Essay about the advantages and risks of online

The Information revolution is changing our daily lives. With all the rapid progress computer and internet, on-line commerce become quite common and plays an essential role now. The online business has booming development during these few years. US online full sales brought up an average of 11% in the first three months of 2009 (“US Online Revenue Up, ” 2009). The growth of on the web sales may due to the growing number of buyers who make an online purchase.

In the case of Asia, survey reported 77. 6% of sites users have online shopping experiences in the year 2003 (as reported in To, Liao Lin, 2007). Online shopping is very different from classic shopping. Consumers cannot touch and check the product before purchasing it, which means they are really at greater risk of scams than classic shopping. Customers also have various other concerns including credit cards security of buying online. Then questions should be raised: what is the benefit of online shopping? Why people shop online? In pursuing paragraphs, the advantage of online shopping to get the consumer and consumer’s determination to shop on the web will be analyzed and discussed.

The main advantage of online shopping is easy. Online shops open up 24/7. People that live in remote control areas need not speed very long time on the visiting the stores. Customers who originate from other cities/countries can easily buy the native and specialty merchandise by just a click rather than go to that cities/countries themselves. The relevant information of products can be received from virtually any location in seconds. Examine showed that 72% of online customers preferred browse online than go to retail store to attain information regarding a product (Lokken et al.

, 2003). Online shopping also has greater price data (as offered.. shopping (Monsuwe et ing., 2004). As opposed to the completion of purchasing task, to shop online itself is usually fun and lively.

With this advantage, consumers get “enjoyment” in online shopping. If perhaps consumers benefit from the online shopping experience, they are very likely to shop online. Study suggested that online shopping entertainment can builds search purpose, which in turn produces purchase intention (To ainsi que al., 2007).

Consumers’ motivations for online shopping are dual characterization. Analysis claimed that utilitarian inspiration can impact consumers’ goal to search and also to purchase, although hedonic inspiration has a direct impact on intention to search and indirect influence on intention to purchase (To ou al.

, 2007). Online shopping has many advantages which could fit customers’ needs and motivation. It may be one reason of the rapid growth of buying online.