Media portrayals of healthcare professionals

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  • Published: 03.04.20
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Media portrayals of healthcare professionals and the nursing profession impact on public perceptions. In fact , a large number of viewers will have spent more time watching fictionalized accounts than actual interactions with nurses. Media portrayals affect how nurses happen to be treated, and exactly how their roles and status are agreed in their specialist life. One of the most problematic portrayals of nurses on film and tv include the display Scrubbing In, which depicts nurses since self-centered, uncaring, unprofessional, and unintelligent, (Berkowitz, n. deb., p. 1). The negative view of nurses as coldhearted runs also in the film A single Flew In the Cuckoos Nesting, in which Registered nurse Ratchett is one of the main enemies.

Nurses have alternatively been positioned in subordinate roles, regardless of their education, training and competencies (Muehlbauer, 2012). In some media accounts, nurses will be turned into lovemaking fetishes or stuck in a job demeaning part, (Talesnik, 2015). The situation can even be even worse for men nurses, featuring gender disparities. For example , new research shows that not many films demonstrated male rns as being assertive, clinically skilled, or self-confident, (How Nursing staff Are Described in Film and Tv, 2014, g. 1). The moment nurses will be portrayed in unrealistic and subordinate positions in the media, patients and colleagues might internalize those stereotypes and behave appropriately. The unfavorable stereotypes about film and television could possibly be fueling the present nursing lack as fewer children observe nursing as being a viable, worthwhile, or substantial status occupation (Muehlbauer, 2012). The implications of adverse depictions of nurses have a dangerous work environment and unsupportive company culture.

Great portrayals of nurses in film and television have been emerging to counteract many years of adverse stereotypes. In 2001, the Center for Medical Advocacy produced the Fantastic Lamp awards, given to the best and most detrimental depictions of nurses, and lobbying pertaining to change through direct workings targeting film, television, and commercial advertising and marketing producers (Cohen, 2007, s. 1). The efforts to improve the image of nursing have been somewhat successful, with considerably fewer overt depictions of nurses to be weak or perhaps subordinate. To counteract the influence of the media, it could be necessary for nurses to engage even more in public relations and multimedia campaigns of their own that show themselves in diverse roles. Including more man nurses in media symbolism will also help to reduce gender disparities out there. Nurses will get involved more with the multimedia, being lively through letter-writing campaigns and reaching out to press.


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