Mystic monk coffee case analysis essay

Charissa Mae G. Amper BS in Management – IV MGT 190, MTh 1: 00 – a couple of: 30pmMYSTIC MONK COFFEE1st Person ReportDoes the Order include a objective and a vision? Will the coffee endeavor have a mission and a vision? If so , identify this. The mission of the Purchase is obviously to respect, like, and pray to Our god. Father Before Daniel Martha had a vision for the Carmelite Order. It is to produce a new Support Carmel inside the Rocky Mountains by transforming the small brotherhood of 13 monks moving into a small house used as being a makeshift rectory into a 500-acre monastery that will include places to stay for 40 monks, a Gothic chapel, a convent for Carmelite nuns, a retreat centre for put visitors, and a hermitage CITATION Tur10 l 13321 (Turnipseed, 2010).

However , it absolutely was not set by the case the fact that other Carmelite brothers acquired the same perspective for the Order. It is far from clear in the event the other monks also desired a new Support Carmel or perhaps if they are just in favor of their particular traditional monastery life.

I do think that the mission of the monks’ coffee endeavor was to offer Mystic Monk Coffee, developed using premium quality fair trade/organic Arabica espresso beans, for the coffee consumers of the U. S. Catholic population. In case, it was certainly not also plainly stated the fact that coffee venture of the monks had a eye-sight. Has Dad Daniel Jane set definite objectives and gratification targets intended for achieving his vision? Daddy Daniel Martha had his overall aim of attaining money to buy the Lake Irma Farm for $8. 9 , 000, 000. Nevertheless, this individual and the monks didn’t collection specific short-term objectives or long-term goals and performance goals for achieving the vision. I believe they had a strategy, but they failed to have crystal clear objectives to achieve to further accomplish their perspective. What is Dad Prior’s technique? What competitive advantage may possibly Mystic Monk Coffee’s (MMC) strategy develop? Father Prior’s strategy is targeted differentiation technique, wherein exclusive products or services are offered to a thin market QUOTATION Foc12 m 13321 (Focused Cost Command and Focused Differentiation, 2012). In the case, MULTI MEDIA CARD is making and providing a wide variety of espresso flavors, blends, and roasts to satisfy different coffee choices of the coffee drinkers of U. S i9000. Catholic inhabitants. Father Previous was based on donations for the monastery and profits from your MMC to earn more money intended for the purchase of the Irma Lake Ranch. The Marvel Monk Caffeine is made out of high-quality reasonable trade/organic Arabica beans. Promotions were done through word of mouth marketing by the devoted customers. Sales were made mainly online, at times through mobile phone orders. Adverts were carried out through the MULTI MEDIA CARD Affiliate Program as well as the ShareASale participation program, which in turn resulted to more product sales. MMC also expanded simply by including from suppliers sales to churches and native coffee outlets CITATION Tur10 l 13321 (Turnipseed, 2010). Lastly, T-shirts, gift cards, CDs, and mugs were bought from their website. The focused differentiation strategy of Mystic Monk Coffee could produce a competitive advantage. The wide variety and high quality of MMC’s espresso beans and especially, the image of the monks would actually benefit the purchasers, thus motivating more Catholics to become a consumer. Remember that the target market of MMC are the coffee consumers among the U. S. Catholic population, which consists of a lot more than 69 , 000, 000 Americans. The top size of this target market will make MMC more profitable. What is more, it would be hard to get MMC’s competitors, even Starbucks, to copy the monastic marriage between the Buy and the marketplace, who will be Catholics as well. What is MMC’s business model? Asses the customer value proposition as well as the profitability. Within my previous answers, I have already described the organization model of Mystic Monk Caffeine. To put it simply, top quality and wide array of coffee are sold to the caffeine drinkers with the U. S i9000. Catholic human population through their particular website and telephone. Offers, advertising, and more sales were done through word of mouth, affiliate program, ShareASale, growth, and manufacturer product line extension. The organization model included as well the plan of having a new greater coffee roaster so as to maximize production plus more importantly, sales. MMC includes a strong buyer value idea for a lot of factors. First, they supply specialty espresso to the buyers since it comes from high-quality fair trade/organic Arabica beans. Second, they also have numerous coffee tastes, blends, and roasts that might surely fulfill the different preferences and choices of the target audience. Customers would you purchase 3 bags of coffee may also save money since MMC presents free shipping to them. Finally, the most important benefit is the austere relationship present between MMC and its Catholic customers. Marvel Monk Espresso may include a strong consumer value proposition, but it lacked something in the business model. We have a flaw, particularly with regards to profitability. MMC doesn’t have expense advantage, which is superiority obtained through factors such as use of cheaper advices, efficient procedures, favorable site, skilled staff, superior technology, and/or spend reduction or perhaps elimination CITATION Web15 t 13321 (WebFinance, 2015). It is because of MMC’s limited production, as a result of insufficient production period, lack of labor, and not enough roaster ability. The 11 percent net profit perimeter of MMC’s first season in operation is definitely not enough in order to earn $8. 9 , 000, 000, such massive amount money for a quite short time of time. Only one monk is in charge of the caffeine production and in many cases if a new roaster will be purchased, very much labor remains needed. MMC would probably be unable to purchase Lake Irma Farm for its fresh Mount Carmel because of the weak points of it is business model. References BIBLIOGRAPHY Centered Cost Command and Concentrated Differentiation. (2012). Retrieved from 2012 Publication Archive: M. L. (2010). Mystic Monk Coffee. WebFinance, Inc. (2015). What is expense advantage? explanation and which means. Retrieved coming from BusinessDictionary. com:

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