Ipod apple s mp3 player relates to maslow s term

Abraham Maslow, Maslows Hierarchy Of Needs, Ericsson, Nike

Excerpt from Term Paper:

iPod (Apple’s MP3 player) relates to Maslow’s hierarchy of human requires.

Abraham Maslow created his theory of the hierarchy of human requires in the late 1950’s and early 1970’s. The psychologist had written that individuals are primarily motivated by unsatisfied needs. Certain lower needs has to be satisfied ahead of higher needs are pleased. (Maslow, 1970) Advertising new releases often depends upon generating a sense of need, and promising the new product can fulfill this need.

Take for instance the Apple’s new Music player, the ipod device. True, on the Maslow-like physical level, the first standard of need, a single cannot take in an ipod device, and a less mechanised form of ‘apple’ is necessary for sustenance, iPods do fulfill the consumer’s immediate physical demands for less heavy equipment. iPods are portable and more rectify to exercising, and for musical use in crowded subway, and the crush and stress of modern metropolitan life. The iPod website from Apple also offers the convenience from the technology’s 18-hour battery.

Regarding the second hierarchical need for safety, downloadable music is more sturdy than listening to music on CDs in fact it is cheaper to download specific songs than purchasing various CDs. Also, the branding of this new technology stresses the capacity of the user to create plans of personal collections of music. This tailors the iPod towards the consumer’s personal “loves, inch the third of Maslow’s requires. The popular and various colors the merchandise is available in, aesthetically provides the aspect “social esteem, ” that Maslow defines as the primary fourth will need of his hierarchical pyramid. Also, as the iPod is a popular product, basically having 1 confirms the fact that owner and user in the iPod is a consumer connected to the ‘next big thing’ in music. You can even, according to the Apple Website; synchronize music and images upon your handheld personal music device. Lastly, “self-actualization” by creating ones’ own music mixture is achieved through iPod technology – the iPod personalizes a person’s listening satisfaction through making a self-tailored musical experience.

Functions Cited

Apple. (2005) Established Website in the iPod. Recovered 24 Marly 2005 for http://www.apple.com/

Maslow, Abraham. (1970) Motivation and Personality. Second Edition. New york city: Harper Line. Accessed for “Maslow’s Hierarchy of Needs” website. (1997) Maintained by simply Robert Gwynne. Retrieved twenty four Mar 2006 at http://web.utk.edu/~gwynne/maslow.htm

Question a couple of

Explain how a iPod facilitates people about moving off their real personal to their great self. How exactly does it assist individuals portray an optimistic self-image?

As soon as 2000, essayist and press critic Jeffery Rosen mentioned, “in the internet, there is no genuine wall among public and and the edition of the client that is constructed “out there” in the virtual world. As opposed to the real do it yourself, one can create an ideal home from odds and ends of stray data and since “reading and writing, health care and buying and sex and gossip” increasingly take place in cyberspace, the consumer can create a fresh self throughout the medium of technology. The iPod boosts this customer empowerment, the creation of any new self through the Internet and music. (Rosen, 2000)

Downloadable music on the ipod device is one way cyberspace allows music to be personalized. Rather than hearing a established set of music on a CD, one can find the order and artists. The expertise of listening to music becomes regarding the consumer rather than the artist. Generally, the approach from the true to the ideal self is definitely accomplished in advertising simply by stressing, on the other hand gently, the consumer need to change simply by adopting a fresh product affiliation to become a perfect. However , the iPod tensions that the client is already the ‘ideal’ with regards to his or her preferences, talents, and desires. Hence, the ipod device enables the customer to function as the ideal do it yourself, by confirming the card holder’s already existing requirements and wants through a personal musical play list. Rather than learning more about new performers, the consumer discovers more about his or her very own tastes by simply creating his / her own mixture.

Of course , the web capability generally speaking can be quite great for creating these kinds of a switch in marketing. The Internet’s potential to release experimentation with identity, suggest that the Internet is a mirror, a tool, in order to people with the search for personal by validating their inner choices and life, and encouraging them to set interesting personal associations with sound and photo, rather than to seek a new home through purchasing alone. (Murray, 2000) By purchasing an ipod device, one understands one’s accurate musical identification rather than purchasing the art of another specific. For example , with all the new iPod, one can mix the sounds of childhood with today to create a manifestation of the self that is as seamless like a CD, creating the ideal that one’s genuine choices are only as valid as the artist who created the track.

Works Mentioned

Murray, Bridget. (2000) “Monitor on the Home. ” Monitor on Psychology. Retrieved twenty four Mar 2005 at http://www.apa.org/monitor/apr00/mirror.html

Rosen, Jeffrey, (2000) “The Eroded Do it yourself. ” The brand new York Moments Magazine. Gathered 24 Marly 2005 for http://people.brandeis.edu/~teuber/rosen1.html

Query 3

Make clear how Apple built manufacturer equity for the ipod device.

Brand value is defined as the added perceived benefit of a company, apart from the operation of the item. Brand collateral can take the form of value, the amount of extra income anticipated from a branded product over and above what might be anticipated from the same, but unbranded product. “For example, grocery stores frequently offer unbranded types of brand name products. ” (DDS, 2004) Brand value also confers an intangible value connected with a product that can not be accounted for by price or perhaps features. “For example, Nike has created a large number of intangible benefits for their athletic products by simply associating associated with star athletes. ” (DDS, 2004) Likewise, the overall awareness of top quality and graphic attributed to a product, independent of its physical features create brand value. “Mercedes and BMW established their brandnames as associated with high-quality, luxurious automobiles. ” (DDS, 2004)

By simply launching on to a new technology, Apple a new perception of greater quality in the ipod touch, in terms of perceived quality, by causing the Pod synonymous with downloadable music. “The Aple brand” total was “actually enhanced by introduction in the iPod Mp3player. The ipod device was “a sensationally fresh idea, inch and the ipod touch was not just another MP3 player. It created intangible value regarding its branding through primary quality and newness, their sleekness of physical features that developed perceived manufacturer quality, and an intangible brand vale quality by associating the brand with junior, attractiveness, and a efficient design. (Halve, 2004) This kind of all triggered additional monetary value, as image and manufacturer conscious fresh consumers, the point audience of your new technological product and a musically oriented item, jumped desperately upon the Apple bandwagon. While company equity will vary around individuals, the iPod grabbed upon the proper individuals, on the right time, with the obligation product. (DDS, 2004)

Functions Cited

DDS. (2004)”What can be Brand fairness? ” Researcher’s toolkit – White Paperwork Strategy Research on Understanding Brand Collateral. DSS Research. Retrieved twenty-four Mar 2005 at http://www.dssresearch.com/toolkit/resource/papers/SR02.asp

Halve, Anand. (2005) “What’s in the Name? ” Proper Marketing. Gathered 24 Mar 2005 for http://www.etstrategicmarketing.com/smJune-July2/sbrand_2.htm

Problem 4

Clarify how the ipod device has used co-branding strategies with other companies to help sell all their product. i actually. e. Nike, BMW, HEWLETT PACKARD.

Until January 2005, Apple had simply no iPod or perhaps PC goods that served the mass market. Together with the launch of iPod Shuffle and Apple pc mini they finally converged two merchandise paths together with the mass market in mind. (Nixon, 2005) This not only drove more iPod product sales, via the Shuffle and other products and Apple add-ons, but likewise fulfills the promised “halo” effect of the iPod items as PC users hopped to the Apple pc mini and adopted Apple’s co-branded goods. The halo effect was thus