Poultry of the sea company dissertation

Discussion Questions

1 ) Discuss the consumer decision making method for a merchandise such as canned/packaged tuna and the response structure model this is certainly most likely to be applicable in the purchase with this product. * Consumers of packaged rondalla usually feel the low-involvement structure. Unless consumers have loyalty to a certain brand, they usually choose the product that offers the lowest price. Tuna is not a thing that will cause consumers to go although cognitive cacophonie because of the low-involvement hierarchy.

installment payments on your Discuss the role included marketing communications performs in the advertising of canned/packaged tuna for a company including Chicken of the Sea Intercontinental.

How might the business use the various IMC tools as part of their marketing program? 2. The function IMC plays in promoting canned/packaged rondalla is to create brand personality and collateral. Chicken of the Sea contains a target market of ladies usually 25-54 years old. The idea of promoting the merchandise with the use of Jessica Simpson will assist you to promote the item to different focus on audiences, in order to create manufacturer awareness.

The company founded a budget pertaining to hiring Simpson at $11 million in 2004. Then they must develop an integrated marketplace communications software before implementing the strategies. The company will likely then implement the strategies through ads on television, radio and so forth The company in that case must screen and evaluate the program in in an attempt to assure that selecting Simpson is benefiting the corporation and company identity.

three or more. Discuss how Chicken from the Sea’s advertising personnel and advertising agency might assess the appropriateness of using Jessica Simpson being a spokesperson for the company and whether she is a good match for the manufacturer. * Poultry of the Sea’s marketing personnel and advertising agency has a lot to judge when selecting whether Jessica Simpson is correct for their company. The company was worried if perhaps Simpson’s ditzy reputation was something that that they wanted symbolizing their products. Rooster of the Sea’s target market generally consists of 25 to 54 year old ladies and since Simpson is also suitable for teens, we were holding not sure just how their target market would interact with her. They also were required to evaluate how they were gonna use Jessica Simpson the moment promoting the item. The company was nervous that advertising Simpson through television set commercials would definitely be pricy and as well risky.

4. Discuss the good qualities and cons of Chicken breast of the Marine International employing Jessica Simpson as a spokesperson for the business. Can the companyafford to hire her and your time money on TV advertising to use her effectively? * Jessica Simpson is surely an asset to Chicken of the Sea. Having her like a spokesperson can bring in clients and establish brand awareness to people beyond their target market. If the firm feels that having Simpson on television advertisements to promote the merchandise is expensive, they can make use of her vocal singing talents and also have a new Chicken breast of the Ocean jingle. The jingle could possibly be played around the radio and it will reach various audiences. The downside to having Jessica Simpson as being a spokesperson is that Simpson’s character may not agree with the company’s target market that is usually very loyal to the company. In addition , selecting Simpson because the someone would cost at least one million dollars. If the marketing program fails, this might result in a substantial loss.

your five. What would you do if you were Don George? Would you recommend that the company retain the services of Simpson as a spokesperson? For what reason or perhaps you should? * The good qualities of selecting Jessica Simpson as a someone can definitely outweigh the downsides. Simpson generated a great deal of buzz from her television by simply not being able to differentiate between chicken and tuna. Various people heard about it whether or not they did certainly not follow the display. Don George should monetize on that buzz and hire Simpson. Not only could she be promoted through television commercials, but the lady could be employed in radio advertisements and journals. Although these advertisements are costly, using Simpson should make brand recognition that could give Chicken in the Sea advantage over their competitors and generate revenue.

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