Digital convergence dissertation

The rapid advancement Information and Communication Technology (ICT) has resulted in a situation where digitization, safe-keeping, manipulation and development and dissemination of all forms of multimedia system, be it text, graphics, photographs, audio, movement or audio-visuals, are completed quite easily and conveniently. This kind of in converted has placed in motion the Media Convergence which could finally result in all kinds of media happen to be melting or perhaps fusing into one another.

The customer will then be in a position to get most news and entertainment by using a single home window of get.

“Media concurrence is an ongoing process, happening at different intersections of media solutions, industries, articles and audiences; it’s rather than an end express. There will hardly ever be a single black container controlling almost all media. Somewhat, thanks to the proliferation of programs and the more and more ubiquitous character of calculating and marketing communications, we are getting into an era exactly where media will be everywhere, and we’ll use all kinds of media with regards to one another (Jenkins, 2001).

In the context of the media however , a distinction must be initially produced between mass media, genres and delivery technology, to comprehend the convergence in the entirety. Audio that is captured digitally is actually a medium, an attribute film is known as a genre and DVDs, MP3 FORMAT files and CDs happen to be delivery systems. The press is a constant factor, even though the genre as well as the delivery technologies are the factors. Thus different media can ride on diverse or the same genre and delivery systems. With raising convergence, the tendency is for diverse media and genres to converge over a common delivery technology.

What this implies is that sound, pictures, videos and animations, by means of films, cartoons, games, etc . can be shipped through the one and same web technology over the Internet. Take for example a device while ubiquitous since the mobile phone or cell phone in the present universe. With wifi technology, it is now not only feasible to talk in the device, but also to send text, graphical and audio-visual messages, to hear music, to learn games, to watch television and films and even for connecting to the Internet and do everything that may be possible on the net.

Basically, a small gadget can be used to almost bombard the consumer with a full array of press deliverables. Businesses will naturally make an effort to cash in in the situation and diversify in to many of the affiliated businesses that convergence has taken together in to the cell phone. Inside the media market, it becomes much more easy for a news creation house to find yourself in music, entertainment and movie production along with development of video games.

A more alternative View Multimedia convergence is usually however only the most noticeable manifestation of any much larger phenomenon. The Newton’s Telecom Dictionary (2002) defines concurrence as a craze for the standard distinctions between industries to blur empowered largely by ability to digitize the different press. The Worldwide Telecommunication Union (1999) will not describe convergence from the standpoint of media at all.

This characterizes affluence as the technological, industry, legal of regulatory capability to integrate recently differentiated systems, markets or perhaps industries. The Australian Convergence Review (2002), on the other hand, defines convergence since the reorganization, rearrangement, reshuffling of the services sector allowed by digitization. Convergence, via a holistic point of view, is the increasing use of prevalent technologies by simply different industries, predominantly telecommunication, media and Information and Communication Technology.

In fact technologies, services plus the entities that provide these solutions are considered as the internal drivers of concurrence; while technology and liberalization are considered as the external individuals of convergence (Suping, ou al, 2006). While the inner drivers make the most of platform-independent digital technology to transcend their mutually defined boundaries, liberalization enables convergence to convergence to cross monetary and politics barriers. The effects of Affluence Technology and media convergence has impacted nearly all aspects related to the media.

“New media technology have lowered production and distribution costs, expanded the range of available delivery channels and enabled customers to store, annotate, appropriate and re-circulate media content in powerful innovative ways; on the other hand, there have been an scary concentration with the ownership of mainstream commercial media, using a small handful of multinational mass media conglomerates dominating all sectors of the entertainment industry (Jenkins, 2004). The lowering of production and distribution costs has empowered production properties to form conglomerates and grow their reach to cover the complete globe.

Yet such affluence has also ended in concentration of ownership which may lead to monopolistic approaches. In such cases the media could be efficiently used for distribution of fake notions or propaganda. A very glaring case in point has been the media manipulation pertaining to the sake consumerism. The slim and slender woman figure marketed in the press for providing a variety of goods has led to beoing underweight and unwonted anxiety within a high percentage of young girls. Client habits of accessing and selecting goods have also improved drastically with convergence.

A person taking care of his laptop can check out through a number of media items, listen to or perhaps view sample files ahead of he or she chooses what to order. And that stop at that. The consumer are able to upload their own feedbacks on the items for others to see and share. In news development, User Generated Content (UGC) is getting such a level of acknowledgement that the function of the professional or mainstream journalist identification fast becoming that of a news gatekeeper ” somebody who shifts through UGC and presents towards the audience in particular what are one of the most newsworthy.

Thanks to media affluence, a new knowledge culture is definitely taking shape around what has been termed as collective intellect as distinct from individual intelligence or perhaps knowledge. This kind of knowledge traditions has led to the emergence of recent forms of communities, voluntary in nature and temporal in affiliation, kept together by the knowledge that that they produced and shared amidst themselves. The Corporate-Consumer Romance Convergence can easily therefore end up being characterized the two as a top-down corporate-driven process, as well as a bottom-up consumer-driven.

Business houses happen to be turning up the pace of delivery of your wide range of media products across a evenly wide range of convergent delivery solutions; and in the eye of this plethora of services, consumers applying very much the same convergent technologies to sort through, provide under control, and finally not only to make use of what is needed by them, but likewise to share their particular product utilization experiences with other users. The corporate world has mostly were known to reinforce and utilize the newfound consumer behavior to their own advantage, yet once in a while it includes also wanted to confront or decline consumer views.

Convergence opens up new market segments for businesses, but since the businesses begin higher technology markets, that they always encounter the risk of losing their traditional markets (Digital Convergence Effort Report, 2005). When a tv production residence takes on to promotion of media products over the web, there is always the chance of its classic customer base removing television browsing altogether and switching to the web, particularly with Web 2. 0 technologies making the web an infinitely more convenient and user-friendly place look for mass media products.

Concurrence is for that reason bringing systems and products together on to a single platform for uniform delivery across the globe. The global community will be all the a child of convergence and convergence might be a crucial element of the global society. References Aussie Convergence Review, 2000, Offered: http://www. noie. gov. au Digital Concurrence Initiative Statement, 2005, Creating Sustainable Competitive Advantage in Texas, Digital Convergence Project Board, Salsanet.

International Telecommunications Union, 99, Trends in Telecommunication Reform: Convergence and Regulation, g 2 Jenkins, H., 2001, Convergence? My spouse and i Diverge, Technology Review, Available. http://www. technologyreview. in/business/12434/ Jenkins, H., 2004, The Social Role of Media Affluence, International Log of Cultural Studies, SAGE Publications, London, Thousand Oak trees, CA Newton, H, 2002, Newton’s Telecom Dictionary, 18th Edition, s 300 Suping, O., Edmunson, K., Alberts, A., Concurrence, Available. http://www. idrc. ca/uploads/user-S/1161960772109_Convergence. pdf

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