Price firmness airlines the piece airlines try

Wall Street, Revenue, Airline, Microeconomics

Excerpt from Essay:

Price Flexibility Airlines

The piece “Airlines try trimming business deals, find that they don’t lose revenue” talks about how main airline firms in 2002 cut their business travel fares in an attempt to generate more business “and bring back organization travelers who have are being cooped up at home, buying before hand or running towards discount airlines” (McCartney, T. November 22, 2002). Of particular involvement in this active is the impact on total income generation resulting from the decrease in prices. Prices logic may possibly suggest that a decrease in fares would make a loss in revenue however , in the case of Continental Airlines a fare lower on a airline flight from Cleveland to La from $2, 000 to $716 ended in Continental generating revenues equal to those with the previous larger rate, although gaining market share (McCartney, S. November 22, 2002). The rationale for this final result can be explicated by the economic principle of price flexibility of demand.

The price firmness of demand measures “how much the amount demanded alterations when the price of the good changes” (NetMBA. N. M. ). In the law of demand it is understood that as the cost of a good is catagorized the quantity required will increase, and obversely an amount increase in great will result in a decrease in quantity demanded. The purchase price elasticity of demand supplies a value towards the magnitude of that change in variety demanded. The calculation of price flexibility of demand is straightforward: Q2-Q1 / (Q1+Q2)/2 divided by simply P2-P1 as well as (P1+P2)/2, and will produce an elasticity agent (QuickMBA. And. D. ). Succinctly, the calculation may be the percent change in quantity required by the percent change in value.

In the Ls example the exact value with the elasticity agent is not calculable since the change in variety demanded can be not specific however , depending on the available evidence the absolute value in the price flexibility of demand can be discerned. From the details provided the drop in fare triggered an increase in the quantity demanded to such an extent that total revenue did not materially transform. This outcome suggests that the need is supple “meaning that a price transform will cause a level larger enhancements made on quantity demanded” (QuickMBA. D. D. ), and the coefficient of selling price elasticity the moment calculated can be greater than one particular. Why might this be the case? Demand is typically elastic for items which are not necessities; clearly business fare travel is not considered a necessity. Subsequently demand is somewhat more elastic if perhaps there are adequate substitutes to get consumers available. Lastly, demand is more elastic in the long- run within the short run (Mankiw, G. 2004). In this case the consumer