Dahlia Furniture Private Limited Essay

AQUI #1: Constant importation of some pieces of furniture and start to generate quality household furniture that could be people paid a lower selling price to increase our marketplace in providing the mass market of low income generating people.

Advantages: a. Expanding each of our market is the means of growing the options for our profits b. The life span of the organization is not solely dependent on the purchase of our tiny market intended for middle and upper profits families Down sides: a. Great risk whether the new marketplace of low generating households would order our home furniture b. Costly as we would be starting from scratch to develop, create and sell each of our new inexpensive furniture c. Additional Labor is needed deb. The image of elegance and exclusivity of the furniture may be lost AQUI #2: Take out locally made furniture within our product line and import all our furniture to uphold the of high quality and stylish furniture intended for middle and upper salary families.

Positive aspects: ACA #3: Expand each of our product line by simply producing and importing other high quality and elegant furniture other than wall devices, kitchen units, bedroom pieces and cusine sets for middle and upper income families. After closely analysing all the alternatives, the best substitute for the company is ACA #1: Constant importation of some furniture and start to generate quality household furniture that could be people paid a lower price to expand our industry in offering the mass market of low profits generating family members. The imported furniture is still in the progress stage plus the demand for all of them is still excessive.

The continuing the importation of home furniture could still bring us salary and can be used as capital in our strategy of concentrating on a new marketplace. The company is well known for wedding caterers high quality, beautiful, and special furniture; extending this to the mass marketplace could take drastic embrace our product sales for the company already has a prestige name in the home furniture industry. The corporation would be wedding caterers both expensive furniture and affordable home furniture but great quality. Broadening our companies are extending the coverage of the company and also the source of our income.

ACA #2 and ACA #3 still is targeted on serving a restricted market simply for middle and upper cash flow families producing the sources of our salary also restricted to them. Household furniture is a tough product and repurchase from it is certainly not made in a short span of time. If the each of these central and top income people has their individual wall devices, kitchen cabinets, bedroom units and cusine sets chances are they would not repurchase again and so the company may be in danger.

AQUI # one particular would get us one more source of income even as extend each of our market towards the lower income generating families nevertheless at the same time maintaining the assistance for middle and top income families. And obtaining the prestige of high quality and elegant household furniture, the new target market would be eager to purchase the furniture. By. Implementation Prepare