How Creativity, Innovation, and Entrepreneurship Are Related? Essay

RABBIRRA Portable Accessory Center plans to leverage the business model to meet three main consumer needs – info, cost effectiveness and quality in a single place.

So far as information generation is concerned, RABBIRRA Mobile Equipment Center ideas to use judgment leaders to build extensive opinions on sahkotupakka. Furthermore RABBIRRA mobile accessory center programs to offer eye-catching incentives can be to sign up on our internet site and review products. We also intend to import superior quality of china model portable accessories and also other countries style. 2 . Affordability: With its knowledge in wholesaling and all their suppliers based in China, RABBIRRA mobile equipment center anticipates margins of 30-60% on its products and may react to new entrants by providing similar items at negligible margins. 1 ) 3 Area Locating the organization will be in East showa at Gedo City kebele 01 near Chaliya Hotel.

The reason for selected this site has been the next criteria. From this location we have all features easily just like transport, water supply, electric power supply and others, the house rent is extremely less cost, we get a lot of customers mainly because around the location there is no even more other organization to operate this activities. It truly is comfortable to focus on markets. the location also permits the business to protect a large and rapidly producing customer human population.

E-Commerce: The organization will make an effort to enhance the sales through a serious and advantageous web page in order to appeal to customers which have been reluctant to do business with huge companies. 1 . 4 Industry area Industry area of each of our business plan to selling our mobile equipment is in the middle of Gedo City kebele 01. Excellent lot of populace around right here and it is close to Chaliya Lodge. In this area there are a lot of schools, building constrictions, and social and religion institutes, other industry centers, hotels and eating places this give a better advantage of selling the products.

1 . 5 Industry Segmentation RABBIRRA Mobile Item Center will certainly focus on five customer groups, bearing in mind that it must be quite customary today to obtain more than one mobile phone per family: * Kids in the age group of 14-17 years old Learners * Average person * Pros * Service organizations and companies that must be in constant communication with their employees. Client potential| Growth| Year 1| Year 2| Year 3| Children(14-17 years)| 3%| 90, 000| 92, 700| ninety five, 481| Student| 2 %| 50, 000| 51, 000| 52, 020| Professions| 2 %| 45, 000| forty, 800| 41, 616| General public| 2%| 250, 000| 255, 000| 260, 100| Operating assistance company| 4%| 40, 000| 41, 600| 43, 264| Other| 1%| 30, 000| 30, 300| 30, 603| Total| 2 . 29%| five-hundred, 000| 511, 400| 523, 084| Table 1 . you Main consumers of RABBIRRA Mobile Equipment Center.

6 Total require The following table is demonstrate demands in the product each month and pre year: – Products| Demand per month(quantity)| Demand per year(quantity)| Battery| 100| 1200| Charger| 90| 1080| Memory| 110| 1320| Screen protector| 50| 600| Case| 55| 660| Cover| 95| 1140| Adapter| 75| 900| Earphone| 98| 1176| Headset| 80| 960| Cable| 60| 720| Modem| 45| 240| Audio accessory| 48| 576| Desk 1 . 2 Main merchandise demands of RABBIRRA Cellular Accessory Center In general total demand of the business is usually increased based on as we notice that he quantity of customers will be increases and they will satisfy by simply our merchandise and the host to the business is definitely comfortable intended for the market. 1 ) 7 Business RABBIRRA Mobile Accessory Middle has collection modest goals for benefits in market share as can be observed from the chart below.

Starting with a market discuss of 15%, RABBIRRA Portable Accessory Center plans to capture 24% with the market simply by 2016. % 30 twenty-five 20 12-15 10 0 Year 12 months 2 season 3 Fig 1 . you Market posting of RABBIRRA Mobile Accessory Center 1 ) 8 Value Many merchandise sellers happen to be struggle with selling price, and we will be regularly asked how we function it out. Just as much as we want to plus the selling price method is based on “Rate-Plus Method”. The selling price of each and every product is this: – Products| Purchasing cost (birr)| Earnings ( percent)| Profit (birr)| Selling price(birr)| Battery| 73. 45| 15.

27| 7. 55| eighty. 00| Charger| 24. 50| 22. 45| 5. 5| 30. 00| Memory| sixty-five. 70| 14. 15| 9. 30| seventy five. 00| Display protector| 43. 80| 18. 15| six. 20| 60. 00| Case| 17. 00| 17. 65| 3. 00| 20. 00| Cover| 21 years old. 50| 16. 28| three or more. 50| twenty-five. 00| Adapter| 18. 60| 18. 28| 3. 40| 22. 00| Earphone| twenty three. 00| twenty one. 74| 5. 00| twenty-eight. 00| Headset| 85. 40| 17. 38| 14. 60| 100. 00| Cable| thirty five. 0| 12. 04| some. 30| forty. 00| Modem| 53. 65| 11. 84| 6. 35| 60. 00| Audio accessory| 92. 00| 19. 58| 18. 00| 110.

00| Table 1 . 3 Merchandise selling price of RABBIRRA Mobile phone Accessory Centre 1 . being unfaithful Sales Prediction Sales forecast displayed is very even though we purpose very high, we decided to demonstrate a very slow growth and revise the program on a annual basis. Usually we expect to expand the volume much more speedily Year 1 Products| Volume (quantity)| Cost (birr)| Battery| 1, 200| 96, 800| Charger| one particular, 080| 32, 400| Memory| 1, 320| 99, 000| Screen protector| 600| 40, 000| Case| 660| 13, 200| Cover| 1, 140| 28, 500| Adapter| 900| 19, 800| Earphone| 1, 176| 32, 928| Headset| 960| ninety six, 000| Cable| 720| twenty-eight, 800| Modem| 540| 32, 400| Music accessory| 576| 63, 360| Total| 10, 872| 573, 188| Stand 1 . 4 Product Sales Forecast of RABBIRRA Mobile Item Center (year one) 12 months 2 Products| Amount (quantity)| Price (birr)| Battery| 1344| 107, 520| Charger| 1209| 36, 270| Memory| 1478| 110, 850| Screen protector| 672| thirty-three, 600| Case| 739| 18, 780| Cover| 1276| 23, 900| Adapter| 1008| twenty-two, 176| Earphone| 1317| 36, 876| Headset| 1075| 107, 500| Cable| 806| 32, 240| Modem| 605| thirty six, 300| Music accessory| 642| 70, 620| Total| 12, 171| 640, 632| Table 1 . Revenue Forecast of RABBIRRA Portable Accessory Middle (year two) Year three or more Products| Amount (quantity)| Cost (birr)| Battery| 1505| one hundred twenty, 400| Charger| 1354| 45, 620| Memory| 1655| 124, 125| Display protector| 753| 37, 650| Case| 828| 16, 560| Cover| 1429| 37, 725| Adapter| 1128| 24, 816| Earphone| 1475| 41, 300| Headset| 1204| 120, 400| Cable| 903| 36, 120| Modem| 678| 40, 680| Audio accessory| 719| 79, 090| Total | 13, 631| 719, 486| Stand 1 . 6th Product Sales Prediction of RABBIRRA Mobile Equipment Center (year three) Fig 1 . two Product Sales Outlook of RABBIRRA Mobile Accessory Center 1 . 10 Promo measures Mainly when we begin agreement providing the product we all sell that product price without which include our labor and other bills sell the product only the expense of the getting product.

Furthermore we advertisements by pleased customers, usage of posters, Brochures, billboards and regular prompt supply by the manufacturer. 1 ) 11 Web marketing strategy Short-term sales strategies are the ones that bring will take us a momentary boost in traffic. Even though these approaches are very crucial to our total plan, they are really only a brief traffic supply and should not be solely trusted. Short-term marketing strategies include: * Purchasing Advertising * Message Boards 2. Search Engines Long term marketing strategies are those that can bring us a reliable stream of targeted traffic over time. These tactics will always produce results even years down the road.

Long term marketing strategies include: * Decide-in Lists * Free gift idea * Content material By creating and implementing a balanced web marketing strategy, using equally short-term and long-term strategies,  RABBIRRA Mobile phone Accessory Center will drive a reliable stream of targeted traffic to our website. Applying this simple method when creating our Internet marketing technique and excelling at all three, we hope to guarantee our achievement. Our immediate marketing strategy will focus greatly on sales promotion, niche positioning on the market and customer support with loyalty and retention in sales. Our special offers will always stay in tune with our company targets and objective statement.

Product sales Strategy Building our Revenue Strategy we shall follow the next steps: Revenue achievement Requires Planning – we shall formulate our product sales strategy and tactics to obtain our sales success. Analyze Our Potential – we shall step through a structured process that will prepare us for the introduction of our product sales strategy. Strategize Around Strengths – the explanation of our revenue activity will become analyzed creating a report that reveals factors impacting our sales potential.

Develop The Tactics – we need to receive assistance to develop an extensive tactical want to achieve our success. Measures Our Success – we shall continuously develop important measurements that mark the progress of financial estimates that guide our growth. Employ an Action Arrange for Success – we shall provide our sales force a clear tactical plan that is as well aligned with management’s tactical objectives. The sales approach of RABBIRRA mobile accessory center is not hard.

The key to customer satisfaction has the product and services that meet the customer’s needs. A crucial part of that may be to also provide knowledgeable employees to aid customers quickly find what they want. 1 ) 12 Promoting budget RABBIRRA Mobile Equipment has a superior quality products beat our rivals. We have a skillful campaign is internet sites other promoting business credit card to peoples, by allocating brochures, Advertisements and other equipment.

Since these costs used in our promo are not a lot of costly mainly because we develop by yourself. In addition to this promo in internet sites in certainly not costly it can be free to post our goods to advertise. Fully we pertaining to month advertising budget of birr forty five or twelve-monthly budget of birr 480.

Chapter two 2 . Development 2 . one particular Production Method The production method is a aspect appearing under the operating program of the total of our business plan. The production method is the process a product or service consumes order because of it to become looking forward to customers to acquire. In our organization we have zero production method since we are not going to generate production supplies instead we will share the item as a central organ.

To progresses our business the subsequent things should be fulfilled. 1 . Selecting the proper place to sale our items 2 . Having enough funds to do the business 3. Make a decision what customers available for our production installment payments on your 2 Set Capital Fixed capital Building 11, 400(annually in birr) Equipment: Computers 8, 1000? 1 =8, 000 several Shelves a couple of, 000 by 3 =6, 000 three or more tables five-hundred x 3=1, 500 4 chairs 450×4=1, 800 1 speaker 650×1=650 2 adapters 60×2=120 two calculators 90×2=180 Total set asset twenty nine, 650 installment payments on your 3 Lifestyle of fixed capitals The life of the set building is undetermined because it is not possessed by all of us.

The life of computers, shelving, tables, loudspeakers, chairs and adapters are definitely more than 10 years because we could maintain pcs, speakers and adapters mainly because it fails and we repair chairs and tables when it destroys. The life of the shelf much more than ten years because it is regularly used when we are putting components. The annual depreciation cost, presuming no recycle value, will certainly therefore end up being: 5 % of eleven, 400 (Building)Birr 570 10% of 18, 250 (equipment) Birr you, 825 Annual depreciation cost: Birr 2, 395. 4 Routine service and repairs Because of convenience of equipment the worker in the shop can easily maintain and repair the things that needed to repair.

When we say mobile equipment sales we could conclude that maintain and repair the mobile add-ons, such as cellular cover, changing mobiles glaciers, screen defender and etc. installment payments on your 5 Way to obtain Equipment Supply of our tools are the grocery store, Production suppliers, and etc. 2 . 6 Planed capacity The capacity to sale equipment should be greater than the current one. As well attraction of customer ought to be better than the others. 0% of kit should be sales per a day.

50% every a week and 90% every a month. 2 . 7 Future capacity Later on we are going to enhance customer simply by increasing the quality of our service more and more. Following two 12 months we will open the branch of our Business in appropriate place and we will open job chance for jobless individuals. 2 . almost 8 Terms and conditions of purchase of Products There is no organic material we need since we are not making by the self just we get or perhaps purchase the products from the business of the merchandise. 2 . 9 Factory area and structure Our Mobile phone accessory Center will be found in one room which is used to get selling room.

The total size of the bedrooms will be about 15sq. foot. We would not use any other materials as a result there is no appraisal of cost of raw materials and their availability. installment payments on your 10 Labor The director by himself can participate in operating and handles other employees and products. And also supervise the entire of the work. 2 . 11 Expense of labor The master will pay will pay himself a wage of birr a thousand and his associate will be paid out birr six hundred per month.

The other labor get two hundred birr and Indirect labor Birr per Month 5 Owner / director 700 x5=3, 500 Sweeper 200 x1=200 Total 3, 700 Direct labor Birr per Month Member of staff 350×1 = 350 Total labor cost 4, 050 2 . doze Labor availability Workers readily available all the time as there are even more educated people in Ethiopia. So we can make labor whenever we need. installment payments on your 13 Labor productivity The wage pertaining to workers will paid in holly day depending on current condition of market installment payments on your 14 Stock overhead Bills Factory overhead in our business consists of the following things Monthly Birr Roundabout labor three or more, 700 Electricity and telephone 100 Transport of Materials 200 Total factory over head 4, 500 2 . 15 Production cost 1 . Direct labor Birr per month Worker 350 x1= 350 installment payments on your Factory over head Expenses Birr per month Roundabout labor three or more, 700 Electrical power and mobile phone 100 Travel of Components 200 Total factory over head 4, 1000 Total creation cost 4, 350 Chapter Three 3. Organizations and Management several.

1 Type of Business The business will be signed up under the name “RABBIRRA Mobile Item Center” like a sole proprietorship and owned or operated by Mr. PeterosTona, RebumaYadasa, Shiferaw Tegen, SadikAwol and Siraj Ahmed. It will have their business treat located in West showa in Gedo City. several.

2 Company Structure The proprietors get their individual responsibility and problems in successively the business consecutively the business. General Manager Mister. PetrosTona, Fund manager Mr. ShiferawTegen, Marketing and Purchasing Director RebumaYadasa, Retailer Mr. SadikAwol and Mister.

Sirage Ahmed as main division of job and when function loaded almost all members is work as Seller. Two part-time will be hired for customers contact and booking the needs of the regulars. When work load is occurs all owners can cover each other tasks to minimize excess of the work.

Fig 3. 1 Organizational Structure Standard Manager Mr. Petros Tona Marketing and purchasing Manager Mr. Rebuma Yadasa Finance administrator Mr. Shifera Tegen Vendor Mr. SadikAwol and Siraj Ahmed Member of staff (To end up being hired) 3. Business knowledge and requirements of the entrepreneur Most of the entrepreneurs do not have a proper way organization experience yet our pleasure we learn several issue about business in two subjects.

The principal of this pleasure is all of us learn entrepreneurship and small company management study course. In this course we have a good knowledge and confidence to work this kind of business. The other program we take Economics, it linked to business. Most entrepreneurs will get BSC level in computer science by Jimma University.

They got varies main and prevalent course throughout the 4 years program. A few of the major programs are Calculus, discrete math, economics advanced programming, subject oriented programming, fundamental of database system, Internet encoding, advanced database system, pc graphics, info communication and computer network, wireless connection and mobile computing, artificial cleverness, distributed system, multimedia system, computer security, formal language theory, compiler design, sophisticated theory, statistics and others.

3. 4 Pre-Operation Activities All of us listed over the following triggers to be started out before we are able to activate our business: 1 ) Process the steps needed for business 1 day installment payments on your Preparing articulating the business prepare 5 several weeks 3. Obtaining a loan and approval 15 days 4. Contact product suppliers 1 week your five. Employment labor 2 days 6. Purchasing product some days 7. Setting up the merchandise 1 day All of us intended to start off the procedure approximately five months following our credit application, eight weeks after discharge our mortgage. Table several.

1 Large chart Pre-Operation Activities| Period Table (in weeks)| | 1| 2| 3| four | 5| 6| 7| 8| 9| 10| Enrolling the business| | | | | | | | | | | Preparing the organization plan| | | | | | | | | | | Making an application for a loan and approval| | | | | | | | | | | Get in touch with equipment suppliers| | | | | | | | | | | Construction the factory| | | | | | | | | | | Selecting labor| | | | | | | | | | | Products purchasing| | | | | | | | | | | RABBIRRA Mobile Accessory Center pre-operation activities a few. 5 Pre- Operation Bills Our Pre-operation is that we need to decide the location properly to progresses the business. Pre-operating Expense birr Registration cost 200 Electricity 150 Travel cost 100 Total Pre-operating expense450 three or more.

6 Workplace equipment All of us will just buy three inexpensive tables which can be suitable for personal computers and four ergonomic chairs, calculators and stabilizer. This costs birr 18, two hundred and fifty. The monthly and yearly depreciation with this equipment will be birr 22and 1, 825 respectively. 3. 7 Administrative Expense The entrepreneur would like to keep our cost low in order to compete.

Our month to month administrative expenditure consists of: Birr Treasure allowance (wife) 290 Depreciation of office tools 22 Materials and connection 30 Electrical energy 200 Total 542 Part Four 5 Financial Strategy 4. you Project cost 4. 1 . 1 Fixed assets Building 11, 400(Annually in birr) Equipment18, two hundred fifty Total fixed assets29, 600 29, 650 4.. a couple of Pre-Operation Charge 450 4. 1 . a few Working Capital Regular monthly purchasing value of each product= monthly amount of each product x purchasing price of each product Every year purchasing cost of each product= monthly sum of each product x getting price of every product back button 12 Products| Monthly amount| Purchasing price(birr) per month| Annually amount | Getting price(birr) every year| Battery| 100| several, 345| 1200| 88, 140| Charger| 90| 2, 205| 1080| twenty six, 460| Memory| 110| several, 227| 1320| 86, 724| Screen protector| 50| two, 190| 600| 26, 280| Case| 55| 935| 660| 11, 220| Cover| 95| 2, 042. 50| 1140| 24, 510| Adapter| 75| 1, 395| 900| sixteen, 740| Earphone| 98| a couple of, 254| 1176| 27, 048| Headset| 80| 6, 832| 960| 81, 984| Cable| 60| a couple of, 142| 720| 25, 704| Modem| 45| 2, 414.

25| 240| 28, 971| Audio accessory| 48| 4, 416| 576| 52, 992| Total| 906| 41, 397. 75| twelve, 872| 496, 773| The price tag on one month of having product forty one, 397. 75 Values of each and every needed for procedure.

This will always be The cost of 30 days of labor and expense 8, 050 Total doing work capital49, 447. 75 forty-nine, 447. seventy five Total capital requirement 79, 547. 75 4. 2 Financing program and loan Requirement In the beginning individually we all collect almost eight, 500 birr for each of us which benefits 42, five-hundred birr in the cost of building, equipment, labor, factory over head and pre-operating expense. A loan will be required for the getting of merchandise.

Particulars| Owner’s equity | Loan | Total | Fixed Capitals| (in birr )| Building | 14, 400| -| 11, 400| Equipment| 18, 250| -| 18, 250| Pre-operation expense| 450| -| 450| Operating capital| doze, 400| thirty seven, 047. 75| 49, 447. 75| Total | 42, 500| thirty seven, 047. 75| 79, 547. 75| Percent | 53.

43 %| 46. 57%| 100%| 5. 3 security for loan All of owners have a property which is respected at birr 50, 500. This area is pledge as reliability against the loan.

4. 4 Profit and loss statement Birr Sales of 15, 872 goods with type table of year one sale 573, 188 Less: The cost of 30 days of Purchasing merchandise x 12 496, 773 Labor: birr 350? 12 4, 2 hundred Overhead: birr 4000? doze 48, 500 548, 973 GROSS REVENUE 24, 215 Less: Advertising administration expense birr forty?

12 +542×12=480+6504 6, 984 OPERATING PROFIT17, 231 Less: interest charge 3, 705 NET EARNINGS BEFORE TAX13, 526 For three years, the projected profits statement look below Projected income assertion (birr) Year| 1| 2| 3| Product sales target| 10872| 12171| 13631| Capacity | 76%| 88%| 100%| Product sales | 573188| 640632| 719486| Less: | | | | Labor| 4200| 4200| 4200| Overhead| 48000| 48000| 48000| Making | 52, 200| 52200| 52, 200| Gross Profit| 24, 215| 91, 659| 170, 513| Less: Mktg& Adm cost| 6, 984| 6, 984| 6, 984| Net Income Before curiosity and tax| 17, 231| 84, 675| 163, 529| Less: Interest| 3, 705| 2, 470| 1, 235| Net profit before tax| 13, 526| 82, 205| 162, 294| Accumulative Profit | 13, 526| ninety five, 731| 258, 025| 4. 5 Income statement Expected cash flow claims (Birr) Particulars| Pre-operation period | Year| | | 1| 2| 3| Cash Inflow| | | | | Equity| 42, 500| -| -| -| Funding | 37, 047| -| -| -| Cash sales *| | 573, 188| 640, 632| 719, 486| Total Funds Inflow| 79, 547| 573, 188| 640, 632| 719, 486| Cash Outflow| | | | | Pre-operation expense | 450| -| -| -| Purchase of fixed asset| up to 29, 650| -| -| -| Purchasing product| | 496, 773| 556, 385| 623, 151| Direct Labor | -| 5, 200| some, 200| four, 200| Factory/operation Overheads **| -| 48, 000| 48, 000| forty eight, 000| Industry expenses | -| 480| 480| 480| Administrative price **| -| 6, 504| 6, 504| 6, 504| Interest expense| -| 3, 705| two, 470| 1, 235| Mortgage amortization| -| 12, 349| 12, 349| 12, 349| Total funds outflow| 40, 100| 572, 011| 630, 388| 695, 919| Net cash Inflow(outflow)| 49, 447| 1, 177| 10, 244| 23, 567| Cash Stability Beginning | -| forty-nine, 447| 48, 270| 58, 514| Cash Balancing Finishing | 49, 447| forty-eight, 270| 49, 514| 82, 081| 5. 6 Balance sheet Projected balanced sheet particular| Pre-operating period| Year | | 1| 2| 3| Assets| | | | | Current asset | | | | | Cash| forty-nine, 447| forty eight, 270| fifty eight, 514| 82, 081| Total current property | forty-nine, 447| forty-eight, 270| 58, 514| 82, 081| Set assets | | | | | Building| 10, 400| 11, 400| 11, 400| 14, 400| Products | 18, 250| 18, 250| 18, 250| 18, 250| Net fixed assets | up to 29, 650| twenty nine, 650| 30, 650| up to 29, 650| Total fixed assets| | | | | Other property | | | | | Pre-operation expenses | 450| | | | Total assets | 79, 547| 79, 547| 79, 547| 79, 547| Financial obligations | | | | | Current liabilities | | | | | Loans payable| -| 12, 349| 12, 349| doze, 349| Total current liabilities| | doze, 349| 12, 349| doze, 349| Permanent liabilities| | | | | Financial loan payable| thirty seven, 047 | 24, 698| 12, 349| -| Total long term liabilities| 37, 047 | twenty four, 698| doze, 349| -| Owners’ equity| | | | | Capital beginning | 42, 500| 42, 500| forty two, 500| 42, 500| Accumulated capital| -| 42, 500| 42, 500| 42, 500| Add: net profit following tax| | 13, 526| 82, 205| 162, 294| Total owners’ equity| | 56, 026| | | Total financial obligations and equity| 79, 547| 79, 547| 79, 547| 79, 547| 4. 7 Loan Repayment schedule The loan of birr will be paid out over a 3 year period. The repayment schedule is really as follows: Yr | Quantity principal spectacular | of installment due at 10%| Interest amount | Total | 1| 37, 047| 12, 349| 3, 705| 16, 054| 2| 24, 698| 12, 349| a couple of, 470| 18, 819| | 12, 349| 12, 349| 1, 235| 13, 584| 4. almost 8 Break –even Point (BEP) The braking mechanism even point can be computed as follows Birr Annual sales 573, one eighty eight -Annual Fixed cost: Owners’ salary birr 5? 700= 3500 /month 42, 500 Annual interest 3705 Annual manufacturing plant depreciation, 395 Other overheads 300/month three or more, 600 Advertising administrative price 6, 984 58, 684 Annual Varying Costs: Direct labor 350/month 4, 2 hundred Purchasing product 496, 773 500, 973 Annual Product sales?

Annual Set Cost = BEP (Annual Sales) Total annual sales – annual adjustable Costs 573, 188 x 58, 684 ________________________________________________________ 573, 188 -500, 973 =465, 789 BEP (Annual production) 465, 789 BEP percentage Annual fixed cost x 100 _______________________________________ Annual deal – twelve-monthly variable expense =BEP (percentage) 58, 684 x 90 _________________ 573, 188- 500, 973 sama dengan 81. 26% BEP in annual product sales = BEP% x twelve-monthly sales seventy eight.

26 times 573, one-hundred and eighty-eight =465, 789 4. 9 Return on Investment (ROI) The RETURN ON INVESTMENT for this project is as employs: Annual Net Profit 13, 526 ____________________________ = ________________ x100 Total Capital Requirement 79, 547 = 17% ROI can be therefore , 17% The return on owner’s investment (RIO) is: Annual Net Profit 13, 526 ____________________________ sama dengan __________ x 100 Owners’ investment 42, 500 =31. 83% RIO DE JANEIRO is, therefore , 31. 83%.