Distribution Channel of Banas Dairy Essay

The present examine is executed in the Banas Dairy sales area Genesis of Banas Dairy Past due ShriGalbhabhai Patel established Banas Dairy with all the dream of outstanding socio financial status of village maqui berry farmers.

This desire was happy through the creation of a co-operative milk union for Banaskantha district, around the footprint of “Amul Dairy” of Kaira district, the right model of a Co-operative. As a result eight town level co-operative milk communities in Vadgam and Palanpur taluk Ire registered and started collecting and putting milk in DudhSagar Dairy, Mehsana from 3rd March 1966. The milk union got listed under Co-operative act on 31st January 69 as Banaskantha District Cooperative milk producers’ Union Limited, popularly called Banas Dairy.

The foundation natural stone was placed by Late Galbabhai Nanjibhai Patel on 14th January 1971 in 122 quadrat land acquired near Jagana village in order to set up a dairy flower under the operation flood plan launched by simply national Dairy products development Board. On 7th May 1971′ the dairy started working at the same place with a capacity of 1. 5 lakh liters of milk per day. This has now recently been increased to 24. three or more lakh l per day.

The dairy provides three computerized plants with a wide 8-9 product lines. The small dream of Shri Galbabhai has taken the form of a co-operative of 1350 societies with around 15000 members. With all the relentless efforts of devoted and dedicated leadership, the dairy has won the trust of milk suppliers of Banaskantha district and has brought in regards to a happy change in the lives of all their members.

It has come up as a major revolution in the upliftment of the occupants of the area. Mission and Vision Banas District Cooperative Milk Producers Union Limited. was established while using prime objective of reducing the monopoly of private dealers and featuring the poor maqui berry farmers the credited that they ought to have. Along with this it also ensures that the farmers happen to be benefited the most out of their operations and activities. The mission of the organization should be to provide lasting means of livelihood to socio-economically downtrodden rural mass, when treading within the path of progress. The corporation renews its vision every single ten years.

It strives to become successful top notch co-operative dairy. The objectives of the corporation are plainly expressed throughout the quality coverage, which says that: “I, the Banas Dairy, dedicate and aspire to fulfil the needs and expectations of our internal while Ill as external consumers and pleasure them through our quality products and services. We shall obtain the goal through the followings: a). Making use of principles of Quality Management Systems and Food Protection Management for continuous enrichment of our managing processes. ). Providing remunerating returns, top quality input providers, introducing impressive and suitable schemes and services to our milk manufacturers. c). Motivating and rendering and encouraging ideal training for skill up-gradation of our employees. d).

Protecting each of our value program and the environment by careful use of all-natural resources. ” India is definitely an agri- oriented nation of the world. 70 percent people are moving into rural location so I can say Indian folks are living in community the majority of populace. The imagine late Galbabhai Patel, president chairman and the selfless sage to uplift socio- economical status of village maqui berry farmers came true after creation of a co- operative milk union intended for banaskantha region, on the foot print of “Amul Dairy”of kaira currently Anand) district on the model of true co operative dairy societies in Vadgam and palanpur taluzka of region Ire signed up and started collecting and pouring dairy at Dudh Sagar dairy products, Mahesana from 10th march 1969.