Mercedes benz marketing plan article

Mercedes Benz is among the most well-known names in the world. If you mention car, high-class, dependable, overall performance and “The Best or Nothing”, the first mention the product and comes on your mind is Mercedes Benz. Good Mercedes Benz is the greatest in existence, but I will focus on the Mercedes Benz USA, also called MBUSA. MBUSA is a split responsible for syndication and promoting of Mercedes Benz products in the U. S. The headquarters of MBUSA are in Montvale, New Jersey.

You will find two car dealership locations of MBUSA in northeast Kentkucky, one in Willoughby and the additional one in Bedford.

Also included inside their division happen to be Maybach, Clever and Sprinter. Although founded in 1965, MBUSA started importing Mercedes Benz in 1952, and the famous car that started all this was 300SL Gullwing. It was founded beneath Max Hoffman; the current CEO of MBUSA is Charlie Cannon. Other key staff at MBUSA are Harald Henn CFO and VP, Inigo Mazquiaran GM of Corporate Financing and Joachim Schmidt Exec Vice President of Sales & Marketing to get Mercedes-Benz.

Over the next years, MBUSA grew in a nationwide organization, now using over 1500 people.

The business also has 356 associated dealers that make use of 21, five-hundred people themselves. MBUSA are operating in the Car Store industry, in the distribution and marketing trademark car product sales industry to get more specific. With 305, 072 passenger automobiles sold in the U. H. in 2012. SWOT Analysis Strong points: 1 . Mercedes Benz contains a strong brand value and global leader in premium autos 2 . Leader in creativity i. at the. 1st to introduce diesel engines, energy injection and anti-locking brake systems Weaknesses: 1 ) High repair cost of Mercedes Benz car 2 . Substantial prices when compared with competition Opportunities:

1 . Producing hybrid autos and gasoline efficient cars for the future 2 . Fast developing luxury car market & increased salary Threats: 1 . Ever increasing gas prices installment payments on your Intense competition from global automobile brands The Competition: 1 . BMW 1 . Porsche installment payments on your Audi a few. Volkswagen four. Jaguar 5. Ferrari six. Aston Martin 7. Volvo The Sector they compete in is usually Oligopoly. Their particular competitive objective is to be global top-of-the-mind high quality automobile manufacturer. By adding their motto as “the best or perhaps nothing”, they are tending to put inside the peoples’ mind there is not one other competition to them.

The main opportunity for MBUSA would be that the economy will need to grow. As well as the economy is growing because they will sold 15% more vehicles so far than last year. Their utmost strength is they always have been innovators, and the leaders from this industry. The technology on these automobiles is greatest ever conceivable. And they keep amazing people for what they offer; the good case in point is the brand new 2014 S-Class Mercedes Benz. All competitive advantages, or perhaps disadvantages, that Mercedes Benz as a car offers is definitely reflected in their MBUSA sales department. The product that they sell in my opinion is definitely superior of what their very own competition presents.


Need writing help?

We can write an essay on your own custom topics!

Check the Price