Exam marketing article

Please set your name and student amount (both, in digits and by filling the boxes) on your own answer linen. After completing the exam you can expect to hand in your answer piece. Fill in the right version code at the bottom right of the response form simply by filling the correct box. Type 1 Caution against scams: In the case of fraud the maximum abuse is exclusion from almost all examinations for one year. Your mobile phone needs to be switched off and really should be put in your bag.

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Throughout the examination anyone with allowed to see a toilet until the co- rdinating invigilator gives you permission to do so. Tools allowed: pencils, eraser, English-native language book. (no catalogs or records. ) Specific information on this kind of examination: This exam contains 60 Multiple Choice Questions with 4 alternatives every single. Choose the a single alternative that best wraps up the statement or answers the question, and mark your answers for the answer type by filling up the containers.

Your computer will go through your answers. The result of this examination will probably be published within 18 working days after the date of this examination.

Reviewing the examination: Certain information on method and planning will be posted on Blackboard. Best of luck with the test! MULTIPLE DECISION. Choose the one particular alternative that best completes the assertion or answers the question. 1) Car rental organizations, hair desks, and management consultants present goods B) experiences C) events D) services 2) Julia can be worried about the rising air pollution levels in her city. She does not mind paying out extra to get goods and services that use sustainable operations to help control A) suffering demand B) nonexistent require C) latent demand D) negative demand 3) Marketers must see themselves since benefit suppliers.

For example , every time a shopper acquisitions new shoes and boots, he/she desires the shoes to protect his/her ft and allow him/ her to walk clear. This is among the what level in the consumer-value hierarchy? A) pure real good B) basic item C) increased product D) potential item 4) Which will aspect of healthy marketing inspires employees and ensures that everyone in the firm embraces suitable marketing guidelines, especially senior management?

A) relationship promoting B) built-in marketing C) internal promoting D) overall performance marketing 5) The number of several persons or perhaps households subjected to a particular multimedia chedule at least once during a particular time period is called A) range B) influence C) reach D) frequency 6) A company that seeks to increase its sales and profits through backward, forwards, or horizontally integration inside the industry has to be employing a(n) strategy.

A) diversification expansion B) extensive growth C) integrative growth D) conglomerate growth 7) The may be the last area of the promoting plan and spells the actual goals and budget for monthly or one fourth, so managing can assessment each period’s results and take action while needed. A) situation analysis B) web marketing strategy C) financial projections D) implementation and controls two 8) The interior records system supplies results data, but the marketing intelligence system supplies A) interior B) revenue C) thematic D) occurrences data. ocial institutionsschools, chapels, businesses, and governments; they are really very difficult to change. A) Transient B) Extra C) primary D) Changing 10) A business can take many steps to increase the quality of its marketing intelligence. In the event the company acquisitions competitive items for study, attends open up houses and trade shows, and reads competitors’ published reports and stockholder information, the company is employing ntelligence.

A) sales-force surrogates B) intermediaries C) exterior networks D) advisory panels to improve the quality of its promoting 1 1) If the aim of marketing research is to highlight the real nature of a problem and to recommend possible solutions or new ideas, the study is said to be descriptive B) quantitative C) second D) educational approach uses concepts and tools coming from anthropology and also other social research disciplines to provide deep ethnic understanding of how people live and work.

A) Cognitive research B) Archaeological exploration C) Ethnographic research D) Deductive study llow participants to answer inside their own phrases and often disclose more about how people think.

A) Open-end questions B) Dichotomous questions C) Likert scale questions D) Mcq 14) The bundle of costs buyers expect to bear in assessing, obtaining, using, and getting rid of the presented market offering is called the A) activity-based cost B) customer profitability analysis C) total buyer cost D) product life-cycle cost several 15) Discipline Grocery wants to learn the pros and cons in customer care at all the Field Grocery stores. Which of the following methods will it use for this?

A) roup buyers C) mystery shoppers D) ordering agents 16) The aim of customer relationship management is to develop high customer. A) honesty B) loyalty C) advancement D) the liability 17) If a marketer makes a decision to segment a market depending on neighborhoods, the marketer could have chosen the A) demographic B) psychographic C) geographic D) cultural method of segmentation. 18) If a marketing manager employs such marketing methods as online buzz, college student ambassadors, awesome events, and street clubs to reach focus on markets, the manager is most likely appealing to the A) Generation X B) Generation Y C) Noiseless generation

D) Baby boomers marketplace. 19) Basic Motors, a leading American multinational automaker, provides cars for every purpose, tote, and personality. This is one of A) undifferentiated B) differentiated C) focused D) niche 20) In line with the VALS segmentation system, marketing. are considered being trendy and funloving people who find themselves resource-constrained. They will favor trendy products that emulate the purchases of the people with increased material prosperity. A) strivers B) survivors C) experiencers D) producers 21) Company B) equity C) desire D) id is the added value endowed to product or service.

A) commitment 22) Based on the brand advantage valuator model, which with the components of company equity actions how conscious and familiar consumers are with all the brand? A) esteem 5 B) stimulated differentiation C) relevance 23) The introduction of diet coke by the Coca Diet coke Company is usually an example of A) line extension B) company harmonization C) brand dilution D) co-branding 24) Which in turn of the pursuing terms is most closely associated with the statement: “attributes or rewards consumers firmly associate having a brand, efficiently evaluate, and believe that that they could not locate to the same extent with a competitive brand?

A) points-of-inflection B) points-of-difference C) points-of-parity D) points-of-value 25) will be visual illustrations of buyer perceptions and preferences. A) Procedural roadmaps B) Head maps C) Perceptual roadmaps D) Procedural models 26) Singapore Air carriers is well regarded in large part due to excellence of its flight attendants. This is an example of differentiation. A) graphic B) services C) item D) worker 27) Once Starbucks launched its Tazo Tea series to bring in new clients who had never gone to Starbucks because they dont drink coffee, Starbucks was employing a trategy.

A) market-penetration B) new-market section C) geographical-expansion D) niche identification 28) An alternative to becoming a market follower in a significant market is as a leader in a market. This type of competitor is called a A) marketing california king B) industry nicher C) segment ruler D) guerilla marketer 29) is a slowdown in sales growth because the product provides achieved acceptance by the majority of potential buyers.

A) Introduction B) Growth C) Decline D) Maturity your five 30) The marketing idea holds that for its products B) buyers who will be coaxed into buying a merchandise will most likely uy it again C) a fresh product are not successful until it is listed, distributed, and sold correctly D) customers and businesses, if kept alone, refuses to buy enough of the company products 31) What types of products are purchased frequently, immediately, and with minimal effort by consumers? A) specialty goods B) searching goods C) unsought products D) ease goods 32) We establish packaging as all the actions of creating and producing the textbox for a merchandise.

This includes about three amounts of material: primary package, second package, and B) design and style package C) shipping package deal D) consumer package. A) retailer package deal 33) Which usually of the next is an example of a crossbreed service? A) teaching B) car C) restaurant meals D) soap 34) Providers high in possess characteristics which the buyers may evaluate before purchase. A) search features B) experience qualities C) credence attributes D) personal privacy qualities 35) Jake had an appointment in the doctor’s, nevertheless couldn’t produce it punctually because he was caught in traffic.

By the time he come to the physician’s office, a doctor had already begun together with the next patient. This illustrates the A) variability B) heterogeneity C) perishability D) intangibility farreneheit services. 36) Companies who also believe that a higher sales volume leads to decrease unit costs and higher long-run income are attempting to A) maximize their particular market share B) skim the marketplace C) get a product-quality head D) merely survive on the market 37) By which of the following auctions does the auctioneer initial announce a high price for a merchandise and then little by little decreases the cost until a bidder welcomes?

A) an English auction with one retailer and many buyers B) a great ascending wager auction C) a sealed-bid auction 6 38) A(n) is an extra payment created to gain reseller participation in special rograms. A) seasons discount B) allowance C) discount D) quantity lower price 39) When exactly is a draw strategy ideal? A) the moment there is low brand dedication B) when consumers are in a position to perceive variations between brands C) the moment brand options are made in their grocer D) when it is a low engagement purchase 40) Which with the following is definitely an example of a zero-level channel?

A) A business takes on the net orders via customers and ships the items to them. B) A company sells its products through wholesalers and suppliers. C) A company sells its products through organizations of supermarkets and other huge sellers. D) A large business forms alliances with smaller companies to improve sales coverage. 41) A(n) includes the producer, wholesaler(s), and retailer(s) acting being a unified system. A) seite an seite marketing funnel B) top to bottom marketing system C) inside marketing system D) typical marketing funnel 42) Which of the next types of retailing generally entails the greatest costs?

A) full-service B) self-service C) limited service D) self-selection 43) Which of the following is one of a word-of-mouth marketing conversation platform? A) chat rooms B) billboards C) factory excursions D) bonus programs 4) Which from the following is true for franchisors? A) The franchisor must pay the franchisee to become part of the operation system. B) The franchisor licenses the trade tag from the franchisee. C) The franchisor must change the operations to accommodate those of the franchisee’s. D) The franchisor collects royals payments from the franchisee. 5) Which in the following can be an advantage of using the percentage-of-sales method to determine the marketing communications budget? A) The percentage-of-sales method promotes stability when ever competing companies spend approximately the same percentage of their revenue on sales and marketing communications. B) The percentage-of-sales approach views product sales as the determiner of communications instead of as the actual result. C) The percentage-of-sales technique leads to a budget set by simply market possibilities rather than the availability of funds. by determining what each merchandise and place deserves. 46) Which of the following sequences accurately represents the hierarchy-of-effects model of marketing and sales communications? A) attention-interest-desire-action B) awareness-interest-evaluation-trial-adoption C) awareness-knowledge-liking-preference-conviction-purchase D) exposure- reception-cognitive response-attitude-intention-behavior 47) A(n) ppeal can be described as creative strategy that elaborates on service or product attributes or benefits.

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