Lifestyles Fitness Center Marketing Essay

Standards of living Fitness Center

Standards of living Fitness Center

Might 16 (Updated with Economic data 01-28-2001)

Javon Williams

Chief Executive Officer

Life styles Fitness Mall

Someplace, COMPANY 64093

(303) 555-5555

Prepared while using assistance of

The Company for Gumptiouspioneering, up-and-coming Studies and Development And

Small Business Development

Colorado State University

Stand of Material

1 Business Summary

3 Present Condition

5 Targets

6 Management

8 Product / Service Description

12 Market Evaluation

Customers

Competition

Focus Group Research

Risk

14 Marketing plans

Pricing Earnings

Selling Strategies

Distribution

Marketing Promotion

Public Relations

Business Human relationships

18 Appendix

Financial Predictions

12-Month Finances

5-Year Cash flow Statement

Cash-Flow Projection

Pro Forma Balance Sheet

Break-Even Evaluation

Sources Uses of Funds Summary

Start-Up Requirements

Use of Funding Takings

Life styles Fitness Center

Exec Summary

In 1995, Life-style Fitness Center was created to provide a complete service fitness center to provide for all segments from the populace in Lifestyles Health and the encircling area. While there is an existing workout center in Lifestyles Health, the existing facility does not provide the support pertaining to the elderly members of the community. Our task is to provide a center that could provide not only an area for dedicated fat lifters, also for the person trying to maintain fitness. We want to offer a center that supports cardio, cardiovascular, and weight training for any segments with the community.

The ability of Life-style Fitness to supply both an inside track combined with certified training is a functionality unique to private fitness centers in this area.

The center may also provide tub areas and changing rooms because of their clients to work with. The center will likely provide work out apparel for every individual (if preferred). This service can expand the marketability of Lifestyles Fitness.

We have also added to the existing solutions. We have created plans to introduce a health and proteins drink tavern and provide spectacular coffees can be. In addition , all of us also offer a nutritionalist and a cafeteria.

It really is considered that the will also provide an area the cliental may cool down, relax and find the proper diet after a lift weights. This will offer additional salary for the center.

Management

Our management crew consists of individuals with a broad background in both the health area and business administration, and it is completely supported by the Institute for Entrepreneurial Research and Expansion and Business Development Centre at Co State University or college. The management staff contain Old McDonald CEO and supervisor of training, Dad McDonald director of Marketing, Dad McDonald III helper director of facilities, and Mom McDonald Vice president.

Aged has a wide background in the fitness teaching industry, at present carrying a training certification from your AAIA/ISMA. He is currently focusing on a degree running a business with focus on the fitness industry.

He provides held a number of different titles in both trail and field and soccer. In secondary school he was picked as All-American Football Linemen, was All-State his jr and senior years in observe and his senior year in football, and was All-Conference his freshmen year in college.

Father has a BALONEY, MS, and EdS degree, and is at present working on specialised training in industrial marketing. He has a wide background in corporate, having worked pertaining to the SBDC for 4 years.

Father McDonald 3 is highly certified having worked being a Multi- Goal Building Director for four years within the Lifestyles Exercise Colorado Point out Campus. He’s highly aware of the needs of the fitness business in the area of facilities administration and assistance.

Mom contains a vast backdrop in the telesales industry he was manager intended for Florafax Foreign. She has performed as a member of the management staff for several diverse companies.

Standards of living Fitness Center intends to use every facet available for marketing and advertisements. One of each of our concepts is by using area facilities such as restaurants and nightclubs as causes of advertisement. All of us already have four area businesses that have offered us mental commitment pertaining to assistance by placing banners and placards within their business places and distributing flyers for their customers.

Our target market will be primarily always be the student/young adult and senior citizen, although Lifestyles Exercise will not be restricting itself to the market exclusively.

We expect that the exercise industry can be open to almost all individuals and should be made available to all market segments. By having a broader clients our cash flow base would not be limited, we is going to literally.

Lifestyles Fitness Center

Lifestyles Work out center

May 18 (Updated with Financial data 01-28-2001)

Javon Jones

Ceo

Lifestyles Health Shopping Center

Somewhere, CO 64093

(303) 555-5555

Ready with the assistance of

The Institute for Entrepreneurial Studies and Development And

Small company Development

Co State College or university

Table of Contents

one particular Executive Overview

3 Present Situation

a few Objectives

6th Management

8 Product as well as Service Description

10 Market Analysis

Customers

Competition

Target Group Study

Risk

14 Marketing Strategies

Costs & Success

Selling Tactics

Distribution

Promoting & Promo

Public Relations

Organization Relationships

18 Appendix

Economical Projections

12-Month Budget

5-Year Income Statement

Cash-Flow Projection

Pro Programa Balance Sheet

Break-Even Analysis

Sources & Uses of Cash Summary

Start up Requirements

Utilization of Funding Profits

Life styles Fitness Center

Professional Summary

In 1995, Standards of living Fitness Center was formed to provide a full service work out center to provide for all those segments of the populace in Lifestyles Exercise and the adjacent area. While there is an existing work out center in Lifestyles Health, the existing service does not give the support intended for the elderly members of the community. Our task is to offer a center that may provide not only an area pertaining to dedicated weight lifters, but also for the person aiming to maintain health. We want to offer a center that supports cardio, cardiovascular, and weight training for a lot of segments with the community.

The ability of Lifestyles Fitness to provide both an indoor track along with certified training is a functionality unique to private fitness gyms in this area.

The center will likely provide baths and changing rooms for their clients to use. The center will even provide workout apparel for each and every individual (if preferred). This service will certainly expand the marketability of Lifestyles Health.

We have as well added to each of our existing services. We have created plans to introduce a health and proteins drink bar and provide spectacular coffees for customers. In addition , all of us also offer a nutritionalist and a cafeteria.

It truly is considered this will also provide an area the fact that cliental can easily cool down, loosen up and find the proper nutrition after a work out. This will can provide additional cash flow for the middle.

Management

Our management staff consists of individuals with a wide-ranging background in both the exercise area and business administration, and it is completely supported by the Institute intended for Entrepreneurial Studies and Expansion and Small enterprise Development Centre at The state of colorado State University. The management staff contain Old McDonald CEO and supervisor to train, Dad McDonald director of promoting, Dad McDonald III assistant director of facilities, and Mom McDonald Vice president.

Older has a wide-ranging background in the fitness teaching industry, at the moment carrying an exercise certification from the AAIA/ISMA. He can currently focusing on a degree in corporate with emphasis on the fitness industry.

He has held many different titles in both monitor and discipline and sports. In secondary school he was picked as All-American Football Linemen, was All-State his junior and senior years in monitor and his senior year in football, and was All-Conference his freshmen year in college.

Daddy has a BS, MS, and EdS level, and is presently working on specialized training in commercial marketing. This individual has a wide-ranging background in operation, having worked to get the SBDC for several years.

Daddy McDonald III is highly qualified having worked as being a Multi- Goal Building Boss for four years around the Lifestyles Health Colorado State Campus. He’s highly aware of the needs of the exercise business in the area of facilities supervision and services.

Mom includes a vast history in the telemarketing industry previously being manager for Florafax International. She has worked well as a member of the management staff for several distinct companies.

Life-style Fitness Center intends to use every facet available for marketing and advertisements. One of our concepts is by using area facilities such as eating places and nightclubs as sources of advertisement. All of us already have several area businesses that have presented us mental commitment for assistance by placing banners and placards in their business places and distributing flyers for their customers.

The target market will be primarily be the student/young adult and senior citizen, yet Lifestyles Health will not be limiting itself to the market alone.

We believe that the exercise industry is open to every individuals and should be made available to all markets. By having a broader clientele our income base may not be limited, we will literally engage.