Custom made coffee chocolate essay

According to the introduction to Custom Espresso & Chocolate’s business, Bonnie Brewer and Stacy Ellie run a small café where they provide unique caffeine, chocolates and look after a shop. The café can be found near a university, in which students, faculty, staff, and local residents would be the main customers. They have work the business efficiently, working together with no employees and selling many only inside the café. They have started to consider further expansion. The main issue at this point is what strategies they need to launch to achieve that aim.

The first step to answer about that question is examining the company’s inside environment and identifying this strengths and weaknesses. The highest strength is without a doubt knowledge obtained by the owners during organization and promoting courses and there knowledge gained at the job.

The owners also selected an interesting site with many pupils who they will know and understand perfectly, which combined with offer is usually strength with their business. Customers can stay in comfy chairs, about couches, including coffee tables, and chat or perhaps read newspaper publishers between classes.

Even as we consider weak points, we can discover a few challenging things. The greatest of these may be the limited access to services because of the small space in the café. Moreover, not enough employees can make it impossible to get the café to open much longer, because the owners also have to take care of the financial situation. There is also no possibility can be to buy goods in the phone or perhaps online, as well as for the café to deliver in order to locations on campus, just like dorms and lounges wherever students happen to be studying.

An additional weakness is very poor menu, which should be expanded by new products. Additionally , too little attention can be paid to social introduction by organizing events such as poetry psychic readings or conversation groups, and conducting a blog which may integrate college students around the café. Lack of an invisible connection that customers could use is a significant drawback. The final weakness, which can be really important, is actually a lack of economical reserve. The owners exhausted their personal savings and the first small business mortgage, and their six-month lease is up. The second step is inspecting the company’s external environment and identifying it opportunities and threats.

The highest opportunity for the development of the company may be the ability to reach a wider range of clients who happen to be potentially interested in using the service of the café. Custom Caffeine & Chocolate’s business plan facets on purchasing only reasonable trade caffeine and chocolate made by a number of local suppliers. It is worth considering the possibility of obtaining a better cost from maker in exchange for promoting their particular brands. It is additionally possible to extent the amount of potential suppliers, which is more likely to enable the café to buy products in much better rates. An opportunity to get the development of the company is the application of new technologies such as online shops, websites or blogs, to let better associates with consumers on the Internet.

Unfortunately, threats also can appear in the company’s external environment. It may be a decrease in the number of learners at the School or transformed location of classes. The biggest threat can be the emergence of competitors providing similar solutions at lower prices or more expensive. The approach adopted by company, which will consists of shopping for products via local suppliers and buying only reasonable trade coffee, may cause a risk of intro of cheaper substitutes in the marketplace by opponents. The last but not the least risk is connected with the need to improve the café’s debt by taking further loans for even more development.

After determining the strongest and weakest points of the business internal environment as well as the chances and threats of the business external environment, it is necessary to propose some approaches that consider the interdependencies among particular portions of SWOT analysis, which will help to produce the company in the right way. One of the suggestions is to acquire new customers simply by increasing the availability of products. Arranging a sale of goods through the web shop and allowing for customers to try out orders simply by phone, arranging appropriate marketing campaigns on the website or in community media, gives opportunities to make that happen goal. Ordered goods will be delivered by courier.

On the initial stage, the range of delivery could possibly be limited to spots on grounds, such as dorms and lounges where pupils are learning. This strategy will be built in opportunities of using the Internet and growing the customer’s base without the need for looking for greater premises to run a café. It is necessary to seek the services of employees to permit the keepers to focus on tactical management actions in the café. It would offer Bonnie Brewer and Stacy Kim opportunity to use their knowledge and experience and take over a lot of finance and marketing activities. Another interesting strategy which could protect the corporation against the loss in customers is building interpersonal cohesion by turning the café in a cult getting together with place for students, faculty and also other staff in the University. Organising poetry readings or dialogue groups might be a great idea.

In addition, those actions would be maintained a blog which would be moderated by the café’s owners. This way, drinking coffee or eating scrumptious chocolates will be only an all-natural addition and benefit during meetings. In this case, the main power is the particular location with students, teachers and staff whose the owners of the cafe know and figure out well. Having loyal client groups can be particularly essential when a few competitors display on the market. In this way, the company may significantly decrease this kind of risk. A very effective approach which could provide is creating a recognizable label of their own items.

They should be presented as one of a kind and not offered from other opponents. In addition , it could be possible to prepare a larger range of products which could be better suited to the local consumers needs. This strategy should be based upon the campaign of regional products and suppliers of products and high quality reasonable trade caffeine. It could be a chance to get more money from beneficiaries of the social and community building mission carried out by the owners in the café. These strategy is founded on the strength associated with high quality goods which take a niche place on the market and cannot be quickly replaced. This protects the corporation from the risk of competition and boosts its competitive advantage.

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