Apple Research Project Essay

To help Apple find out what can be done to keep up and/or surpass its current level of achievement within the mobile phone market Team D made and implemented a ten question study. The purpose of the survey is always to gain know-how on what consumers consider the iPhone and determine any desired becomes ensure Apple’s top score within the touch screen phone market. The results with the survey will probably be analyzed to distinguish any developments or commonalities between all of the different respondents.

Sampling Method and Info Collection The survey was distributed by means of Facebook to current and future touch screen phone owners. It absolutely was not a requirement for respondents to get previous or current i phone users. Every single team member was instructed to publish a link to the survey using her personal social media bank account along with a brief description with the survey’s goal. The website www.surveymonkey.com is a free of charge way to gather the necessary data.

Survey Monkey collected and grouped the information from the responses. Most record studies depend on samples of relevant data while using main standards ensuring that the sample gives a faithful manifestation of the wholeness from which it really is selected, also to know because precisely as possible the probability that a test is trustworthy (Sociology Guideline, 2014). There are many types of sampling strategies that can be used. The sampling approach that is used just for this survey is random sampling. This type of testing includes picking subjects by a population through unpredictable means.

Most subjects provide an equal possibility of being picked out of the population being researched. This type of testing is beneficial must be survey is the foremost way showing unbiased results. It is also a faster, less expensive, more efficient way to obtain results (Random Sampling, 2014). Types of information Collected The first thing to collecting the data was figuring out the sample human population for the survey. The prospective population was current and future smartphone users.

The second step to collecting data was to work with survey concerns that demonstrated interval and ratio info. The results from the concerns obtained some good data that can help Apple make some good decisions to higher their item. The third step to collecting the data was to conduct the survey, by way of social networking, and analyze the results that were collected through the Survey Monkey website. Data Analysis Most of the survey respondents, 61.

54%, has held or utilized an iPhone for 2-4 years. Most of the participants seem to be happy with the i phone giving among a six or almost eight ranking on a scale of 1 (Least favorable) to 10 (Most favorable). There was an excellent demand for a larger storage capacity with features/camera/apps to arrive a close second.

Other suggestions were totally free access to iCloud, Apple’s digital storage hub, improved GPS/navigation, and multi-tasking capabilities. A lot of the respondents (73. 08%) arranged that improvements would persuade them to keep their current iPhone or perhaps purchase a fresh one. Some respondents advised that Apple offer features comparable to that of other smart phone manufacturers. Above 60% of respondents arranged that the i phone is in jeopardy of if she is not the most popular cell device in the foreseeable future.

The comments ranged from Apple having strong brand awareness towards the necessity of advancements and adjustments for the smartphone to stay competitive. A cost increase proved to be a determining factor to get future revenue. The majority of respondents said they would not buy an iPhone in the event the price were raised. On the contrary, most participants said that they will still use the phone if perhaps Apple performed software upgrades instead of rolling out a new phone. 73% would suggest the iPhone to family.

Conclusion Total, consumers had been pleased with the iPhone as it is but many agree the smartphone can benefit from further storage. The survey successfully discovered points for improvement although providing insight into consumers’ thoughts on the i phone. The opinion is that Apple should seek to be more competitive within the marketplace. The responses show that without changes the i phone may become significantly less popular among customers. Team, There was 10 concerns in your survey.

I are having trouble locating the results for these 10 queries. Map your analysis and graphical illustrations to the queries. Any problem on a study should be offering needed details for decision making or it should not be on the review. Only one query collected span data – question 1 of your study. How would you rate your device over a scale of just one to 12.

This problem produces period data – your effects should include calculations such as the mean and normal deviation. Such calculations are important to organization decision making. The survey should include at least two this kind of questions. Contain an additional query so that further analysis can be carried out. Review the McClave textual content chapter two for methods to analyze interval and rate data.

Consider mapping for the survey queries – 1 ) How might you rate the device over a scale of 1 to twelve? 2 . Do you suggest the iPhone on your friends and/or family? three or more. What features would you like to see improved and offered for the next version of the i phone that is now available on different smartphones?

5. What changes if any would you like made to the i phone? 15/20 7/10 Additional feedback: