Lack of privacy in 1984 essay

The first person that I possess interviewed is usually Ella, she’s an NYU Graduate who is

operating as a Web development company and is making approximately $45, 000 12 months. She lives in

Brooklyn, New York pertaining to seven years. Ella says that she liked Chouse Grand Caravan as her first choice. To start with, she wants the advertisement because their a family car that serves/fits all her needs. Second, she loves this advertisement because the color red is her favorite color. Relating to Ellas interpretation, she gets that by looking at the ad about the Dodge Grand Caravan a person are certain to get all the explanation he/she requires. Her second choice was Volvo which usually looks like an extremely nice car, but will not apply to the need of a customer. She’d prefer to know the dimensions of the features the car is providing. She feels the fact that name of the brand is concealed because the all the way on top and on the edge that it probably would not be visible to the vision of the consumer. Her third choice was Ford Journey, because looking at the mag ad she gets that it talks about the variation of the car. However , she believes that the advertisement does not apply why it was advertised for and that there is not enough explanation to the car. Her 4th choice was Suzuki, because she says that the advertisement itself takes a person interest. Therefore , in addition, she liked which the typeface S i9000 and Suzuki overlaps on top of each other. Her Fifth choice was Toyota, because your woman thinks the a nice searching car, however the theme that was used for this ad is bit funny. She feels that way because the idea does not in shape to the explanation of the car. Her recommendation for this advertising is to create more tips, (i. e. the name of the company should be noticeable, the slogan should be different in the sense it should connect with the information of the car).

Svetlana Khanimova

The second individual that I have interviewed is Milana. She is a 22 years old

nurse from Brooklyn, N. Y. Milana makes about 50 dollars, 000 12 months she likes to play

volleyball and read novels in her spare time. Her first choice was your All new Wile

Grand Caravan, due to two reasons: First of all the lady said that is its a major family

car and it is red color which caught her attention very quick. Second, it contains

a lot of details which will help her acquire as much information as the girl needs. Her second

choice was Ford Trip, because it offered her a fantastic impression since she wants

to travel a lot and thus this appearance fulfills her needs. She feels that this car ad

claims which it can handle vacationing. In addition , it has different models and nice emblem. She

feels that this advertisement has to put more information about this version. Her third

choice was Suzuki, because the loved the evaluation between the Suzuki and the

cheetah, which will transforms in high speed. In addition , she feels that the car can be luxurious

and big enough for the family. Plus it gives enough information and contains a good

description with the car. Her forth choice is Volvo, your woman claims that it is a powerful car

and will handle every one of the roads. She likes what says privately Volvo for life, but

she also feels that there is insufficient information about the popular features of the car. Her fifth

choice is Toyota, she feels that it can be not a extremely successful advertising because it doesnt

persuade her to buy the car. Your woman thinks that the car is too far, it requires to be better

and side sensible, so that the customer can see the whole model. She also feels that the

information that Toyota provides is extremely limited.

Internet is the third person that I have interviewed. She is a twenty-one female that lives in Brooklyn, N. Con. She is a school student who have lives with her father and mother. Her hobbies and interests include, playing volleyball, basketball, and snow scatting. Mayas first choice was your Dodge Grand Caravan, as it caught her eyes for the information that she needs. For example , it provides the information that her and her relatives need. Her second choice was Toyota because your woman claims that its quite a white car that does not qualify to the particular descriptions that a consumer may need. She feels which the theme is kind of sweet but it doesnt really connect with the car. Her third choice was Suzuki, because she liked the motion, the ad captured her attention. She also loved the logo of Suzuki. Her fourth choice was Honda, because by looking at the advertisement she feels the information that may be given there may be very suited and trusted. Her 6th choice was Volvo, since it does not give so many specifics like Wile, its simple.

Olga can be described as 24-year-old pharmacist from Brooklyn, New York. Your woman makes

approximately $60, 000 a year and what interest her the most is usually medicine, design, and

skiing. Olgas first choice since her favorite car advertisement was the Wile Grand Caravan

because she liked the interior plus the exterior design of the car that may be suitable for the

complete family. In her view she states that it is the best advertisement intended for the car.

Her second choice can be Ford, mainly because she feels that the ad shows the meaning

that you may drive everywhere and be everywhere. She said that in order for this kind of ad to

succeed it needs to incorporate more information about the car (i. e. its features, value and

qualities). Her third decision would be Suzuki, because you can view the car in motion.

According to Olgas judgment she feels that in order to make the ad more successful the

advertiser needs to change the overall look of an advertisement. For instance, the name Suzuki is

on the side where it is not noticeable. Her on choice would be Volvo, mainly because she

thinks the ad says that it may cross streets, cross borders, cross area and cross

country. But she gets that the ad is lacking information about it is features and

characteristics. Her sixth choice will be Toyota, according to Olga, if I might see

this advertising on a selected magazine it will not get my attention. Toyota can be using this kind of a

theme which i think is indeed bizarre therefore not attractive to the customer.

Yacht club is a dua puluh enam years old college or university graduate from Brooklyn, New York. The lady

happens to be an accountant and earn about $80, 1000 a year. Her favorite thing to

do is usually read works of fiction, listen to music, and go shopping. Her closed fist choice being a customer can be

Dodge Grand Caravan, because she gets that, searching at the additional ads it caught

my interest directly. That specifies the info that I choose to buy and would

recommend my children and close friends. Marinas second choice was Ford Journey.

She feels that this mag advertising can be breath taking since the view plus the

background is so superbly captured which in turn takes her attention towards the view, the

car and also the explanation. Her third choice of the five advertisements was Volvo.

The girl liked the view and how that they positioned the auto being in motion. Therefore , she

feels that there was less description to the car or that this advertising does not have

necessary availabilitys that she because the customer would want to find out. Her forth

choice was Toyota. Very well, she feels which the name by itself sounds incredibly appealing. She

thinks that the ad really is easy, because the advertisement provides the photo, the motto, and

the phone volume of Toyota sellers for people who include questions about the car. Her

fifth choice was Suzuki, as a result of how it was captured inside the motion between a car

and two cheetahs. Therefore , it gives a direct info showing how this car races rapidly faster

than the tow line cheetahs. She gets that the background caption is actually nice and simple

because it in the wilderness. She also believes, the typeface/logo that utilized to design this kind of

advertising is stupendous.

Roman is a 22 year old college student that is majoring in Accounting. In the

free time, he likes to play mentally stimulating games, volleyball and do a little swimming. Romans initially

choice is Dodge Caravan, because its a family car and the advertisement explains every detail of

the car. This individual believes this is the car that is suited to every friends and family. His second

decision was Kia Expedition, because the ad explains various types of the Honda

Trip that is available on the market. His third choice was Suzuki, because it

displays the car in motion and has a large amount of information about the car. The motto that is

used by this kind of ad may be the cheetah is a fastest land animal on the globe, but he feels that

how exactly does the cheetah play a role in the ad. His mood about the ad is negative. His

forth most suitable option is Volvo, because he feels that the car does not provide enough

information about the car, it only says the car is incredibly strong in fact it is capable of

anything. He seems that to ensure the advertisement to be successful the car should

have the middle of the ad certainly not on the advantage, where it is hard to see. His fifth best choice

was Toyota, as the ad doesnt say a great deal about the car. For instance, the

overall look of the car is so small , and the name is method on the bottom which can be very hard

for an ordinary consumer to determine.

Alex can be described as 24-year-old male that hails from Brooklyn, Nyc. He could be a

damefris?r and he can his own boss. He earns about $35, 1000 a year. This individual likes

nature, traveling, and theatres. He select Dodge Grand Caravan since his first choice

since it is big and a wide car that can give with the important needs that he and

his family require and desire. He feels that this ad describes the required ideas the fact that

client needs. His second choice was Volvo, according to Alex the ad appeals to

his attention because the car is demonstrated in a direct perspective. This individual thinks this kind of ad was

merely done, for example , the background, the emblem is simply placed in the corner of the

ad. His third choice is Suzuki, because the caption between cheetah and this car are

having duplication in race. This advertisement was considerately putted jointly and the reality they

did a comparison between a Suzuki and cheetah was very smart. His forth choice was

Toyota. He thinks that this advertisement does not give you the necessary data that

would get his attention. His 6th choice was Ford Expedition, because it gave him

more details regarding the features with the car. Yet , he seems that the approach they

positioned words and phrases on the top of an ad baffled him because he didnt understand where was

first and wherever was the end.

Alexander is a 27 year old Medical professional Assistant that resides in Queens, Fresh

York. His annual rent is $55, 000. In his spare time this individual likes to golf, play sucker

and basketball. His first choice is usually Suzuki, because it is a nice relatives car, certainly not too big

and not too small. This individual likes the truth that there was a comparison between your cheetah

and Suzuki, because acceleration is very important within a car. In addition, he wants the headline

in the ad as well as the fact that Suzuki won a great award displays him it is a reliable car. His

second options are Dodge Grand Caravan. He feels that this has incredibly luxurious

appearance and a nice company logo too. Drawback is that this car is too big and

overloaded while using information. He believes we as Americans say that Period is

Money. His third choice is Volvo. To him as if this car can defeat every

piece of land and water. Mountains are very good and nothing may destroy that and so the

ad models this picture that the car is strong like a mountain. His out choice is Toyota, he

feels this car is perfect for an average one who can afford it. It gives great information

and the ad uses a bit of nature which in turn caught his attention. His fifth options are Ford

Expedition, because this car is good for people who prefer to travel a whole lot. The nature that

was used in the advertising captured his attention and make him want to have this type of a car.

He enjoys the position the car reaches because he are able to see everything in a clear view.

Khia can be described as 30-year-old man who could be a caseworker and earns

approximately $35, 000 12 months. He is coming from Brooklyn, Nyc and his hobbies and interests

consist of listening to music, playing golf ball, baseball and seeing the pretty effects of

nature. His first and foremost choice is Suzuki, because it the advertising provides details

that may be breath taking to every customer as it describes all the details of the car.

Furthermore, the design of the ad is definitely marvelous and eye catching. His second decision

will be Dodge Grand Caravan, because it also details in detail about the features

of the car but he thinks that an ordinary customer wouldnt desire to read this all

data because simply its time-consuming. His third choice can be Volvo

because the phrases that they use to describe the cars features aren’t clearly found. He

would like to suggest to the Volvo producer to attempt to use a distinct texture design of

the car. Moreover, he’d make the term Volvo a bit bigger and visible to catch

the readers focus. His out choice would be Toyota, celebration though they have little

information the ad is apparent and simple which some people like himself like. He would

like to claim that the identity Toyota is going on the top of the ad instead of on the

bottom because to him it was hard to tell the fact that was the brand term of the car. His previous

but is not least decision was Ford Expedition. By simply showing distinct samples of the automobile

they can be creating preferences which would be most suitable pertaining to the customers requires and

wants. He suggests that by causing the car more visible and maybe more on the

centre it would support a customer imagine the whole car rather than only the front.

Elena is a college student from Staten Island. Your woman works as a attendant and gets

about $20, 1000 a year. Your woman likes to hang out, play football and likes pets. Her first

choice is Chouse Grand Caravan, because the advertisement offers a small television that is certainly inside

the car which is good for father and mother who have children. The disadvantage with this ad is usually

that it has an excessive amount of information and this there is simply not enough time to get busy parents

to consider time to truly read it. Her second choice is Volvo, because the girl likes the

sort of the car. She’d like to know the dimensions of the price and the features of the automobile. She feels

that this advertisement portrays the massage of reliability and safety. Her third choice is

Suzuki, because it explains to a person the saying price with the car. She believes the fact that

backdrop of the advertisement is suitable for this sort of an advertisements. Moreover, the award

shows that the car was given the green light by other people. Her forth options are Ford

Expedition, for the reason that ad makes this picture that it can take you anywhere, beneath any

condition. She believes that its a family group car but she feels something is lacking from this

ad, like the features inside the car. Her 5th choice was Toyota, she gets that there is

not enough data (i. elizabeth. how a large number of miles will the electricity previous, how far are you able to go

with the car). She is convinced that this sort of a car is useful for the environment because

there may be less polluting of the environment.

The ad which i like the most is the Dodge Grand Caravan, because it is a family

car and it is in crimson which attracts my focus very fast. In addition, the advertising contains a whole lot

of details that explains just features and expectations. Contrary to the Toyota ad, We

think that Dodge Grand Caravan promote the most. Inside the Toyota ad, the

car is too far, it requires to be more closer and side wise so that it will certainly catch a persons vision of the

consumer. Second, I think it would help to put the identity of the car on the top

rather than on the bottom so that the customer should know what brand name he/she is

looking at. Furthermore, it would probably be a good idea to replace the theme or perhaps the

slogan of the ad because in my experience it doesnt make any kind of sense. The reason why I feel that

Dodge Grand Caravan might sell one of the most is because the ad provides adequate

information about the car. But simultaneously I feel that Dodge Grand Caravan has

given a lot of information about the car that is unneeded and frustrating. In my

opinion a great ad must be clever, initial, that should also sell. We could make a

very good advertisement operate if we create a suitable theme/slogan, background that may set

off this image inside the consumer attention that its one of a kind and that there is no other

merchandise like it. In case the advertisement for a product is small , and has small print

with wrong usage of colors and textures then this ultimate consumer wont actually notice the

ad. I do think that the presence of a merchandise does may play a role in advertisement.

Slogans

, Make every day good for the last drop

(Maxwell House)

, Drinking water, Reborn

(Brita)

, Once you take you can’t stop

(Pringles)

, Believe Light

(Merit cigarette)

, Open up to complete relief

(Claritin D 24 hours)

, Delight, cleverly concealed as business

(Northwest Airlines)

, This might cause you to shave a good 30 seconds off your shower.

(Honey Nut)

, Arrive to where flavor is definitely

(Marlboro)

, How you can relax and unwind following sawing the earth

(Smirnoff)

, The power that brings you jointly

(Gravity, aroma for men)

1 . Which usually of the 5 ads received the most good rank (lowest average)?

The cheapest favorable advertising were Toyota and Volvo.

2 . Which usually of the five ads received the least advantageous rank (highest average)?

In the 5 advertisements consumers preferred the advertisement for the Dodge Grand

Caravan, Suzuki, and Ford Trip.

3. Which will themes experienced the highest relationship scores?

The themes that had the very best association scores are the following: Once you pop you

can’t stop, How to relax and unwind after sawing the earth, Come to where the taste

is definitely, Water, Reborn and Help to make every day great to the last drop.

4. Which themes had the cheapest association scores?

The themes that acquired the lowest affiliation scores happen to be as follows: The force that pulls

you jointly, This could lead you to shave a great 30 seconds through your shower

Pleasure, intelligently disguised while business, Clear to complete relief and Think Lumination.