Market Segments Essay

Apple is marketing to the people who have a couple of characteristics.

1) Middle/Upper income folks who are going to pay much more for a better user experience. paying 500 more for a computer is usually not a huge deal in case you have a decent cash flow. 2) People that like to have fun with technology. Simply no other program offers numerous entry level equipment (the complete iLife group and more). This includes people that like to blast a lot of digital photographs or video.

It’s the entire digital link concept. Folks are starting to buy into it. 3) Music fans and followers ages 12-35. 4) Pros in media and design.

The initial two organizations do terme conseille, but it’s a huge market. Way greater than five per cent or whatever. Apple’s issue is not really charges. These are precisely the same people who spend $500 to get seating that loosen up your behind. Apple’s is actually the status quo.

People that should consider apple computers don’t, due to a stigma of incompatibility that developed in the 90’s. Apple’s market share and success can grow in the next ten years pertaining to the simple purpose that our years X and Y who have been exposed intensely to the internet weren’t using pcs much during the compatibility’ times But anyway, the compatibility’ issue dies if the people who have confidence in it are not young anymore. Market Segmentation 2 . 1 Demographical angles (age, family size, lifestyle cycle, occupation) Looking into Apple, the Demographical market section is successful because they are developing goods on the era, life cycle, occupation in the people.

They are distributing goods into several places and the PCs are categorized about age, family members size, by way of example they would have more games and entertainment inside the PCs for the kids and a professional LAPTOP OR COMPUTER with all the latest software’s. 2 . 2 Physical bases (states, regions, countries) Looking into the geographical angles of Apple they have proven their business all over the world like U. H., South America, European countries, Japan, and Australia. Recently Apple made a decision to implement a vertical development strategy and began broadening their own stores.

The company also sells their product by means of third-parties dealers, or via internet through their own website or through the iTunes online music stores. 2 . 3 Behavior facets (product understanding, usage, perceptions, and responses) In this industry segment Apple providing good product knowledge to the clients by advertizing on search engines like yahoo, T. Sixth is v. as they have got a good manufacturer image. Making use of this brand graphic they are continuously coming up with new ideas and products and bringing in the customers.

Apple has got a very good response rate as much of the consumers are looking for new designs and innovative products which Apple is successfully delivering. 2 . 4 Psychographic bases (lifestyle, values, personality) Looking into Apple the psychographic market portion is successful as they are developing items on the life-style of the people such as Mac book pro for the younger generation. Apple using a very great brand picture has very good value for its products as they are different and innovative.

Looking into the persona (style) sector Apple is providing their products with different colors to get the people who like fancy shades.