender should be charged with murder and possession of an illegal weapon. However , in cases like this, the researchers did not present enough data to the court docket thus ultimately causing release from the suspect. According to how a investigators were performed, I actually noted that some govt officials will not perform all their duties conscientiously.

Dealing with the victim

The sufferer of virtually any form of mistreatment requires special handling depending on type of abuse they have experienced. According for this article, even though the victim succumbed to death, she deserved quick medical attention. Only when the police representatives arrived on time after the neighbours reported to have heard a female being assaulted, then they would have saved a life. However , at the landscape of the offense, some youngsters are believed to have witnessed the whole scenario of abuse leading to the loss of life of their mother. In this case, We view children as passive victims of abuse, and they should be counseled to get their minds from the occurrences.

Treatment and prevention programAccording to Heise (2018), there has been a rise in the number of crimes involving girls abuse throughout the world. Women are affected by relatives violence due to what the society perceives towards them. The society holds that a girl must be obedient, compliant, acquiescent, subservient, docile, meek, dutiful, tractable to their partners and fulfill all the obligations assigned to them. The content recommends that most offenders of domestic criminal activity must be punished according to the regulation of legislation. Additionally , the American countries recommend that persons must be well-informed on the legal rights of women in the society and pass laws that shield women coming from violence (Stephen, 2013). When having the article, I realized that all these laws exist in some claims, they are almost never implemented. Benefit of the content from criminal justice perspectiveAccording to the day-to-day aggression document, the culprit who in this case is Manuel was not incurred with murder since the brought on were not well done. The ruling attracted the interest of El Salvador’s first lady, who have aired her concerns towards the justice system.

After around a month, the evaluate ordered intended for the police arrest of Mr. Manuel and charged him with illegal possession of a gun. Therefore , it can be clear which the article assists in changing the criminal justice approach to El Nazareno (Stephen, 2013).

In addition , the article assists in creating awareness of physical abuse of women violence. From your article, I possess acquired knowledge on how to accumulate fast hand information with the scene with the crime. Value of the article to victims of family violenceAccording to the everyday hostility article, the victim is not portrayed as a person of interest in such a case. However , the offender performs a significant function in revealing the inadequately managed lawbreaker justice system. The copy writer, discusses the justice system broadly, thus making it an invaluable item in family physical violence (Stephen, 2013). Many cases associated with the violation of women privileges have been reported, but the investigation is only required for a few of them. In addition , many men involved with rape circumstances are never caught thus ultimately causing increased cases of assault. The security of patients of friends and family violence can only be delivered through an efficient justice program.

Conclusion

Family physical violence is the major cause of a heightened number of deaths among women. Legislation must shield the patients of violence and be guided on how to search for justice. I’ve realized that poor people criminal proper rights system is a significant to the improved number of domestic criminal cases. Any individual who have engages in relatives violence has to be presented for the court and charged as per the rule of law. The Contagion Theory was initially by simply Jonah Bergman (2013) which will explains the causes as to just how “ideas happen to be discussed, shared, and/or imitated” (Goldsmith, S., 2015). The spreading of idea is usually compared to what sort of disease spread, one person catches that and many other uses after an interaction while using infected person. Bergman (2013) defined half a dozen key steps behind this reason: sociable currency, what sort of value of a person inside the society talking about an idea impacts its value as well, triggers, the elements affecting visitors to think or perhaps consume, feelings, describes the emotions evoked upon consciousness, public, practice of the idea under observation of others, functional value, utility and worth of the thought, and lastly, tales, narratives in relation to the use of the idea. All of the key steps will be utilized seeing that all of the important steps are involved and related in the study.

Theory of Reasoned Action

The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen in 1967. It handles persuasion and belongs to the socio-psychological tradition of communication. That determines an individual’s intention to behave upon the behaviour, for what reason, and what very subjective norm the intention relied upon to resolve the question “Why people behave the way they perform? “Two-Step Stream Theory

The Two-Step flow theory was initially presented by Paul Lazarsfeld to descirbe regarding the decision-making process within a presidential political election campaign in 1944. Assumptive FrameworkConceptual Construction