Exporting a specific product exploration proposal

Logistics, Perceptive Property, International Companies, Japan

Excerpt via Research Proposal:

Exporting Products

For more than 30 years, Approach Merik Surfboard Company have been referred by many people as a world leader in the production of surfboards. the Company has been producing more world champions’ board than anyone in history. Products from Al Merik Surfboard Organization are noted all over the world plus they have been quite marketable abroad. Despite the occurrence in the world, ‘S Merik Surf board Company has not ventured in exporting its surfboards to Japan. The paper is known as a proposal on the basic thought to the Vice president of Approach Merik Surf board Company about how their surfboards can be sold internationally.

Prior to embarking on the introduction of a product that is rather new to industry, it is obligatory to carry out market research on the particular new market. There are for that reason various key elements that have to get considered when looking at Japan as a potential industry for surfboards abroad. These factors will be:

Geopolitical

Just before surfboards to Japan the geographical and political circumstance in Asia should be completely examined. Firstly Japans geographic location shows a challenge to get exporting Surfboards into the country. Japan is located in the Gulf of mexico and is situated east in the Sea of Japan, North Korea, China, South Korea and Russia. This does not impede the exportation of surfboards into The japanese since there is an effective logistic system that could ensure the merchandise securely reach the destination.

Japans market provide both an opportunity and a challenge with regards to marketing of surfboards. To start with Japan is definitely ranked 10th when it comes to populace in the world. The japanese has a populace of more than 125 mil people. This really is a great prospect since an increased population is an indication of a large market for products released to the country. However Japan has a serious demographic drawback since its human population is seen being ageing and shrinking. This example is not too very serious confirmed but in decades to come the situation will have escalated. The significant population in Japan between the age of 15 and 24 has dropped by 6% in the past ten years. This fall season is stipulated to be higher in the next decade meaning that the market for the surfboards will probably be declining.

In spite of globalization of business companies have to ensure that they will abide by the rules and rules which are set in the countries where that they operate in. Japan is an established democracy therefore there exists a high level of political balance in the country. The political stability in Japan will encourage trade and thus it will be easy to export surfboards to the nation. Other international companies in Japan performing fairly very well since the political climate is usually favorable for his or her existence and continued remain in the country. Surfboards have become well-accepted in Asia and there are some local corporations which have taken on the production of surfboards. There’s also a growing tradition of house board building which has attained a lot of recognition. This is not a big competition seeing that pro-shapers nonetheless occupy a big market and thus surfboard export products will attract more people since they have been professionally done as they are imports they will be considered to be better.

Cultural Issues

Asia is becoming even more westernized and American things are now turning into trendier. Among the list of things which have been becoming trendy in The japanese are surfboards. The search culture in Japan is exactly what will affect the business plan of exporting surfboards to The japanese. This unique browse culture arrived at Japan together with the hippie activity that happened in the 1960s. it was not before the late 70s that searching became popular especially for teens who also liked competing. Surfboards in that case became popular and surfing was a trend pertaining to families as well as older people and not merely the youth for leisure time. Now a big variety of people really enjoy browsing in the japanese. Surfing lifestyle has evolved in Japan such that surfing is usually enjoyed by simply anyone and everyone where ever waves are simply.

With a very high population of approximately 125 million it means that Japan will provide a large market for surfboards. The browsing culture can be not in the young simply even the aged are now using surfing pertaining to leisure. Which means that the surf board market in Japan is very large as a result of high human population. Japanese persons also enjoy large living standards. About 90% of the population terms them selves as being part of the middle category. This means that a lot of the population can easily afford the surfboards thus a large market. it truly is quit simple to reach potential surfboard clients in Asia. this can be performed through undertaking online advertisement. Japan can be described as country in which technology is in peak it is therefore quite easy to reach potential customers on the net. Surfboards include a high their market value in fact there exists an increase in surf tourism in Japan. vacationers are visiting japan to take pleasure from surfing inside the waves. Search tourism in addition has increased the, market value of surfboards a good deal (Weinberg, 2013).

Legal and Tax Environment

There are regulations that control trade in every country. These types of legal choices exist in the country that is exporting the products and the country that is certainly receiving the items. Al Merik Surfboard Business is based in the U. S i9000. A. and therefore there are rules which U. S. A has established the company needs to follow. Subsequently there are also rules set by the recipient organization bin this case Japan that the company must adhere with before the export anything to Japan (Cooper, 2013).

Japan and U. T. A have gotten strong relationships for a very long time which has been strengthened and better over time. The two countries have got a zwei staaten betreffend relation that means it is easy for transact to take place openly between the tow line countries. Even so there are situations where a few trade limitations have occurred consequently restricting échange or exportation of particular products (Tanaka, 2013). In addition there are some transact treaties that have been signed between your two countries that make it feasible for trade to happen between the two countries. The presence of some tariffs imposed in some products is a means of controlling the transact between the two nations. Without the existence of those tariffs then it would be quite meaningless pertaining to trade to take place between the tow line since the procedure will not be well coordinated. Mental property safety is important for almost any product that may be being imported and released. This is because it is going to prevent any kind of form of replication of the item since the legal rights are completely owned by a particular developer. Therefore surfboards being exported to Asia from the U. S. A. are completely patented which prevents any form of fraud of thought. The surfboards will also be incurred VAT which can be mandatory for almost any goods which can be entering virtually any country (McCulloch, 1987).

Advertising

The culture and geopolitical climate in Japan is a great impact on which the surfboards will be marketed in the country. The tradition of the people in asia plays a vital role in promoting since their particular cultural philosophy will be placed in consideration prior to coming up with a online strategy. Using a marketing tool that is not in accordance with the lifestyle in The japanese will mean that the product will not likely even be regarded by the potential clients. Therefore , when coming up with the marketing prepare the traditions of the persons should be placed in consideration to be able to capture as much potential customers as it can be.

You should make certain you adequately marketplace the surfboards using on the web media, television set advisement and magazines. This will include a in depth description of the surfboards to be able the potential consumers will have satisfactory knowledge of the merchandise hence call and make an informed decision on whether they should obtain it or perhaps not. You should ensure that the surfboards happen to be fully stocked in stores of all of the major metropolitan areas within The japanese. An online also need to be developed where persons purchase on the internet and the delivery is made quickly without any form of delay. This will ensure that possibly those who are unable to reach the businesses physically remain able to buy the surfboards without any hustle at all. We be prepared to penetrate significant amounts of the market and leave no-one out. This product is not only meant for the young but the small at heart as well. The initial promoting costs are required to be very high since the organization has never embarked into Asia before. Japan is a fresh market therefore a lot of resources should be put in to ensure the potential buyers are fully captured. should be expected that the product will not do very well in the first few months as it is relatively a new brand name, however as time goes by the sales goes up as shortly as the products is completely known in the market.

Pricing and Currency Problems

The surfboards will not expense the same in Japan because they do in U. H. A. The availability cost