Example carmex dissertation

Query #1

a) A few advantages of a web survey of your cross area of Internet households are having a more substantial audience with a wider selection of responses, lower cost, and fast results. Some disadvantages are people may well disregard the study, answers may be careless just get the promo or offer, surveys might be sent right to junk mail. b) Some benefits of an online study of Carmex Facebook likers are The individuals who fill out the Facebook surveys actually know the items, they usually are just completing for the free stuff, responses will come directly from item users, research will not lose your direction in unsolicited mail or spam.

Some down sides would be which it does not cover a wide consumer bottom and the survey will only increase engagement and never likes

Question #2

a) On a Facebook manufacturer page, “engagement measures simply how much activity has been made by it is Facebook market with a selected brand which is measured through posting a comment, choice a status or by replying to one from the posts in brand site.

Alternatively “likes actions the number of new likers or the size of the group on Facebook or myspace b) For Carmex engagement is more essential because it means its current likers are curious about learning about the company by reaching posts Carmex makes by replying and liking their very own posts. Carmex would love this since it shows client interest and brand commitment. c)

Question #3

a) Consumers having the ability to build relationships a brand they like and having the opportunity to create their own opinion about the items they sell will make activity between your user as well as the brand webpage. Engagements on a brand web page like Facebook are evoked by making sure those viewpoints count and are heard, along with by submitting content to attract consumers and offer them a chance to engage further more b) To draw like to your own brand page about Facebook you may give out awards, have a contest that will need user to like the page, and offer coupon codes that offer a better deal than what’s currently in the market.

Problem #4

a) The advantages of a fixed alternative poll question in Facebook are the questions usually be brief and can be clarified quickly, you are able to keep private, more people may answer as it just takes a simply click. b) I think it would be best to use an available ended problem when you are trying to get opinions on the company or products that can range from a number of answers from a range of different users. This will allow the consumers to speak widely and give all of them the flexibility to write whatever they need

Question #5

a) If I had a limited finances a time I would choose a election only strategy because it features low cost and set-up linked to it. What you just have to do is definitely post the poll towards the Facebook brand page and wait for users to respond, that can happen quickly. The last step would be to accumulate your data. b) On the other hand, If I had a bigger budget plus more time We would choose the contest only strategy because the effects would be more rewarding. Marketing the match will travel customers to participate, regarding prizes could make the users take it more seriously, and they will result in more accurate and practical answers.


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