Emma s bakery s ground brand analysis

Brand, Company

Emma’s Food handling business, is a signed up company engaged in the production of organic, healthy and balanced and high grade foods in Abuja and environs. The company focuses on offering nicely healthy baked and pastries foodstuff nationwide.

Emma’s Food handling business will served healthy baked pastries foodstuff including breads, croissant, neighborhood chips, cookies, cakes, and so on, to its esteem consumers. All the component of our products will be totally organic and natural. The products will have different selection of regular and low fat. In addition to the product present by the firm, we intend to engage in catering service and promoting of local spice. Target Customer Emma’s Bakery aim to serve resident within Abuja and expand to neighbouring point out in the near future. The demography with the customer target are the following:

• 195, 000 citizens
• Average monthly income of N50, 500
• 60% of both wedded and single¢ 50. 5% in paid and a sole proprietor job
• Age group of 18years ” twenty four years. Apart from the demography mentioned above, the business intend to focus on the close by notable educational institutions in the community. Students from this college will be ensure superb and frequent pastries and meals from Emma Bakery.

Management Team

The organization is led by Emma Osita, a food and culinary qualified with 12-15 years’ experience. He is the Managing Director. He may be aided by Mrs. Ebuehi Roland who has 15 years’ encounter in Culinary Training locally and internationally. She has a great in-depth assumptive and functional knowledge of preparing and catering services.

Achievement Factors

Emma’s Bakery, Catering Spice Company is destined to have success due to the following reasons: The management staff are very well grounded and known to have successful run bakery organization for over 10 years’. The location in the bakery is central to both non commercial and industrial activities such as government institutions, schools and estates, We focus on healthy and organic food handling business food production Our community service program will probably be effective as it address straightforward but important environmental issues.

Financial Spotlight

The organization is for looking for ten , 000, 000 naira (N10, 000, 1000. 00) to launch the operation. The fund is going to specifically employ for the next transactions:

¢ Structural design of the food handling business N3, 500, 000. 00¢ Working capital: N500, 000 to pay for Marketing, personnel salaries, and rent till Emma’s Bakery break-even to make her own building structure. The main projections over the up coming five years are as follows: FY1 FY2 FY3 FY4 FY5Revenue Total

Emma’s Bakery is a authorized Nigeria firm to focus on production of upscale healthful and organic bakery foodstuff ranging from Loaf of bread, snacks, tiny chops, truffles and sub. We likewise sell lunch break and lunch and eatery service to the customers. Our business increase to provision of espresso and drinks to our potential customers. The company began by Emmanuel Osita, This individual has been in bakery business for 15 years working for community and international bakery corporations. It is this kind of experience that is bring to connaissance in jogging the business. This individual has discovered a lot through the bakery organization management of successful business within and out of doors the country. Mr. Emmauel Osita is maintained Mrs. Nneka Roland, who may have vast knowledge of experience in teaching culinary arts and food handling business course in the university. She will be her knowledge in theoretical and practical skills from the class to the improvement of the business. She is a sound character, she maintained and synchronize the department of Cooking at the College or university of Abuja.

The business adopted a demographics and competitive conditions in the Wuse area of Abuja and the precise location of the company act as competitive edge to the business because of the inhabitants density of area. The selection of this location is based on careful survey done for three (3) months.

After several years’ encounter in working for both neighborhood and Foreign bakery organization, Mr. Emmanuel decided to start a bakery organization that will concentrate in producing healthy, organic and regionally spiced food handling business food for prospective customers. The company aim to commence operation in the population density area of Wuse, Abuja, as a result of increase level of commercial actions and residential advantage. The decision to start the business came as a result of the effective involvement of Mr. Emmanuel in managing a lot of successful bakery company in Nigeria and several component to Europe when he was learning in the Birmingham.

The company aim to create the following activities within the 1st six month of operations:

• Create a exclusive Bakery Menu
• Locate a strategic office location in the heart of Abuja specifically, Wuse.
• Right branding in the company with simple and purposeful logo, and website
• Buy cutting edge preparing technologies
• Use key management and encouraging staff that could guarantee easy operation with the business.

Emma’s Bakery Products

The company has created a clear menu base in prospective customer demand. All the products are organic and obviously based. The items are categorise on beneath the following going:

Breakfast Sandwiches

Croissants

Bageis

Muffins

Cookies and Wilderness

Sandwiches and Wraps

Breakfast Casse-cro?te:

• Sausage, Egg Roll and Cheddar on Bagel
• Smoked cigarettes Salmon Cream Cheese about Bagel Croissants Danish
• Chocolate croissant
• Apple croissant
• Cherry Danish
• Citrus Danish Bagies
• Plain Bagies
• Cinnamon Raisin BagelMuffins
• Peanut butter Muffin
• Fruit scone
• Hammer toe Muffin
• Blueberry
• Cranberry Pine Muffin Cookies Desert
• Crumb cake
• Shortbread Cookies
• Chocolate Chip Brownie
• Peanut butter Cookie Sandwiches Wraps
• Chicken Pesto Hoagie
• Mediterranean Place
• Roast Gound beef Caesar Hoagie

Others

• Bread
• Cinnamon Roll
• Cake
• Burger Buns
• Chin ” chin
• French Stay (Baguettee)
• Doughnut
• Egg Roll
• Meat, Seafood and Rooster Pies

Retail store Design

The company will probably be built upon 3, 000 hectares of land with the following features:

• Cooking area
• Change more than room pertaining to staff
• Funds Point
• Personal Service caffeine point
• Warehouse to store recycleables
• Mini Area for restaurants that cater to 55 buyers
• A Play ground area pre-loaded with toys for youngsters
• Restrooms
• Spacious car park that may contain seventy five Cars

Emma’s Bakery will compete directly or indirectly with nearby food chain businesses in Wuse axis. The competitor should come from foodstuff services company offering all natural food including supermarkets, eating places, and coffee shops.

Market Trends and Statistics

Bread and also other bakery items are basic staple food in Nigeria. They are easily access than any other foodstuff by the poor and rich in the country. With over one hundred ninety million Nigeria population, you will find a huge market for the bakery items. The High grade Breadmakers Affiliation of Nigeria (PBAN, 2018) stated that its members alone has gainfully made seven hundred thousand (700, 000) direct and indirect job in Nigeria. Klyveld Peat Marwick Goerdeler (KPMG, 2016) record revel which the bakery industry in Nigeria is growing by 72% level and with market value of $621 million dollars and this is supposed to grow with pari passu the population. Euromonitor (2017) report indicates that baked goods in Nigeria can be expected to embrace sales within the stated forecast period having a value of CAGR 6% at regular in 2017.

Emma’s Bakery will certainly serve Wuse and the entire of Abuja FCT homeowner. The company will serve the organization and government agencies around the Federal government Capital Place through cellular delivery program. The area is going to aim to serve is dominated by the affluent and near local market where we could access organic and natural ingredient intended for our food handling business production. The demographic status to be cover is as uses:

General Characteristics

Total Inhabitants Number Man 90, 000

Female 130, 000

Age group

Under 10 years 40, 00011

Under twenty nine years 68, 00030

Below 45 years 75, 000

Above 46 years 25, 000

Emphasis Group

Exclusive Firm 256

Government Agencies 109

Cooperative Culture 47NGO’s thirty four

Income Level

Low salary 40, 000

Medium seventy nine, 000

Large income 157, 000

College Category

Main 45 Supplementary 65Training Organizations 34Emma’s Food handling business primary focus on is labeled into four namely:

Traditional Stay At Home Residents: These population group are always inside either watching television or studying books or perhaps magazines. We aim to reach this group by advertising on the community websites and providing house delivery companies. This will inspire by collecting money in delivery choices.

Early Morning Commuters: Its kind of people leave their house for office early on. We intend to target they by offering these people breakfast.

Private and Public firm workers: We all aim to offer lunch and dinner for anyone category of individual. There are roughly 10, 500 workers working in both personal and community agency in Wuse Part of Abuja.

Schools: There are over 60 private and public colleges in Wuse. The company aim to target the students, teachers and nonteaching staff of these universities by presented them friendly and pocket sized attractive bakery products.

Direct and Indirect Competitors

Emma’s Bakery identified the following retailers and stores located within a a few mile from our recommended factory area. These selling businesses will serve as indirect and direct competitors to the company.

Oceanic’s Bakery

The Oceanic Bakery can be strategically located in the central area of Wuse Area 4. The business is a head in food and bakery product organization in Abuja, with 12-15 years’ knowledge. Oceanic Bakery offers a variety of bakery items. Despite succeeded, the bakery 15% of its item are made with organic and natural ingredient. These sheets limited number of bakery things including 2 types of bread, a couple of types of cookies, you form of Wedding cake. However , Emma’s bakery try to offer several items in different categories of the menu.

Proclive Supermarket

Amigo Superstore is a store with service for bakery related goods. They specifically focuses on loaf of bread and sweets. However , they have more edge than Oceanic bakery because of their nearness to several corporate office workers who addicts of bakery products. This is certainly evidence in the number of customers that patronize the food handling business.

BON Food handling business

BELEG Supermarket is situated three stores away to the West of your bakery. BELEG bakery have been operating for over 10 years and the business has been successful primary due to central location of the business across active business area of Wuse. They provide breakfast and Croissant and Bagies for their customer. Although the company carry on and grow because of their strong customer base and marriage. We hope to obtain some consumers with a strong base upon providing top quality healthy and organic food handling business products to the prospective customers.

Competitive Advantage

Emma’s Food handling business had a great competitive advantages to their competitors in the following region:

• The bakery make an effort to offer clean, organic and natural centered bakery items to our client. This is not fully offer by simply our rivals and we wish to make this the unique feature and aspire to sustain this kind of, with tactical partnership with local bakery associations.
• The location of your bakery is definitely central to many private, and public companies as well as large number of residential district. The number of college in this area is usually an advantage to our company.
• The supervision board offer the theoretical and practical knowledge of bakery production and administration. They have work in private, public and foreign bakery corporation and this understanding will come helpful.
• The company intends to generate strong relationship with consumers using online and offline approach and lots of loyalty plans and strong customer romantic relationship strategy to maintain the customers.

Emma’s Bakery have a leading edge marketing plan that will make sure the success from the business. This strategy has been analyzed and deliver effectively. It can be customized to slip the characteristics in the environment wherever we run.

Emma’s Food handling business Brand

The company has created a success resistant unique benefit prepositions based upon the following unit:

• Offering 100% organic and natural bakery products including cooked bread, truffles, sandwich and more.
• Provide spacious area that can allow customers pertaining to both eat-in and take-away.
• Assure client and attractive organization environment.
• Offers friendly and wonderful customer service
• Power on the benefits of social media for product advertising.

Emma’s Bakery target market incorporate individuals, corporate and business organization and government organizations that are six mile away from the business area. The strategy to be adopted to reach these categories of consumers will be incorporate online and offline technique which include:

Offline Campaign Strategy

• The organization will carry out a avenue survey to determine what buyers want from their bakery.
• Emma’s Bakery will develop a flyer and brochure that may educate the customers from the point of view of used organic baked food products.
• A recommendation system will be used to attract new clients to the business.
• A loyalty card will be awarded to clients who patronize the food handling business regularly.
• The company can promote the business on newspaper and community trade publications in Wuse.
• Sponsoring of neighborhood events will be taken serious by the company¢ The sociable responsibility of the company will probably be focus on marketing education plus the environment in the local community.

Online Advertising Strategy

• Emma’s will create social networking account about popularly sites like Facebook or myspace, Instagram, Facebook, Blogs, SnapChat and more.
• The company is going to conduct standard online election to seek consumer opinion about bakery items.
• Emma’s bakery will make weekly EMBakeChallenge on popularly.