Cpk case dissertation

California Pizza Kitchen, Inc. (CPK) is a United States primarily based dining eating places chain. The corporation primarily presents a mixture of assortments of hearth-baked pizzas, a multitude of unique appetizers, desserts, pastas, salads, soups and sandwiches. CPK functions across a lot more than 253 spots in thirty-two states, the District of Columbia and 10 international countries. That owns 205 and forty eight franchised eating places across the world and it is headquartered in Dover, Delaware.

An external research of the Washington dc Pizza Kitchen reveals many challenges facing the business: Political, economical, interpersonal and technical changes to always be specific.

CPK’s communication technique focuses on marketing the California Pizza Kitchen brand through many imaginative and non-traditional avenues. As one of the pioneers of premium lasagna, they still benefit from countrywide media focus featuring their co-founders and co-CEOs, Rich Rosenfield and Larry Flax, this is believed to provide CPK with a noteworthy competitive benefit.

New restaurant openings, high-profile fundraisers and media occasions currently act as the focal point of their public relations and media outreach initiatives.

Around 2009 CPK landed a sponsorship agreement with the Are usually Angels of Anaheim and the Los Angeles Kings to promote A bunch of states Pizza Home at Angel Stadium and STAPLES Middle, respectively. Inside the same 12 months their pr efforts resulted in coverage on a national level in various retailers including the Organization Week Journal, ESPN the Magazine, Oregon Times, UNITED STATES Today, Wall Street Journal, The View, FOX National Reports and CNBC Power Lunch break.

CPK’s aim is to grow its management position in the restaurant and premium lasagna market by selling original, good quality pizzas additionally to innovative salads, distinctive pastas and related products and by providing amazing customer service, as a result building a high degree of client loyalty, manufacturer awareness and superior returns for stockholders.

To reach these kinds of objectives, CPK plan to increase the market share by simply expanding all their restaurant bottom in fresh and existing markets, leveraging their relationships in non-traditional and retail channels and offering inventive menu items. CPK is pursuing a disciplined growth strategy that, to be successful, depends upon what ability and the ability of franchisees and licensees to open new restaurants and to work these fresh restaurants over a profitable basis. Successful expansion depends on several factors including: the employing, training and retention of qualified functioning ersonnel, specifically managers; competition for restaurant sites; settlement of good lease terms; timely progress new restaurants, including the accessibility to construction elements and labor; management of construction and development costs of new eating places; securing necessary governmental home loan approvals and allows; competition inside our markets; and general economic conditions

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