It purchase bt may be the essay

Retirement

Excerpt from Essay:

In both these situations, better information technology and information systems will give the advisers the tools they need to attract new business and to outperform rivalling wealth administration services. They will then drive business towards the individual advisors, resulting in the super development that was the original concern the company wished to address.

Evaluation of Alignment

At present, the it function provides a substantial amount details to BT, but you can still find opportunities to improve linkages among business units. The it section is good, but not because proactive since it could be in finding new ways to help deliver competitive advantages towards the advisers. Advertising is the key way in which it can help BT to increase – you will discover hundreds of thousands of shoppers scattered during Westpac’s several companies plus the more access BT’s agents have to these clients and their information the better they shall be able to make new business. Additionally , most advisers rely on data provided through internal channels to help with investment decisions. Therefore , it can play the role in improving the high quality and time of that details. At that point, it will probably be considered there is an optimal alignment between your it function and technique. The present amount of alignment excellent, but the business can outshine its competition if the conjunction between the it function and strategy is improved, by making this more of a product sales support function and using it to totally free the movement of information in the company.

Strategic Opportunities

Since noted, the most important strategic prospect is for BT and the Westpac Group generally to enhance the movement of information between business units. There is also a tremendous amount details within the company, but for one of the most part that information is definitely compartmentalized inside the different business units. Growing the business will require that information to become unlocked and put to better work with by the different sales staff (investment advisers, insurance reps) within the business. The current using the it function produces relatively tiny value, providing more being a support function. Yet there may be clear chance for it to work as a powerful tool in marketing support. Given the vast network of agents that BT has, adding more power inside their hands only will serve to uncover more value through the vast amount details that the firm already offers. This is the primary area in which the company can create more appeal from the i . t department.

Realization

BT is a large organization that operates in an deeply competitive sector. The company is definitely not especially differentiated from its competitors and has tiny in the way of competitive advantage – most companies in the industry have similar attributes that BT will. This presents a significant problem for BT is trying to accomplish superior development. There is, however , a way that this can unlock the huge stores of information within the firm to create even more marketing possibilities for the thousands of sales representatives inside the company.

References:

BT. com. au site, various webpages. (2011). Gathered April four, 2011 by http://www.bt.com.au

Business Wire. (2007). PMC goals key challenges facing expenditure advisors. Organization Wire. Recovered April 5, 2011 from http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_24/ai_n20512884/