Marketing survey per mi brand thesis

Marketing, Target Advertising, Marketing, Promoting Mix

Research from Thesis:

A global online marketplace is the one that represents a substantial opportunity for MS with the Per Una brand, yet the dealer is reticent to move far from Royal Email and Light Arrow courier services. To capitalize within the unmet requirements of higher-income consumers in the Middle East and Asia, MS must produce a more hostile shipping and logistics program to support the sales with the Per La brand during these areas of the world. Global competition on the net for underwear and woman’s wear can be forcing the urgency of the issue pertaining to MS general management today.

A third advertising environmental element that MS must give full attention to with regard to the primary customer sections who pick the Per La brand of nighties and women’s wear are definitely the environmental “green” initiatives and corporate social responsibility (CSR) endeavours that Per Una as well as its supply cycle partners also adhere to. The greater environmentally conscious the buyer the more important will be the messaging surrounding durability and demonstrated adherence to green endeavours and active, forward-thinking CSR programs. Inside the apparel industry the reliability on child labor continues to be pervasive, and it is essential that Per La be very clear that this environmental factor is never associated with their very own brand. The best strategy for this kind of broader advertising environment element is to be clear and liable throughout all their entire source chain. By doing this they will get a high level of credibility and trust with their target markets.

Summary

The marketing environment for MS in general and Per Una brand remains challenging, primarily due to the credit crisis impacting global retailing today. Yet despite the financial crisis impacting a large number of nations’ financial systems today, Per Una is escalating sales by simply concentrating on a differentiated manufacturer messaging strategy, the changing use of the Internet as a funnel which requires much more focus from MS strategically, plus the growing requirement of consumers to get apparel manufacturers to have lively CSR courses in place.

Referrals

Manfreda Cavazza 2007. MS blooms because Rose wins women’s vote. McClatchy – Tribune Business News May possibly 23

1 . http://www.proquest.com (Accessed November 15, 2008).

Jonathan Guthrie 2008. First the credit turmoil, now the method crisis:[LONDON 1ST EDITION]. Financial Moments, February 16, http://www.proquest.com (Accessed November 12, 2008).

Abigail Townsend 3 years ago. Riders on the storm. The organization, July 16, http://www.proquest.com (Accessed November 12, 2008).